Gigi reinvents the ideals of the American firm and stars in a capsule collection very different from the Tommy Hilfiger essence.
The presentation of the new collection took place at the London Fashion Week; TOMMYNOW, see now, buy now.
The collection TommyXGigi Fall 2017 bets for a grunge style with airs of the 90. Tommy has always been a brand quite conservative and in the same line, so this collaboration has given freshness and a younger look very rock & roll but female at the same time.
The styling proposed by Giggi is characterized by playing with the contrast between oversize sizes and sporty touches, two tendencies very much to the taste of the American top. As far as fabrics are concerned, it is worth mentioning the presence of velvet, shiny leather, denim and flannel. Another hallmark of the collection are the logos, which come with built-in metal tacks, in addition to the characteristic tartan.
The collection has´t stopped being glamorous, but it has been more daring and this responds to what today demands a demanding clientele such as Millennials.
Gigi tells “This collaboration with Tommy has been a great introduction to the world of design, teaching me to express my individuality and to look for inspiration in everything that surrounds me. As in the previous two capsules, I have been faithful to my personal style, giving my touch to the DNA of the brand in each piece of the collection”.