Pour Lui – For him

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About

Apple x Hermes Apple defines its Hermes-branded watch as “the culmination of a partnership based on parallel thinking, singular vision and mutual regard.” That boils down nicely to a partnership of two highly esteemed brands. Apple was always known for its aesthetics designs, however, with their brand collaboration with Hermes’s handmade leather straps, Apple's watches [...]

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About 2017-12-17T15:05:50+00:00

Salvatore Ferragamo, le génie du soulier

Né en 1898, il fait son apprentissage à Naples chez un bottier de chaussures haut de gamme. On raconte qu’il aurait créé sa première paire de chaussure à 9 ans pour la communion de sa petite sœur. 1914, il émigre aux USA, en quête du rêve américain et il découvre les méthodes de fabrication industrielle [...]

Salvatore Ferragamo, le génie du soulier 2016-12-04T15:39:29+00:00

Les co-brandings des Maisons de luxe

  Vertu / Bentley Le modèle s’inspire de la performante et luxueuse Bentley Mulsanne Speed. Il est assemblé à la main avec des matériaux nobles tels que le saphir pour rendre l’écran inrayable. Il est possible de personnaliser le Signature pour Bentley via le configurateur en ligne Vertu Sur Mesure : les clients ont ainsi la possibilité [...]

Les co-brandings des Maisons de luxe 2016-12-11T10:44:29+00:00

Mercedes-Benz Arrow 460

Mercedes-Benz announced the launch of its very own yacht in April. At the Monaco Yacht Show, the car company finally unveiled the final design for the ‘Arrow460-Granturismo’ and it is set to command a name for the brand at sea as it does on land. The result of this amazing collaboration between Mercedes and Silver [...]

Mercedes-Benz Arrow 460 2016-12-15T02:24:28+00:00

Korean Shoes Brands

Veronica for London Veronica shoes for London is a brand based in Seoul, South Korea. The concept of the brand Is That "For my love, Veronica." And here, Veronica is one's wife so the concept is que le husband shoes made for His wife. So all the products give us warm, comfortable feeling. All products [...]

Korean Shoes Brands 2016-12-14T15:57:42+00:00

Cigar’s history

Cigars have a long and interesting history. They have been around for well over a thousand years, although not in their present form. Wikipedia defines a cigar as being a tightly wound bundle of tobacco that is ignited so that the smoke can be drawn into the mouth. This was, in fact, all that cigars [...]

Cigar’s history 2016-12-13T17:07:30+00:00

’Beacon’’ Uber For The Skies

You have probably heard by Uber, and you probably use it as well. But have you heard about Beacon? This the ultimate form of travel. Beacon is an aviation start-up that launched flights in September and offers the unlimited private air travel to customers on the east coast (New York, Boston, Nantucket or the Hamptons), [...]

’Beacon’’ Uber For The Skies 2016-12-15T02:17:00+00:00

ASTORIA – Russian Luxury Hotel

Built in the period from 1911 to 1912, "Astoria" hotel was designed by a famous architect from Saint  Petersburg Fyodor Lidvalem. The Hotel is one of the most famous historic hotels in the city, this building is now the subject of public security. In 1941, after the Second World War the hotel "Astoria" was located [...]

ASTORIA – Russian Luxury Hotel 2016-12-12T13:26:40+00:00

Asia’s First Four Seasons Waterfront Residence

 Four Seasons did it again, only this time he went all the way to Chao-Phraya River at Bangkok, redefining luxury, excusive living and majestic views. There is nothing quite like sitting back in a spacious, tastefully furnished living room as you take in the salty breeze of one of Thailand’s major rivers, the Chao Phraya. [...]

Asia’s First Four Seasons Waterfront Residence 2016-12-15T02:51:25+00:00

Fashion victims – who are they?

The term "fashion victim" according to famous designer Oscar de la Renta denotes a person, "extremely obeying fashion trends and goes beyond common sense." Mania on brands, excessive interest in glamor, amounting to an absurd imitation of certain standards for someone is to become the norm of everyday life. Such a behavior is a cause [...]

Fashion victims – who are they? 2016-12-12T13:15:04+00:00

Lancel, le renouveau

Créée par Alphonse et Angèle Lancel en 1876, la Maison est spécialisée dans la réalisation d’articles pour fumeurs. Par la suite, ils créent les premiers objets de maroquinerie pour accompagner cette nouvelle mode. C’est en 1997 que le groupe Richemont rachète la Maison Lancel. Dans les années 1990 - 2000, Lancel possédait des modèles iconiques [...]

