Communication 2.0 born with Internet 2.0 and at the same time with the prosumer. What is prosumer? Producer and consumer of internet content. Then whit the appear of this factors the companies change and adapt the communication because now the customers can speak and ask about your product, now the customer have voice in the communication.
Then appear the Community Manager, someones thinks is only a young that spend hours in Facebook, Twitter or others social networks. The objective of the Community manager is Hear, Speak and Answer the customers, is the voice of the company in Internet, is a big responsibility.
Mr. Luxury “Luxury is unique”