This summer Colette announced it would be closing its doors after 20 successful years, and so it did in December. As the store announced, founder, Ms. Colette Roussaux was ready to take some time for herself and both she and her daughter Ms. Sarah Andelman (Who has mainly been running the store the last few years) decided Colette would not be the same without Colette.
Unfortunately, all good things must come to an end. But what exactly made Colette such a success for all these years? Where physical stores in general have seen profits decline Colette managed to stay relevant ant highly profitable, even with their famously non-existent marketing plan.
It was one of the first stores to offer an atheistic lifestyle rather than a specific product category, opening up the stage to stores with a different approach to retail. But Colette is undeniably most famous for their unparalleled talent in selecting and mixing items as well as designers, leading to numerous celebrated collaborations. Colette’s collab-portfolio consists of an impressive mix of high-end as well as streetwear brands ranging from Hermès, Chanel and Louis Vuitton to Balenciaga, Nike and even McDonald’s. Its inspiring variety of brands, displays and designers made it the ultimate shopping destination for the fashion community.
Although Colette definitely will be missed, the women at the top are not likely to disappear from the Parisian fashion scene. Early December Andelman announced the launch of her new consultancy company ‘Just An Idea’. Again, the main focus will be on collaborating with brands and supporting new talents within the industry. Knowing her genius is combining and creating, we can’t wait.
Elias L. Doelman