Lancel, le renouveau 2016-12-04T16:02:42+00:00

The Sunrise Kempinski Hotel (Beijing)

Wondering about where to go next? What about Sunrise Kempinski Hotel? Located on Yanqi Island this Hotel looks like an alien installation, but also remarkably like a natural feature in the landscape. Designed by Shanghai Huadu Architect Design Co., the hotel embodies the shape of the rising sun (hence the name) and symbolizes harmony, unity [...]

The Sunrise Kempinski Hotel (Beijing) 2016-12-15T02:41:08+00:00

$ 2 Million Meal

Have you ever heard of the most expensive meal in the planet? Well here it is. If you are one of the luckiest persons that have a spare change of $2 Million you can now go all the way to Singapore to enjoy this unique and exclusive dining experience. The restaurant is called ‘Ce La [...]

$ 2 Million Meal 2016-12-14T16:36:24+00:00

L’histoire de Boucheron

Installés depuis 1893 au 26, Place Vendôme, les artisans de la Maison perpétuent le savoir-faire hérité de son fondateur, Frédéric Boucheron, il y a plus de 150 ans. En 1887 Vente aux enchères des diamants de la couronne de France. Frédéric Boucheron est le seul acquéreur français de cette vente qui donnera lieu à la [...]

L’histoire de Boucheron 2016-12-10T12:07:14+00:00

Kyoto Kitcho

For those who appreciate a good meal, here’s the worlds most expensive restaurant in the world. Now to relish from this unique experience at these three Michelin starred restaurant, it wouldn’t catch you by surprise if I told you that the ingredients on the menu have made an 8,000 kilometer trip, or that the view from [...]

Kyoto Kitcho 2016-12-15T02:10:55+00:00

TSUM – Russian Luxury Mall

TSUM is one of the largest department stores in Europe which is situated in Moscow, Russia. On an area of ​​70 thousand square meters, there is  a collection of more than two thousand brands. Among them - Dolce & Gabbana, Valentino, Celine, Ralph Lauren, Alexander McQueen, Brioni, Loro Piana, Chopard, Rolex, Graff, Garrard, Patek Philippe, [...]

TSUM – Russian Luxury Mall 2016-12-12T12:11:50+00:00

Moet & Chandon ‘’Bright Light’’

Moet & Chandon bring to you a revolutionary bottle; The first-ever luminous champagne bottle ever made. ‘Bright Night’ comes to you as the perfect excuse for any occasion worth a celebration. This is not only a visual innovation but also technical. Featuring a grand format Moet & Chandon champagne bottle with a luxuriously golden metallic [...]

Moet & Chandon ‘’Bright Light’’ 2016-12-15T01:58:14+00:00

L’histoire de Chaumet, Maison de Joaillerie Française

L’art de la Joaillerie depuis 1780 Maison de Joaillerie fondée par Marie Etienne Nitot en 1780. Les mariages de Rois et Reines de l’époque apporte à Chaumet de somptueuses commandes. Nitot devient le joaillier personnel de Napoléon, et lui réalisera sa couronne et son épée. Il s’entoure d’une clientèle fidèle et prestigieuse. Créateur et toujours [...]

L’histoire de Chaumet, Maison de Joaillerie Française 2016-12-06T22:53:05+00:00

Most Expensive Cocktail

Lets travel to London first in order to introduce you, the world’s most expensive cocktail. Located at Mayfair region this delicious drink called ‘Gigi’ was created especially for iconic-songwriter and actress Grace Jones, in a way of the restaurant owners showing their appreciation for attending the opening with something ‘truly special’. So here’s the some [...]

Most Expensive Cocktail 2016-12-15T02:02:18+00:00

Van Cleef&Arpels 22 Place Vendôme

Van Cleef & Arpels is one of the most houses of spectacular masterpieces in the world. Crafted with precious stones and the highest quality materials, its jewelry often depicts intricate, whimsical designs like flowers and animals. В 1906 Alfred Van Cleef and Salomon (Charles) Arpels, establish the House of Van Cleef & Arpels at 22 [...]

Van Cleef&Arpels 22 Place Vendôme 2016-12-12T11:46:54+00:00

God Save Galliano

The prodigy child of fashion.   A rusty key opened John Galliano's door to success. It led to a dilapidated Parisian property of the 18th century, in which the young fashion designer could show his collection. Within two weeks he designed and produced 17 outfits, all in black because he had neither the time nor the [...]

God Save Galliano 2016-12-15T01:17:10+00:00

Comment distinguer un Palace d’un Hôtel ?

Il n’est pas toujours évident de différencier un Hôtel d’un Palace. En effet, nous sommes beaucoup à ne pas savoir faire cette distinction. Après avoir lu cet article vous pourrez enfin savoir si l’endroit dans lequel vous séjournez est considéré comme un Palace. Evidemment, il y a de nombreuses conditions à respecter pour être considéré [...]

