Global Hotel V.S. Local Hotel

Global Hotel V.S. Local Hotel

Within the last decade, the large global hotel brands have jumped on the trend, and there’s also a new wave of mid-market brands reimagining the localism trend for secondary markets.

Now, travelers of all ages and socio-economic demographics are seeking a deeper connection with the destinations they visit. One of the major reasons for this demand is that guests are arriving to hotels with a wealth of information previously sourced through online research.

Therefore, localization of global hotel isn’t just a trend, it is about remaining relevant in order to attract the loyalty of the next generation traveler.

Source: http://skift.com/2013/10/24/the-pursuit-of-localism-in-the-global-hotel-business/

Albert Zhang__

Albert Zhang

2015-12-07T03:46:31+00:00