International marketing strategy of Lustau winery

International marketing strategy of Lustau winery

Wine boutique called Lustau, is a cellar with more than twenty select products produced in the three major cities in the Jerez triangle. Created for purchase only in prestigious points of sales such as Michelin-starred restaurants, luxury hotels and deli store or specialty stores. Lustau has a wide market beyond its borders, especially in the UK, USA, Canada, France and now in destinations further afield as Russia, Japan and Korea.

Aimed at a target with a high or very high purchasing power, wine lover, who appreciate quality products Lustau by the recognition that it has acquired by multiple international awards, as Sherry Trophy cataloging Pedro Ximenez Lustau of 30 years, or the best sherry in the world in 2013, this came only 1000 bottles were produced, which shows the character of exclusivity that lavishes the brand.lustau-range-300x200descarga

2014-12-03T15:21:17+00:00