Net-a-porter was created in 2000 in London by Natalie Massenet. It is now the first website that offers the biggest range of luxury items: from Louboutin, to Chloé, and from Saint-Laurent to Burberry. The concept of the website comes from the past carriers of its creator: she was both stylist and redactor for W magazine. She then decided to create an online magazine where would be directly available all the creations included in the magazine. So everyone reading the articles would be directly able to buy the brands quoted. And it worked very well. Since its creations, even limited editions designed only for the website are created.