Counterfeiting from the brand side: what are the advantages?

Counterfeiting from the brand side: what are the advantages?

3510795-5057123Imitation is the sincerest form of flattery. Counterfeiting is illegal but it is not always damaging to brand and can actually be good.

Counterfeiting can give access to new market and be a benchmark of a brand’s health. It also increases the brand awareness and when the country or people’s economy become prosperous, sales move from counterfeit to original.

The product values are not completely diluted as the buyers of the counterfeit product doesn’t expect the same quality. Moreover, counterfeiting measures the strength of the brand. Brands that are not counterfeit are considered too weak to generate consumer demands. It closes off the competition since nobody can be as competitive as a counterfeit product. Finally it can give brands access to new market.

Alexandra Taillandier

photo identité

Related Post

2014-12-03T17:13:27+00:00