Pour Lui – For him

Millennials’ millions

Millennials are hot in luxury marketing. Every future-conscious brand is ready to focus on this new generation. They are a fast-growing and influential segment which already accounts for more than 17tn dollars of the global private wealth. Now it might be true that millennials are the future of luxury, but why exactly? We have summed [...]

Millennials’ millions 2017-12-15T19:21:45+00:00

Your Classic Dream Car is Only $100 Away

There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]

Your Classic Dream Car is Only $100 Away 2017-12-17T15:06:40+00:00

Guerlain et le développement durable

Guerlain publie récemment son nouveau Rapport Développement Durable. L’occasion de revenir sur une décennie de réalisations, innovations et ambitions d’une Maison qui a placé très tôt la responsabilité d’entreprise au coeur de sa stratégie. En effet, dès 2007, Guerlain inscrit le développement durable dans sa stratégie d’entreprise et depuis 10 ans, six enjeux sont pris [...]

Guerlain et le développement durable 2017-12-14T20:48:31+00:00

Being Rich Isn’t Related to Why You Can Access Luxury Goods

Whether one is financially comfortable or not, one will often buy luxury goods to reward themselves, to show off or to gain acceptance. All of which are connected to the emotional weight that we give to expensive products.   One of the reasons is highly related to self-esteem. Imagine yourself on good day, where your [...]

Being Rich Isn’t Related to Why You Can Access Luxury Goods 2017-12-17T14:56:13+00:00

Nose, la distribution de la parfumerie alternative

Explorateur de parfums et de produits de beauté, Nose propose une sélection de plus de 500 parfums et 1500 références de plus de 50 marques de créateurs. Situé dans le 2ème arrondissement de Paris, ce concept-store ainsi que la boutique en ligne sont centrés autour d’une idée principale: pouvoir établir son diagnostique olfactif pour trouver [...]

Nose, la distribution de la parfumerie alternative 2017-12-14T20:46:01+00:00

Le secret des parfums les plus mythiques

Si chacun d’entre nous porte fièrement son parfum, que l’on rêve unique et exclusif ; les grandes maisons de luxe, elles, s’affèrent toujours à créer la fragrance qui demain inondera les rues, à l’instar des plus grand succès de la parfumerie : Shalimar, N°5, Eau Sauvage, ou plus récemment, Trésor, Le Mâle ou Angel… Comment sont nées [...]

Le secret des parfums les plus mythiques 2017-12-14T03:06:17+00:00

Les voyages de luxe de demain

Les voyages de Luxe excelleront en répondant aux désirs des voyageurs et en leur faisant vivre une expérience inoubliable. Sur terre, les spécialistes des voyages de Luxe se chargeront de créer, d’organiser et de suivre chaque voyage sur-mesure.  Ils chercheront à faire vivre un séjour unique à leur client et à leur famille.  Le choix [...]

Les voyages de luxe de demain 2017-12-14T23:54:59+00:00

Couture & Hip-Hop

Dans les années 1980, les marques de luxe étaient nécessaires pour les rappeurs, elles leur permettaient de montrer qu'ils avaient rompu avec la pauvreté et atteint la fortune de façon légale ou illégale. Dapper Dan with LL Cool J   Drake et Anna Wintour, first raw NY Fashion Week Quatre décennies après [...]

Couture & Hip-Hop 2017-12-19T13:01:22+00:00

Tech Trends in Fashion and Luxury Retail

Designing for the voice interface Studies predict that by 2020, half of all web searches will use voice or image search rather than text. It is more efficient and often more convenient than typing, and creating a new paradigm for human-computer interaction. Voice interface is all about frictionless experiences, that is, attaining information to purchase [...]

Tech Trends in Fashion and Luxury Retail 2017-12-17T15:04:15+00:00

Personal Shopper in the luxury world

The personal shopper is a fashion professional who advises and accompanies his customers in their shopping. His coaching takes into account the tastes, style, morphology, personality and budget of his clients. Personal Shopper often from the world of fashion like stylist, buyers, or sales consultant, they have a perfect knowledge of products, fashion, clothing, style [...]

Personal Shopper in the luxury world 2017-12-14T23:51:38+00:00

La nouvelle ère Givenchy : Clare Waight Keller retourne aux références de Monsieur Hubert De Givenchy

Après une campagne noir et blanc dévoilant un casting androgyne autour de chats, passion partagée avec Monsieur Hubert de Givenchy, Clare disait vouloir exprimer sa nouvelle vision de la séduction de l’Homme et de la Feme. Vision qui pourrait diviser les clients de la Maison qui jusque là vouait un culte à Riccardo Tisci. Après [...]

