Eres revolutionizes swimmear

Eres revolutionizes swimmear

For nearly 50 years, Eres, innovative and bold brand, imposed itslef on the swimwear market and the lingerie market with a style and a unique know-how.

In 1968 Eres was founded by Irène Leroux changing the positioning and the style of the family shop of women’s swimwear situated Place de la Madeleine in Paris.

Irene decides to release the body of the woman by creating suits that hug the contours of the body and sold throughout the year, not only during summer periods.

This idea was very successful with women, bikini sees modernisécomposé stretch fabrics with a quick drying.


Eres 2

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Vanina Wolff-Paoli