Formula 1 and Tag Heuer

Formula 1 and Tag Heuer

The Formula 1 Monaco Grand Prix is one of the most famous and prestigious races in the F1 calendar. The Monaco GP,  highlights prestige, luxury and wealth in a way that few other F1 weekends can match. Well-heeled race fans, celebrities and socialites flock to the south-east coast of France to enjoy a truly legendary weekend of screaming race cars, world-renowned casinos and swanky parties.

Few watch brands have as strong a symbiotic relationship with motorsports as Tag Heuer. Many of their most famous models are tributes to notable elements within the world of motorsport, consider the Camaro, Carrera, Silverstone, Monza, Formula 1, and of course, the Monaco.

Tag has made special editions for not only Mercedes but also McLaren, one of the most successful F1 teams of all time. In addition to the manufactures, Tag Heuer has also seen their brand represented by some of F1’s best drivers. Tag Heuer has become the reigning watch brand in motorsports.

Tag Heuer celebrated the 2012 Monaco GP by announcing four watches, two limited editions that directly commemorate the Monaco Grand Prix, and the re-release of two special editions which were previously only available through Tag Heuer shops.

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The Monaco Calibre 12 ACM Limited Edition which celebrates the first year of partnership between Tag Heuer and the Automobile Club de Monaco, the group responsible for organizing a series of races throughout Monaco, including the Monaco Gran Prix. The Monaco Calibre 12 ACM  had a production run limited to 1200 units.

Paloma Navarro Motilva

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