Franca saw much further, she knew that the magazine should be avant-garde and beyond the limits of their country, she wanted that the magazine was an example of modernity for all creating controversy with their images.
Bruce Weber, Mario Testino, Steven Meisel or Peter Lindbergh, who in the beginnings of Sozzani were almost emerging photographers, found in it and in the magazine the adequate support to develop their creativity and their talent, which meant that both parties signed a pact of loyalty that she defined: “I liked creating numbers that were extravagant, that were experimental for all of us who were part of that moment and that reflected the cultural, economic or emotional era we were living.”
One of the most controversial issues was Makeover Madness Steven Meisel reflected the obsession of women for plastic surgery, Franca had always opposed this technique, the models responsible for making the report were Linda Evangelista models, Julia Stegner and Missy Rayder. Today that edition is very demanded by collectors.
Another very special number also made by Meisel was Horror Movie.
One of the most important reports was also made by Steven Meisel in 2008, dedicated to black models, due to his revolutionary approach and content was the cause of many news. It was something that none of the models that made this report will forget and they will always be very grateful.