As Joan Jett said, the guitar is not an instrument, is an extension of the person who plays it. For that reason is why many brands have launched a custom shop range of guitars, the aim of this category of musical is making the customers have the unique piece made especially for them, according to their necessities, tastes and way of playing. This concept of making a guitar a luxury and custom product has became a success because the world most famous guitar players have launched their custom models too, and the main dream of an amateur guitar player is to have one custom guitar. If luxury is heritage, unique or personalization, the custom shop guitars cover all that aspect, and they generate a very strong link between the player and the instrument.
J.C “Luxury is the maximum perception of art”