Courrèges and their new strategy

Courrèges and their new strategy


Courrèges the french fashion house established in 1961 was one of the most copied at that time due to modern and futuristic fashion pieces created by André courrèges.

Nowadays, Courrèges has been seeking for itself, an identity that it sort of lost since the 60’s. It is basically due to a lack of creative team since 2011.

In order to efficiently revamp the brand they have hired two rising young designers : Sebastien Meyer and Arnaud Vaillaud known for creating the label Coperni.

They have already presented a very refreshing, promising and elegant collection for spring 2016.

The future of Courrèges seems to be in good hands and we are looking forward to be even more amazed.


Stacey Parkinson


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