A year ago singer-songwriter Rihanna launched her very own makeup line called Fenty Beauty. However, the fact that Rihanna herself created this makeup line is not the only special thing about this line. Type the words Fenty Beauty on google and you’ll see tons of articles about why this makeup line in particular is disrupting, breaking boundaries and so important. Fenty Beauty has even been named one of Time’s Best Inventions of 2017.
But what is the exact reason that Fenty Beauty is so important? The Fenty beauty line doesn’t offer 10, 20 or 30 different foundation shades but a total of 40 different foundation shades. She offers inclusivity for every different skin colour. From dark to light skin and she even created a foundation for albino women. In one of her interviews, Rihanna states ‘I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time’ (C. Lang, 2017).
I am sure that many products will follow, knowing the popularity and importance of the brand.
Written by Rémy
Lang, C. (2017, November 16). Rihanna on Building a Beauty Empire: ‘I’m Going To Push the Boundaries in This Industry’. Retrieved November 8, 2018, from http://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/
Obiora, N. (2018, January 19). Fenty Beauty and the importance of representation. Retrieved November 8, 2018, from https://www.pulse.ng/lifestyle/beauty-health/fenty-beauty-and-the-importance-of-representation-id7865266.html