August Fauchon opend his first boutique in 1886 at Place de la Madeleine in Paris and became successful in a very small amount of time.
At his death, Joseph Pilsoff takes the lead of the company. At this point, the diversification of
In 2004, Fauchon is bought by Michel Ducros. His new tagline is “Be the best, be unique”. Now Fauchon is a luxury brand. It is developed all around the world and the image is rebuild again. The add are based on fashion and cosmetics code. The communication wants to highlight the French g