How Rolex has signed the world of extreme sports

How Rolex has signed the world of extreme sports

Created in 1905, at the age of 24 by Hans Wilsdorf, Rolex was first of all a company specialising in the distribution of timepieces. The creator began to dream of a watch worn on the wrist.mainimage_rolexwide

Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable. In 1910, a Rolex watch was the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, a first step in the success of the brand. In 1914 the Kew Observatory awarded a Rolex wristwatch a class “A” precision certificate, a distinction, which until that point in time had been reserved exclusively for marine chronometers. From that date forward, the Rolex wristwatch was synonymous with precision. Then the brand moved from London to Geneva, a city renowned internationally for watchmaking. What made the success of Rolex today is the fact that the brand is linked to extreme sport and so, represents a symbol of extreme precision, delicacy, prestige. For that, Rolex created first of all the creation in 1926 of the first waterproof and dustproof wristwatch marked a major step forward.

Oyster coussin. Montres historiques - Première version de chaque modèle, de 1908 à nos jours. No. de Collection 1291

In 1931, Rolex invented and patented the world’s first self-winding mechanism with a Perpetual rotor. This ingenious system, a true work of art, is today at the heart of every modern automatic watch. After that in 1933 The first expedition to fly over Everest was equipped with Rolex Oysters. The members of the crew were highly satisfied with the performance of the watches. From the world of sport, aviation, motor racing and expeditions constituted living laboratories for the watches’ countless technical attributes. The brand is part of the greatest sporting achievements which clearly strengthen its name and made ​​it a symbol of performance. From drive, to diving, air line pilots to moto Rolex has been part of the greatest sporting achievements which clearly strengthen its name and made ​​it a symbol of performance.

montre-rolex-submariner-portée-copyright-Rolex

Marion Biosse Duplan

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2015-12-09T20:34:01+00:00