How did Louis Vuitton manage to develop its activity in Asia in such an impressive way?

How did Louis Vuitton manage to develop its activity in Asia in such an impressive way?

For the past decades, Louis Vuitton has become one of the most popular brand on the asian luxury market. But how come did the brand develop such an important activity in Asia?

Chinese and Japanese love historical brand, and even more european one, with a rich heritage, it is a proof of quality to them. Chinese and Japanese have been wanting for the past few years to get closer to the occidental way of living, they want to speak English, dress French, eat Italian… The fact of buying goods from prestigious Parisian fashion houses is a real symbol of succeed. Indeed, Louis Vuitton represents the social success, and recognition is very important in China and Japan, where what you get can only come from the hard work you have provided. One element that is very important is that Louis Vuitton’s bags (such as the famous monogram or the damier) are very easily recognizable but also timeless and as they are very expensive in Asia, buyers can keep it for a few years without seeing it being out of trend quickly. Louis Vuitton’s bag represent a real long time investment. 

A woman shops in a Louis Vuitton store in downtown Shanghai September 7, 2012. REUTERS/ Carlos Barria

12356876_10207972045329294_6681501079148208141_o

Manon Cattaneo

 

 

Related Post

2015-12-10T22:46:16+00:00