Named after his founder « Auguste Fauchon », the first Fauchon store opened in 1886 at Place de la Madeleine. At the very beginning, the core business of Auguste Fauchon was to sell fruits and vegetables from France’s best orchards and fields. It was only in 1895 that the bakery/pastry counter was opened.
Over the years, Auguste Fauchon diversified his business by opening the restaurant-tea room in 1898 which became the chicest name in Paris as it was visited by wealthy and royal patrons from all over the world. He, then opened the « Grandes Caves de Réserves des Magasins Fauchon » on Rue de la Comète, near to « Les Invalides » where he featured the best vintages from France, as well as a selection of international wines.
His children took over the House after his death in 1945 which was later sold to a Bulgarian-born manufacturer named Joseph Pilosoff in 1952. Joseph Pilosoff and Auguste Fauchon were both bold and had innovative spirit. He made a partnership with Air France and started to import exotic and unknown products to Paris. In this optic, loyal customers had the pleasure and surprise to be gifted with strawberries at Christmas time as well as Chilean cherries, the first kiwis and avocados.
In 1960, the House ventures in the creation of fruit-flavoured teas and the “apple tea” flavour had a gargantuan success in Japan. Ten years later, new teas infused with flower petals were introduced, and are as popular today as they were on their launch.
The brand started to expand itself internationally and the first retail outlet was opened in 1972 in Japan. Other retail outlets were then opened in Qatar in 1994, Korea in 1995 and Egypt in 1996.
In 1998, the House was then sold by the descendants of the Pilosoff family. Since 2004, FAUCHON has undergone a complete reform and modernisation. Michel Ducros who had been a shareholder since 1998, initiated the ambitious plan of reforming the company and focusing on the French roots, following a strategy named “Made in F – Made in FAUCHON, Made in France”. With the new visual and graphic identity, a new image and a new store concept, the new FAUCHON era began.
Its worldwide expansion accelerated with the opening of FAUCHON stores and cafés primarily in Asia and the Middle East and the existing stores in Japan and Korea were completely renovated to embrace the new identity.
FAUCHON also continued its development in France and developed new business sectors such as FAUCHON Receptions in Paris in 2009. Since 2012, FAUCHON boutiques are opened in Parisian airports to allow the transiting travellers to have the pleasure of buying macaroon/chocolate/gift.
Photos credits : Fauchon
Elsa TSIA HIN FONG