Fashion luxury brands are going green

Fashion luxury brands are going green

IPCC (Intergovernmental Panel on Climate Change) blows the whistle again on the emergency of engaging new transitions to avoid global warming.

The message started to arrive in the luxury industry as we can see the creation in 2017 of the first Green Carpet Fashion Awards.

In September 2018, at the Teatro alla Scala in Milan, took place the second edition and highlighted the sustainable fashion on an international scale. Created by the Eco-Age founder Livia Firth, this glittering event seduced the biggest name in fashion as Naomi Campbell, Dakota Johnson, Andrew Garfiel. Luxury brands such as Versace to Salvatore Ferragmo celebrated design responsible design. Thirteen fair mined gold statuettes designed by Chopard were awarded to brands focused on people, planet and profit.

Cindy Crawford arrived for instance with a special Versace Brand made by recycled and non-toxics materials, Global Organic Textile Standard certified (GOTS), hand-embroidered with Swaroski’s lead-free Advanced Crystals, Global Recycle Standard certified (GRS) zips and fasteners.

The Green Carpet denounced a main problem in the industry of fashion. The textile industry is the second most polluting in the world. It consumes the equivalent of 32 million Olympic pools of water each year to ensure its production. In 2030, it will emit 2.8 billion tons of CO2, the equivalent of 230 million cars in circulation for one year.

This event has therefore shown that fashion lover can combine glamour and environmental responsibility.

It’s officially time to say green is the new black.