History of Cacharel

History of Cacharel


It is in 1958 that Jean Bousquet founded Cacharel, based on a very specific principle: To launch a creative, high-end and yet accessible brand of ready-to-were. Every body should be able to buy fashion clothes. That is what allows the brand to become renowned.

From 1963, the brand is going to acquire a well-known reputation thanks to a front cover of a French Elle magazine. In fact the front cover was a photography of Peter Knapp where we can see the iconic Cacharel swiss cotton crepe blouse. The crepe fabric is going to become the most important fabric of the House.

On the top of that, Cacharel is particularly famous for his oneiric and romantic universe. The brand is quickly distinguished for his print, and for the Liberty print in particular. Made of little flowers, the Liberty from Cacharel becomes a recognition signs of the House, and it is in 1965 that the Liberty House makes a huge success.

The iconic products:

  • The blouse (specially in crepe)
  • The dress
  • The Fragrances (fragrance licensee partner with L’Oreal since 1978)

In deed , in 1981, “Anaïs Anaïs” is the first perfume best-seller worldwide and in 2014 “Amor Amor” is still one of the 10 best-sellers in France.

Cacharel remains affordable through providing exclusive and modern prints and design.

Aurélie Glaudot