How did the Blogger Chiara Ferragni manage to become one of the most influential person of Fashion and Luxury World?

How did the Blogger Chiara Ferragni manage to become one of the most influential person of Fashion and Luxury World?

With more than 4 millions followers on her Instagram account, the Italian Blogger Chiara Ferragni has become the it-girl 2.0 of a whole new generation. But how come did this young blogger became this important in the fashion industry?

Born in the North of Italy, she was a law student when in 2009, she created her blog

« The Blond Salad » based on fashion. 6 years later, she left her status of blogger to become one of the most influential woman of fashion worldwide.

By a huge presence on social network and a great control of her image, the business woman has created partnership and also collaborations with some of the most prestigious brands such as Christian Dior, Louis Vuitton, Celine, Chanel, Moschino and so on. She became the one to follow, launching new trends and even giving value to a brand. Every time she wears something it instantly becomes a must have for all the persons following her on social media. She covers all the fashion events and of course, always talks about it and publish beautiful and exclusive photographs of all the amazing places where she was invited, to her community, doing of course, advertisement for the brand she talks about.  In 2013 she launched her own accessory brand, proving one more time her ambition and know how in terms of fashion.

The BlondeSalad is much more than a blog today, it’s a real source of inspiration and style for millions people around the world.

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 Manon Cattaneo

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2015-12-10T22:48:55+00:00