Does fashion weeks tend to become more accessible ?

Does fashion weeks tend to become more accessible ?

Fashion Weeks are usually packed with magazine editors, department store buyers and celebrities but this season there is a new addition to the pack: the consumer.

Burberry fashion SS14 Fashion show

In london, some of the runways were open to the public during the Spring summer 2015 fashion week.

Burburry was the first brand to livestream their show online back in 2010, and hit another time on innovation getting some shows access to the consummer.

Also, in Milan the same season, the italian fashion council decided to install some giant screen all over the city, to livestram fashion show. It seems like fashion try to get off the posh image that it has during all these years.

In Paris, just a few brand as Givenchy and Balmain started to livestream their show on social networks, while in NYFW you can get tickets to attend fashion shows.

Martin Auroyer

Luxury marketing student

Martin Auroyer

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2014-12-03T16:41:25+00:00