Ferrari had this unordinary way to deal with client relations since he couldn’t have cared less about customers. Or on the other hand rather he thought about them just to the degree that their money financed his over the top journey to make the finest race autos on the planet. Another presentation at the London Design Museum indicates how he sought after his objective, how his machines performed on the track, and how his aspiration persists 70 year after Ferrari was established and 29 years after his demise.
The cars on display were very special indeed: the 166MM (1950), bought by Gianni Agnelli, future head of Fiat, who said at the time “I shall always remember my first Ferrari”.
Then there’s Michael Schumacher’s F1-2000 car, a 250 GT Sperimentale (1961), 275 GTB/4 (1973), 365 GTB/4 (1973), Testarossa Spyder (1986), F40 (1988), and LaFerrari (2015).
Alongside the cars, full-size design and wind tunnel models in wood, wire and modelling clay were displayed (the GTO was apparently modelled with thin steel rods in 1960 as a fast way to establish the form). The curator, Andrew Nahum, says that these models “are a window into the fascinating and private world of car design – one of the greatest and most complex industrial arts.”