China: the top of online fashion sales

China: the top of online fashion sales

The Chinese online fashion market is set to surpass that of the United States and Europe combined by 2018. According to the latest report of Statista Digital Market Outlook, with a turnover of 126 billion US dollars in 2016, China is already by far the leading online fashion. For 2018, this turnover is expected to reach 194 billion – out of the shadow to those of the United States and Europe. Currently, the most visited merchant sites in China are Tmall, JD and VIP.com.

 

 

 

 

 

 

Nina Al Mussawy

 

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2016-12-14T15:23:54+00:00