CAVIAR PASSION TWEAKS STRATEGY AND DIGITAL EXPANDS ITS OFFER

CAVIAR PASSION TWEAKS STRATEGY AND DIGITAL EXPANDS ITS OFFER

                                                             Caviar Passion, passion Digital Caviar

caviarCheckout caviar on the Internet? The idea seemed preposterous it a few years ago but has yet already made its way since the launch of Passion Caviar in 2009.

 King of luxury food, caviar is now installed on the canvas that makes it available for delivery throughout France by 24 / 48h.

Behind this luxury startups include its founder Paul Ferel, a serial entrepreneur, media man who decided to bring his passion for the web and caviar creating caviarpassion.com 1st European site for online sales of caviar in 2009.

 Its ambition: to democratize caviar without desecrating it in offering the best caviar in the world at the best price. 5 years after its creation, the bet is won FEREL Paul and his site has become a real brand which has already attracted 15,000 frequent guests.

 End of year under the sign of the evolution

On the occasion of the holiday season, Caviarpassion launches a new version of its site more minimalist design. A graphic redesign, the site team will add in the coming days of caviar-based recipes, Christmas boxes and the end of year, in addition to new product lines.

 In fact, besides caviar itself Caviarpassion quickly diversified into vodka that accompanies so (in moderation) and more recently in the seafood such as roe and smoked salmon.The new site highlights the different products, but also a whole section of content grouped under Magazine. It shares with website visitors caviar based recipes, the history of caviar, manufacture, … but also other dishes such as truffles, salmon and foie gras.

Mariangelina Scigliano

Mariangelina Scigliano

2014-12-12T18:50:49+00:00