La nouvelle ère Givenchy : Clare Waight Keller retourne aux références de Monsieur Hubert De Givenchy 2017-12-19T13:32:30+00:00

Le Grand Musée du Parfum

Un lieu parfumé En décembre 2016 à Paris, un nouveau musée ouvre ses portes au coeur du quartier de la mode et du luxe proposant un parcours sensoriel interactif. Pour accueillir ce musée, il fallait un lieu spectaculaire: le 73 faubourg Saint-Honoré, adresse emblématique de la maison de couture de Christian Lacroix à la fin [...]

Le Grand Musée du Parfum 2017-12-14T13:01:24+00:00

How The Wine Industry Protect Themselves From Counterfeiting

Interest for premium wine has energized development of the fake wine exchange, with underground systems creating to exchange discharge bottles for refill. While the larger part of falsifying endeavors are going on in Asia (chiefly China), specialists have separated fake operations of wine proposed for U.S buyers. Hostile to duplicating innovations are for the most [...]

How The Wine Industry Protect Themselves From Counterfeiting 2017-12-15T03:55:57+00:00

Saut Hermès 2018

UN RENDEZ VOUS À NE MANQUER SOUS AUCUN PRÉTEXTE Crée il y a 8 ans, le Saut Hermès au Grand Palais est devenu l’évènement sportif, artistique et culturel incontournable.   Que vous soyez férus d’équitation, amateur ou passionné par la célèbre maison de luxe, Hermès vous fera rêver… Dans le décor somptueux du Grand Palais, les [...]

Saut Hermès 2018 2017-12-15T12:22:32+00:00

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About

Apple x Hermes Apple defines its Hermes-branded watch as “the culmination of a partnership based on parallel thinking, singular vision and mutual regard.” That boils down nicely to a partnership of two highly esteemed brands. Apple was always known for its aesthetics designs, however, with their brand collaboration with Hermes’s handmade leather straps, Apple's watches [...]

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About 2017-12-17T15:05:50+00:00

Salvatore Ferragamo, le génie du soulier

Né en 1898, il fait son apprentissage à Naples chez un bottier de chaussures haut de gamme. On raconte qu’il aurait créé sa première paire de chaussure à 9 ans pour la communion de sa petite sœur. 1914, il émigre aux USA, en quête du rêve américain et il découvre les méthodes de fabrication industrielle [...]

Salvatore Ferragamo, le génie du soulier 2016-12-04T15:39:29+00:00

Les co-brandings des Maisons de luxe

  Vertu / Bentley Le modèle s’inspire de la performante et luxueuse Bentley Mulsanne Speed. Il est assemblé à la main avec des matériaux nobles tels que le saphir pour rendre l’écran inrayable. Il est possible de personnaliser le Signature pour Bentley via le configurateur en ligne Vertu Sur Mesure : les clients ont ainsi la possibilité [...]

Les co-brandings des Maisons de luxe 2016-12-11T10:44:29+00:00

Mercedes-Benz Arrow 460

Mercedes-Benz announced the launch of its very own yacht in April. At the Monaco Yacht Show, the car company finally unveiled the final design for the ‘Arrow460-Granturismo’ and it is set to command a name for the brand at sea as it does on land. The result of this amazing collaboration between Mercedes and Silver [...]

Mercedes-Benz Arrow 460 2016-12-15T02:24:28+00:00

Korean Shoes Brands

Veronica for London Veronica shoes for London is a brand based in Seoul, South Korea. The concept of the brand Is That "For my love, Veronica." And here, Veronica is one's wife so the concept is que le husband shoes made for His wife. So all the products give us warm, comfortable feeling. All products [...]

Korean Shoes Brands 2016-12-14T15:57:42+00:00

Cigar’s history

Cigars have a long and interesting history. They have been around for well over a thousand years, although not in their present form. Wikipedia defines a cigar as being a tightly wound bundle of tobacco that is ignited so that the smoke can be drawn into the mouth. This was, in fact, all that cigars [...]

Cigar’s history 2016-12-13T17:07:30+00:00

’Beacon’’ Uber For The Skies

You have probably heard by Uber, and you probably use it as well. But have you heard about Beacon? This the ultimate form of travel. Beacon is an aviation start-up that launched flights in September and offers the unlimited private air travel to customers on the east coast (New York, Boston, Nantucket or the Hamptons), [...]

’Beacon’’ Uber For The Skies 2016-12-15T02:17:00+00:00

ASTORIA – Russian Luxury Hotel

Built in the period from 1911 to 1912, "Astoria" hotel was designed by a famous architect from Saint  Petersburg Fyodor Lidvalem. The Hotel is one of the most famous historic hotels in the city, this building is now the subject of public security. In 1941, after the Second World War the hotel "Astoria" was located [...]

