Proenza, what? Schouler? Skooler? Shewler?
However you pronounce the name, there’s no doubt that this young brand is producing some of the most lust-worthy items in the luxury market place.
Before we talk about where Proenza Schouler is today, let’s take a look back at where they began. The duo that heads up the brand is made up of Jack McCollough and Lazaro Hernandez, who met while studying at Parsons School of Design. After collaborating on their senior thesis, the two decided to transition their school project into the real world. In 2002, Proenza Schouler was born. Based on the combination of their mother’s maiden names, their collection was soon after bought in entirety by one of the most recognizable department stores in the world, Barney’s New York. Not bad for straight out of school, right?
Back to the aesthetics of this fresh brand, which is very contemporary. From trousers to blouses to the “Anti-It Bag” AKA the PS1, a vast majority of the products you find within each collection are all about inventive patterns. Due to the technology that is available today, Proenza Schouler is able to create items that wouldn’t have been available nearly ten year’s prior. The two are focused on the surface of the products they develop, rather than solely caring about the shape.
Whether it’s quirky space-inspired patterns or nylon-sweater dresses, their imagination along with skills and vast industry know-how makes them a cut above the rest.