Jaguar and Stella McCartney have collaborated to create an XE model with a “superheroes” outside designed for the Paris Motor Show. The print comes from the line superheroes that Stella has designed for the spring of 2015, and the aim of this partnership between the British designer and the prestigious car brand is to bring “the best of British design” to the show.
According to Jaguar, this union celebrates “modernity, performance and innovation” and it works because both brands share a common design philosophy; these Superheroes Jaguar XE are part of the campaign FEEL XE, which seeks to create unique experiences for customers of the brand.
Stella admires the brand and therefore decided to work on this project: “Jaguar is a British brand full of charm which I have admired for years so it’s a pleasure to be working directly with them. It was interesting to adapt my superhero playful print to the XE to add power to their design. I can not wait to see it on the streets of Paris.”