ASTORIA – Russian Luxury Hotel 2016-12-12T13:26:40+00:00

Asia’s First Four Seasons Waterfront Residence

 Four Seasons did it again, only this time he went all the way to Chao-Phraya River at Bangkok, redefining luxury, excusive living and majestic views. There is nothing quite like sitting back in a spacious, tastefully furnished living room as you take in the salty breeze of one of Thailand’s major rivers, the Chao Phraya. [...]

Asia’s First Four Seasons Waterfront Residence 2016-12-15T02:51:25+00:00

Fashion victims – who are they?

The term "fashion victim" according to famous designer Oscar de la Renta denotes a person, "extremely obeying fashion trends and goes beyond common sense." Mania on brands, excessive interest in glamor, amounting to an absurd imitation of certain standards for someone is to become the norm of everyday life. Such a behavior is a cause [...]

Fashion victims – who are they? 2016-12-12T13:15:04+00:00

Lancel, le renouveau

Créée par Alphonse et Angèle Lancel en 1876, la Maison est spécialisée dans la réalisation d’articles pour fumeurs. Par la suite, ils créent les premiers objets de maroquinerie pour accompagner cette nouvelle mode. C’est en 1997 que le groupe Richemont rachète la Maison Lancel. Dans les années 1990 - 2000, Lancel possédait des modèles iconiques [...]

Lancel, le renouveau 2016-12-04T16:02:42+00:00

The Sunrise Kempinski Hotel (Beijing)

Wondering about where to go next? What about Sunrise Kempinski Hotel? Located on Yanqi Island this Hotel looks like an alien installation, but also remarkably like a natural feature in the landscape. Designed by Shanghai Huadu Architect Design Co., the hotel embodies the shape of the rising sun (hence the name) and symbolizes harmony, unity [...]

The Sunrise Kempinski Hotel (Beijing) 2016-12-15T02:41:08+00:00

$ 2 Million Meal

Have you ever heard of the most expensive meal in the planet? Well here it is. If you are one of the luckiest persons that have a spare change of $2 Million you can now go all the way to Singapore to enjoy this unique and exclusive dining experience. The restaurant is called ‘Ce La [...]

$ 2 Million Meal 2016-12-14T16:36:24+00:00

L’histoire de Boucheron

Installés depuis 1893 au 26, Place Vendôme, les artisans de la Maison perpétuent le savoir-faire hérité de son fondateur, Frédéric Boucheron, il y a plus de 150 ans. En 1887 Vente aux enchères des diamants de la couronne de France. Frédéric Boucheron est le seul acquéreur français de cette vente qui donnera lieu à la [...]

L’histoire de Boucheron 2016-12-10T12:07:14+00:00

Kyoto Kitcho

For those who appreciate a good meal, here’s the worlds most expensive restaurant in the world. Now to relish from this unique experience at these three Michelin starred restaurant, it wouldn’t catch you by surprise if I told you that the ingredients on the menu have made an 8,000 kilometer trip, or that the view from [...]

Kyoto Kitcho 2016-12-15T02:10:55+00:00

TSUM – Russian Luxury Mall

TSUM is one of the largest department stores in Europe which is situated in Moscow, Russia. On an area of ​​70 thousand square meters, there is  a collection of more than two thousand brands. Among them - Dolce & Gabbana, Valentino, Celine, Ralph Lauren, Alexander McQueen, Brioni, Loro Piana, Chopard, Rolex, Graff, Garrard, Patek Philippe, [...]

TSUM – Russian Luxury Mall 2016-12-12T12:11:50+00:00

Moet & Chandon ‘’Bright Light’’

Moet & Chandon bring to you a revolutionary bottle; The first-ever luminous champagne bottle ever made. ‘Bright Night’ comes to you as the perfect excuse for any occasion worth a celebration. This is not only a visual innovation but also technical. Featuring a grand format Moet & Chandon champagne bottle with a luxuriously golden metallic [...]

Moet & Chandon ‘’Bright Light’’ 2016-12-15T01:58:14+00:00

L’histoire de Chaumet, Maison de Joaillerie Française

L’art de la Joaillerie depuis 1780 Maison de Joaillerie fondée par Marie Etienne Nitot en 1780. Les mariages de Rois et Reines de l’époque apporte à Chaumet de somptueuses commandes. Nitot devient le joaillier personnel de Napoléon, et lui réalisera sa couronne et son épée. Il s’entoure d’une clientèle fidèle et prestigieuse. Créateur et toujours [...]

L’histoire de Chaumet, Maison de Joaillerie Française 2016-12-06T22:53:05+00:00

Most Expensive Cocktail

Lets travel to London first in order to introduce you, the world’s most expensive cocktail. Located at Mayfair region this delicious drink called ‘Gigi’ was created especially for iconic-songwriter and actress Grace Jones, in a way of the restaurant owners showing their appreciation for attending the opening with something ‘truly special’. So here’s the some [...]

Most Expensive Cocktail 2016-12-15T02:02:18+00:00