Chiara Ferragni’s success story

Chiara Ferragni’s success story

Chiara Ferragni story could be a modern fairy tale. Young Italian woman with hair of a Barbie doll, born in 1987, she grew up in Cremona, a small town in the Lombardy province. She inherited from her mother the passion for fashion and photography and already when she was a teenager she became popular on the first online communities, where she shared photos she was taking with her friends.

In October 2009, when blogs were not yet the today phenomenon, she launched, to express herself and in the same time, she was studying law at Bocconi University in Milan.

Today, The Blonde Salad receives 600,000 unique visitors and 6 million page views each month and others Chiara Ferragni’s platforms has attracted a significant audience like her Instagram account (where she has 1.9 million followers and her images regularly receive upwards of 30,000 ‘Likes’) and her Facebook page (600,000 ‘Likes’).

The Blonde Salad is much more than a blog, it’s a real source of inspiration and style for millions people around the world. Chiara Ferragni collaborates also with the major Fashion Houses, she appears in the most read magazines, she is the creative director of her shoe line and she has been named by Business of Fashion as one of the most influential personalities of the international fashion world.


Chiara Ferragni 1



Julie Castel

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