More and more fashion designers extended their business field in to the premium beauty trade. Because the luxury market growth slowed sharply in recent year, especial for the west Europe. By contrast, Asia, Africa and Latin America shows a great stable growth. There has a huge middle class they had enough money to spend but not too much and need something to prove their taste or status. For luxury company or designer it is a good opportunity to enlarge their profit. They used this chance to enter into cosmetics industry from bath products to nail varnish.
Marc Jacobs has even opened the isolated shop for cosmetics and fragrances goods in Manhattan, Tom Ford also launched a men cosmetic line. They attempted to have a good profit from this field.
YAN FANG WANG