Harrods will created a video called “Inside the studio” that launched next October.
This is an exclusive look of the four best designers in Britain whose names are Matthew Williamson, Rupert Sanderson, Antonio Berardi and Alice Temperley and to invite viewers into their workshops to learn about the life of a fashion designer.
This series of scenes enable consumers to get a glimpse of the design studies four fashion talent. Harrods opens its digital doors to consumers and social media followers and welcome guests interested in the world of British fashion through this series of films.
Each designer will have their own movie that aims to capture the essence of his design studio. The films will showcase the designer collections and their models.
The films will trade issues and contest prizes, including a piece of the fall / winter of each designer and a sketch signed collection.