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Bitcoin and luxury

  In the early part of the decade bitcoin and a similar breed of cryptocurrencies where developed many high educated individuals dismissed them as a fad.  digital money was seen as a w ay to purchase illicit items. After a decade of being introduced, we now see its permanence with the sale of luxury items [...]

Bitcoin and luxury 2017-12-20T20:24:46+00:00

TAG HEUER Uses Bollywood To Increase Sales In INDIA

TAG HEUER is a Swiss brand watch and maintains a watchmaking workshop in Cornol, Switzerland. Label Heuer, possessed by French extravagance combination LVMH, at present one of the best three in the Swiss watches classification as far as income and review an incentive in the nation. It was launched in India in the year 2003 [...]

TAG HEUER Uses Bollywood To Increase Sales In INDIA 2017-12-14T00:08:40+00:00

The force of high-end vintage

Over the last few years they have been popping up in every fashion-conscious city: high-end vintage boutiques. Bargain shoppers as well as the fashion in-crowd have been finding their way to 1970’s Saint Laurent and unique Louis Vuitton bags. Of course everyone loves a good deal, but why exactly are second-hand luxury items so popular? [...]

The force of high-end vintage 2017-12-15T19:45:37+00:00

Le e-commerce et les maisons de luxe

Pourquoi les marques de luxe ont-elle était si en retard en e-commerce ? La monté en puissance du commerce en ligne contribue au rebond du secteur du luxe qui s’est tardivement mais largement converti au e-commerce. Louis Vuitton Gucci et Hermès ont ouvert leurs propre site en chine et LVMH à lancé 24 sèvres, un site multimarques, en [...]

Le e-commerce et les maisons de luxe 2017-12-18T01:01:45+00:00

Millennials’ millions

Millennials are hot in luxury marketing. Every future-conscious brand is ready to focus on this new generation. They are a fast-growing and influential segment which already accounts for more than 17tn dollars of the global private wealth. Now it might be true that millennials are the future of luxury, but why exactly? We have summed [...]

Millennials’ millions 2017-12-15T19:21:45+00:00

gucci’s ace sneaker take personalized kicks to new luxurious levels.

Gucci again as always is back with its luxurious, personalized and classy sneakers. ace sneakers- kicks favoured by the likes of frank ocean, and some of the most important of 2017. The kicks- which, sans patches, are based on 1970s tennis style- retail for 695$ and comes pre loaded with two patches. And also It [...]

gucci’s ace sneaker take personalized kicks to new luxurious levels. 2017-12-14T15:17:10+00:00

Le Sur-mesure & le luxe

Les Maisons de Luxe doivent répondre aux désirs des client de personnaliser au plus près ses produits. Les grandes maisons de luxe dans les secteurs de la Haute couture, la Maroquinerie, la Joaillerie, l’Horlogerie pour répondre à cette demande incontournable, développent leurs collections de sur-mesure. Parmi les principales marques nous retrouvons notamment Louis Vuitton, Hermès, [...]

Le Sur-mesure & le luxe 2017-12-15T00:01:48+00:00

La grande mode des “concepts stores”

La mode des concepts stores, une nouvelle stratégie des marques de luxe Mais un concept store c'est quoi exactement?  c’est donc une boutique éphémère,. L’ouverture d’un pop store est souvent liée au lancement d’un nouveau produit ou à la commercialisation d’une série limitée et événementielle. Les fameuses collections capsules. L’exclusivité et l’air du temps, est [...]

La grande mode des “concepts stores” 2017-12-18T00:44:22+00:00

Vr online shopping

The biggest example of e-commerce and its notice was in 2016 when Amazon trumped Walmart’s valuation with online sales exceeding 42%.  The only concern that comes into play with online shopping is the natural desire to try items before they are purchased- holding not just seeing. To compensate for this NARS makeup is now utilizing [...]

Vr online shopping 2017-12-20T20:05:15+00:00

Rolls- Royce gets helping configuration hand from Toowoomba craftsman

TOOWOOMBA'S "bosses of bespoke furniture" have collaborated with Rolls-Royce to make the dazzling inside of the extravagance auto producer's new Ghost cars. Moves Royce collaborated with Boucher and Co. a year ago to plan and make the inside utilizing the Toowoomba organization's trademark shagreen - a sort of rawhide comprising of harsh, untanned skin. It [...]

Rolls- Royce gets helping configuration hand from Toowoomba craftsman 2017-12-14T21:48:25+00:00

Luxury cars and Vegan Leather

Tesla is a luxury electric vehicle with an acceleration inequivalent- is evidence that luxury and performance do not have to sacrificed in the act of saving the environment.  Why shouldn't vegan people be able to enjoy material luxuries in a cruel free way? Tesla is one of the increasingly innovative automotive companies that is taking [...]

Luxury cars and Vegan Leather 2017-12-20T20:14:01+00:00


The Indian Hotels Company Limited (IHCL) marked, as TAJ Hotels Palaces Resorts Safaris.Taj Mahal Royal residence is a compositional gem in Mumbai.The establishment of the Taj was laid in 1898 by Jamsetji Tata and Path opened for visitors in 1903. They worked on the perfect strategy by doing the segmentation, Taj hotels for- Leisure, Events [...]

