Michael Kors is an American fashion designer and entrepreneur. He studied fashion design in New York. In 1981, Michael Kors started his own fashion brand (Wikipedia, 2018). The fashion brand appears luxury, American and sporty. Casual chic with a timeless elegance. Michael Kors launched in 2004 besides his haute couture line also MICHEAL Michael Kors, which exist in more affordable woman- and menswear, shoes, bags and accessories. A few weeks ago, Michael Kors bought luxury brand Versace, after they bought a year ago luxury brand Jimmy Choo. Michael Kors has 4 stores located in Paris. I went to the store located at Rue-Saint Honoré in the 8th arrondissement to ask some questions to Hai (employee) about the store.
- How long does this store exist?
This big store opened in 2008, so it is here now for 10 years.
- What makes this store special?
This store has 2 floors. On the ground floor, you can find the MICHAEL Michael Kors collection. Clothing, shoes, bags and accessories. On the first floor you can find the more luxurious Michael Kors collection. So this makes the store special, it is huge so there are a lot of products and we offer products in both the labels.
- Who are the core clients in this store?
Both tourist and Parisian people. Because the store is located in the centre of Paris nearby hotspots like Louvre and the Champs-Elysee, we see a lot of tourist from different countries. But we also see a lot of local people here.
- What is the most selling product in this store?
That is a hard one… but if I have to choose one, I think the bags. We sell a lot of bags here, we also offer a huge bag collection.
- What about the new collection, it looks quite young and very sporty. Is it already selling well? And will the men collection come to this store in the future?
The new collection just arrived in this store. Not much people purchase a product of the newest collection yet, we really hope people will when the collection is longer here. Next year, if everything goes as planned, the men collection will be available in this store.
Visit this store from Monday till Saturday from 10:00 till 19:30 and Sunday from 13:00 till 19:00 to find out the new collection, or shop online 24/7 at www.michaelkors.com
Wikipedia. (2018, September 27). Michael Kors. Retrieved from Wikipedia: https://nl.wikipedia.org/wiki/Michael_Kors
Written by: Daphne Lamberts