How to use digital tool well to help make a good brand awareness in customer’s mind? Especially in china, where have their own search engine, social network and exclusive on line shopping market. Clarins did a good performance, she used Wechat, Baidu and Tmall separately to create a bright image in people’s mind
The first thing need to do is make a chance to let people enter into Clarins’s shop to experience their service. Clarins used Weibo and Wechat to send a sample experience ticket to people to create a buzz. People can tell other people this events and then they can collect a free sample by their choice at the store if they registered with Clarins. Through this opportunity Sales team can also tell people how to use the product and give them a good impression.
Clarins also join the Tmall market which is the second on line market in china and will hold a lot of popular event for Chinese people. It’s a good way to help brand entered in to consumer life. Clarins did had a three-day event tied into Woman’s day which a popular event in china. And it is really work , make their profit grew.
YAN FANG WANG