For several years now, as social media platforms such as WeChat and Weibo have increased in popularity in China, a space for bloggers and writers has emerged and gained importance among the Chinese consumers. A report, according by the online retail giant Alibaba’s Taobao, chinese superstar Fan Bingbing has generated $74 million USD in e-commerce revenue.
The Chinese market has become a strategic place for any luxury international brand. Chinese are and more wealthy and they like to invest also.
Another example of the power of persuasion of these individuals: Givenchy tapped big name influencer, Mr Bags., for a Valentine’s day 2017 initiative. The China-born, NY based 24 years old, who boasts more than 1.28 million foll
owers on Weiboand Wechat, helped the Paris based Maison sell $200,000 worth of bags in 12 minutes after encouraging his followers to shop. He has teamed up with Stella McCartney, Saks Fifth Avenue, Galeries Lafayette, and several other big brands and department stores.
China influencer has established special relationship with the brands who understood that they could really follow the consumer behaviour.