Is it good for Chanel to make co-branding?

Is it good for Chanel to make co-branding?

When it comes to Chanel, what would you think about? Handbags, shoes or cosmetic? But how about a Chanel Headphones? Nowadays, there are more companies start to use different brand strategies to attract customer’s attention, such as “co-branding”. Companies from different fields work together to design a new product, but the question is: Will co-branding bring negative images to the brand?



Since September 2014, Chanel cooperated with Monster to launch a “Chanel x Monster Headphone”. When the product appeared on the Paris fashion show last year, it brought strong reaction from the Chanel fans. Co-branding can bring benefits to the company because it can enhance the brand awareness through the advantages of different companies, and also can attraction customer’s attention.



Hsu Ya Han

Related Post