81 percent of the Chinese Millennials are willing to pay more for products of high quality, according to a business report of CNN. The report took account with the spending on Luxury products, but the hidden market of fake Luxury products remains huge in China.
Fake Luxury items and goods are sold more and more on platforms such as Taobao and PinDuoDuo. On TaoBao you can buy the logo of Canada Goose as a sticker, which fits perfectly with different clothing. And it makes sense: why would you buy a jacket of thousand euros when you also can buy a sticker of 1 dollar? Also, in reality there are many fake markets where you can buy expensive watches, Celine bags, Canada Goose jackets and Gucci sunglasses. For example, in Shanghai. The stores where you can buy a fake product look like a normal shop, but when you say you want to buy anything, they invite you to come into a little secret room in the store where they take your product and sell it to you. Because it is illegal, they have to sell it secretly. Also, when you want to pass the border in China they are very protective for people who are taking fake products home. They want to avoid that people will sell the fake products in their own country.
Puck van Oorschot
Jung, C. (2018, 12 november). What is Really Behind China’s Insatiable Craving for Luxury Goods? Geraadpleegd op 14 november 2018, van https://pandaily.com/what-is-really-behind-chinas-insatiable-craving-for-luxury-goods