Since 1984, Jane Birkin gives her name to the most famous bag of the luxury world: Birkin by Hermès.
In June 2015, an association fighting against the animal abuse released a video denouncing how crocodiles were misused by a company which works for Hermès.
Jane Birkin responded immediately. The 28th of july, she requested to Hermès to renaming the Birkin bag, at least until better practices are applied. She didn’t want to be associated to those horrible images.
Hermès responded by promising to take action against any partner who will not respect the ethical treatment of crocodiles.