Exportations of french wines in China. A drama ?

Exportations of french wines in China. A drama ?

China (including Hong Kong) had become the third customer of France after the United States and the United Kingdom with 1.4 billion euros of French wines and spirits sold .

However, Bordeaux wine exports plunged by 28 % in 2014 according to the Federation of Exporters of Wines and Spirits ( CFTS ) .
Prestigious products such as Bordeaux or Cognac are particularly targeted, especially when they have great value.

The reason why? The new law enacted by the central government in Beijing against corruption. It had a very big impact on excessive gifts, including wines and spirits.
We usually say « a blessing in disguise ». For the French market, this Chinese law is « a blessing in disguise ».

Camille PEROIS

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