At the Universal Exhibition of 1900 in Paris, French haute couture met for the first time a triumphant success.
In the Elegance Pavilion, some well-selected couture houses, including Worth and Doucet, who dressed actors such as Eleonord Duse and Sarah Bernhardt, presented their creations to an international audience.
From the 18th century Paris was considered the world capital of fashion. In addition to the opening of the department stores which allowed a wider diffusion of fashion, or the Universal exhibition that was relayed by the international press. French fashion was increasingly copied.
That is why, in 1910, the Parisian Couture was created, which dealt with the rights of creators.
At the beginning of the 20th century rare were the known creators, they called themselves “couturiers”. If they wanted to stand out from talented artisans, they had to be simultaneously stylists and artists, geniuses of public relations, organizers of shows and directors!
Paradoxically it is an Englishman who is considered the founder of haute couture French.
Charles Frédéric Worth. After a training in London in the textile trade, he created his own couture house in the rue de la Paix and managed it alone from 1871.
He quickly understood how to become a “star”, he then began to sign his clothes with labels.
The invention of the claw.
The term couturier was invented by Worth, who understood how to associate English cutting techniques with French luxury.
Indeed before there were only seamstresses.
The great fashion names that followed Charles Frederic Worth’s were Jeanne Paquin, who wanted to be a fashion designer and not a seamstress.
It is the first woman who was able to direct fashion by being the president of the fair of fashion that previously was held only by men.
Colette, who freed women from the corset and bourgeois conceptions. She appeared naked on stage, kissed women and made her most intimate thoughts of best-sellers.
Paul Poiret, the first designer.