The brands through creativity wants inspire love in the customers, is not only appear in the short list of product. This short list is the list that everybody uses when go to the supermarket to do the shopping.
The idea is inspired love for get the objective we must give personality to the brand. If we think in brands like Starbucks, Apple, Mercedes we can imagine one type of person with own personality that looks a certain way. This is the key point for create feeling in the customers and appear in the top of the short list always, and also create the best brand ambassador ever.
Mr. Luxury “Luxury is unique”