Comment distinguer un Palace d’un Hôtel ? 2016-12-10T11:51:14+00:00

Le Qatar et le Luxe

Le Qatar est un des plus petits pays mais le plus riche du Moyen-Orient notamment grâce à la richesse de ses ressources naturelles, en particulier le gaz. Le pays fait partie intégrante et joue un rôle important dans le monde du luxe grâce à des participations majoritaires. Valentino par exemple, ainsi que les grands magasins [...]

Le Qatar et le Luxe 2016-12-04T13:27:57+00:00


What comes to your mind when you think of watches? Time? Practical? Elegant? Simple things you can see at first glance. But what if we introduced to you this new model of Swiss watchmaker MB&F? It’s called HM8 because it was inspired by the Can-Am racing (which started 5 years ago). Many watches reveal their [...]

HOROLOGICAL MACHINE MB&F 8 CAN-AM: racing time 2016-12-15T02:58:03+00:00

Avenue Montagne, Paris. My personal impressions

Avenue Montaigne - 615 m long street in the 8th arrondissement between Ron Puen Square and Bridge Alma. Long ago this avenue was called «Widow`s Alley», because grieving widows as liked to gather here a few centuries ago. Then the alley was named after the famous French writer Michel de Montaigne from Renaissance epoch. In [...]

Avenue Montagne, Paris. My personal impressions 2016-12-12T13:19:27+00:00

From Gabrielle Chanel to Picasso to Jean-Paul Gauthier…

La marinière Fashion is also made of stereotypes, which often reflect the reality. One can imagine the typical profile of the typical Frenchman, a beret, a wand under his arm, a Gauloises between his fingers and a white jersey with blue stripes, with three-quarter sleeves and a boat neck. The Breton jersey, or marinière, has [...]

From Gabrielle Chanel to Picasso to Jean-Paul Gauthier… 2016-12-15T01:08:41+00:00

Alternative Fragrance, a Booming Sector

  Perfumery alternative, niche, exceptional, confidential, or high perfumery, many appellations are possible. This sector has been booming for several years. These perfumes are distinguished from the big brands like Burberry, Dior, Nina Ricci and target a more restricted public. Even if what defines them is specific to each brand, we can distinguish frequent characteristics. [...]

Alternative Fragrance, a Booming Sector 2016-12-13T23:31:20+00:00

FleurBurger: The $5,000 Burger Experience

The  $5,000 FleurBurger Experience Dany Meyer, a restaurateur and chief executive officer of the union square hospitality group stated that “At the base level, a burger is a piece of meat and a bun with something on it. It's simple but it seems to make a lot of people happy.” What I am going to [...]

FleurBurger: The $5,000 Burger Experience 2016-12-12T22:44:36+00:00

Les influenceurs 2.0

Dans les années 50, les sociologues Katz et Lazarsfeld définissaient déjà les « leaders d’opinion » comme ceux détenant un pouvoir d’influence. Nous pouvons tous être un influenceur dans notre domaine de prédilection et celui dans lequel les autres nous accordent du crédit, que ce soit la mode, la cuisine, la politique, etc.   enjoyphoenix, une [...]

Les influenceurs 2.0 2016-12-06T19:17:00+00:00

Escapade de luxe en Provence, Château de Berne

Le Château de Berne Niché au cœur de la Provence, dans le Var à Lorgues, le Château de Berne est un lieu incontournable pour les amoureux du luxe. Château datant du 18ème siècle, il s’articule aujourd’hui autour de deux grands thèmes : la Provence et le vin. Un domaine au calme où l’on peut retrouver 121 [...]

Escapade de luxe en Provence, Château de Berne 2016-12-04T12:15:22+00:00

Oliver Rousteing: From Self Educated to Prodigy

A French Prodigy Olivier Rousteing is a French Designer and has been at the helm of Balmain since 2011. He was only 24 years old when he was appointed artistic director, becoming the youngest creative director in Paris since Yves Saint Laurent.  Olivier Rousteing was adopted at the age of 5 months old and spent his [...]

Oliver Rousteing: From Self Educated to Prodigy 2016-12-12T22:48:29+00:00

Chanel : ses égéries sont-elles représentatives de la marque ?

Chanel et les femmes La Maison de luxe comptabilise un grand nombre d’égéries. Tout commence avec Marylin Monroe et la fameuse interview ; lorsqu’un journaliste lui demande ce qu’elle porte avant d’aller se coucher la blonde mythique répond « juste quelques gouttes de Numéro 5 ». Le bal des égéries de la Maison a commencé. Inès de la Fressange, [...]

Chanel : ses égéries sont-elles représentatives de la marque ? 2016-01-11T19:40:40+00:00