H&M: 10 years of collaboration

H&M: 10 years of collaboration

That the time flies! Since 10 years the famous Swedish brand keeps surprising us by partnering with big names of the fashion sphere.

Let’s back quickly to these ten years of collaboration!

In 2004, H&M launched the crazy and dared challenge to call Karl Lagerfeld. The artistic director of Chanel and Fendi had proposed an ultra black and elegant collection. Then, it was the turn of Stella McCartney in 2005, Viktor & Rolf in 2006, Roberto Cavalli in 2007, Comme des Garçons in 2008, Matthew Williamson, Jimmy Choo and Sonia Rykiel in 2009, Lanvin in 2010, Versace in 2011, Marni, Maison Martin Margiela and Anna Dello Russo in 2012, Isabel Marant in 2013 and Alexander Wang recently in November 2014.

Each new collaboration becomes a huge event and fans eagerly await them. Through them, people can have an access to prestigious and high-end brands to a better price.

What surprise by H&M for the next year?


H&M 3

H&M collab 2

H&M collab 1

Julie Castel

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