While many German brands such as Porsche and BMW, just to name a few, are known for their luxury cars, the Asian brands have been slowly trying to enter the European market. Infiniti is the luxury vehicle division of Japanese automaker Nissan.
Infiniti officially started selling vehicles on 8th November 1989 in North America. While its headquarter has long been in the same building as Nissan, its relocation was done to Hong Kong in 2012, and the company is as at that time known as Infiniti Global Limited. Its range of premium vehicles is presently built in manufacturing facilities in Japan, the United States, United Kingdom and China. Infiniti plans to also expand manufacturing into Mexico by 2017.
Per the article on business wire, in 2016, Infiniti has made its major footprint across Europe in history. The premium car manufacturer has proclaimed record business results for the European markets for March and for the first quarter of 2016. More than 3,900 cars have been sold in Western Europe during March, a record month with a rise of 232% compared to March 2015. Throughout the first quarter, Infiniti sold more than 6,000 vehicles across the continent, almost three times as much as in the same period of the previous year.
The all-new Infiniti premium active compact Q30 model has been the strongest contributor to this result. Throughout Europe, Russia, Middle East and Africa, Infiniti sold nearly 10,000 vehicles, up 51% from Q1 of 2015. In line with the growth in sales, the corporation established more new dealerships at a record pace. The Middle East is among the most successful regions for Infiniti globally, with more than 2,400 vehicles sold in the last three months, which accounted for the best sales figures for three successive months in Infiniti Middle East’s history.
Photos credits : Infiniti
Elsa TSIA HIN FONG