When it comes to the luxury product, it seems that probably only the rich people or the older people can afford it, but those people are not Internet addicts. So if you ask me, does luxury brand need to do the digital advertising? My answer will be “Yes”.
Everyone has a desire for luxury goods, and the desire comes from the understanding of the brand, further, the understanding comes from the advertisement on Internet. There is no choice for luxury brand, doing digital advertising is a must. Although some of the target groups are not active on the Internet, yet most of the consumers understand the luxury brand via Internet, even buy the luxury goods on the Internet. Through digital marketing, it can let more people know your brand to increase the brand exposure, further to produce the desire.
Although print adverting or TV advertising can also do very well, yet digital advertising can do more, much broader and more consistent with the behavior of current consumer.
Hsu Ya Han