TAJ HOTEL INDIA 2017-12-13T23:36:51+00:00

Murakami bag: Louis Vuitton ‘ s decommoditization strategy

As some areas of the luxury market have been industrializing because of their expanding scale and scope, the commoditization trend is threatening luxury brands along the value chain. Too many products might flood the market. Because the commodity trap has not so far been commonly referred to as the source of the problem, the efforts [...]

Murakami bag: Louis Vuitton ‘ s decommoditization strategy 2017-12-13T23:23:10+00:00

Robot butlers

With technology making waves in todays economy, companies from segway to ford have jumped into artificial intelligence.  while most are still under development, they are able to perform tasks such as turning off lights, opening doors, tracking daily schedules and keeping a safety eye on the house. Robot butlers- are a part of a fleet [...]

Robot butlers 2017-12-20T20:22:44+00:00

Being Modern: MoMA in Paris

Being a huge fan of both the Museum of Modern Art in New YorK (MoMA) and the Fondation Louis Vuitton I was very much exited when they announced their collaboration. The exhibition, called: ‘Being Modern: MoMA in Paris’ is the first to bring an overview of the museum’s impressive collection to France. Immediately Frank Gehry’s [...]

Being Modern: MoMA in Paris 2017-12-15T18:57:09+00:00

Gucci and Florence: then and now

Gucci. Whether you eat fashion for breakfast and use your oven as a storage space for your piles of Vogue magazines like Carrie Bradshow or just see it as something useless and ephemeral your weird fired who’s always wearing uncomfortable clothes is interested in, you have most probably heard this name. Gucci has been named [...]

Gucci and Florence: then and now 2017-12-16T00:02:30+00:00

Saut Hermès 2018

UN RENDEZ VOUS À NE MANQUER SOUS AUCUN PRÉTEXTE Crée il y a 8 ans, le Saut Hermès au Grand Palais est devenu l’évènement sportif, artistique et culturel incontournable.   Que vous soyez férus d’équitation, amateur ou passionné par la célèbre maison de luxe, Hermès vous fera rêver… Dans le décor somptueux du Grand Palais, les [...]

Saut Hermès 2018 2017-12-15T12:22:32+00:00

Quelle tendance : fourrure animale ou fausse fourrure ?

Une nouvelle attente des clients de l’industrie de la mode est d’être plus informée sur les conditions de production des produits qu’ils achètent. Ils souhaitent une mode plus éthique et responsable. Les Maisons du luxe ont des avis divergents sur l’utilisation de la fourrure qui est un incontournable de la mode. Certaines d’entre elles comme Stella [...]

Quelle tendance : fourrure animale ou fausse fourrure ? 2017-12-14T23:26:47+00:00

Vegan leather

Leather- or the skin of a cow is a by- product, just like tallow or cow fat which is used in the production of makeup and toothpaste. leather goods are the driving forces to luxury fashion houses yet to the consumer they are merely an disposable fashion product. in flux of consumption of bags is happening [...]

Vegan leather 2017-12-20T19:35:12+00:00

Art in luxury

Funtain Trevi at Rome, restore by Fendinews artnet Luxury firms such as car firms, fashion brands or jewerly brands are heavily involved in art and culture. Brands are sponsoring individual artists or event hosting exhibitions. Collaborations between arts and luxury Maisons have established a closer connection between the two distinctive realms. Why are [...]

Art in luxury 2017-12-14T13:02:44+00:00

Westwood: Punk, Icon, Activist

This spring the first feature-length documentary is to be released on one of fashion’s most loved and iconic activists: Vivienne Westwood. ‘Westwood: Punk, Icon, Activist’ will be released in March at Sundance, the largest independent film festival in the United States. The film directed by Lorna Tucker (who also did work for Nike and Alexander [...]

Westwood: Punk, Icon, Activist 2017-12-15T18:44:09+00:00

Focus On The New Wine Industry In USA

The US wine industry has experienced touchy development in the course of the most recent 30 years. We are currently the world's biggest wine showcase, and have a consistently developing number of buyers requesting top notch wines. Wine has turned into a centerpiece of life for some American families, as it has been in Europe [...]

Focus On The New Wine Industry In USA 2017-12-15T03:03:10+00:00

Le début du Festival de cannes

Aujourd'hui, le Festival de Cannes est le plus grand événement cinématographique du monde alors qu'il y a à peine quelques décennies, en 1939, il n'était qu'un modeste festival créé pour s'opposer à la Biennale de cinéma vénitienne et à son organisation prise en main par Mussolini et Hitler. Chaque année, le Festival de Cannes propose [...]

Le début du Festival de cannes 2016-12-11T20:06:31+00:00

Les mariages luxueux au Pré Catelan

Le Pré Catelan écrin de beauté, de raffinement et de prestige de la maison Lenôtre dans le bois de Boulogne. Les salons du Pré Catelan accueillent donc les mariés qui le désirent dans cet espace d’exception pour célébrer leur événement sous le signe du luxe, de la beauté, du plaisir et du partage. Le Pré [...]

Les mariages luxueux au Pré Catelan 2016-12-12T16:59:39+00:00

Le Made in France, valeur incontournable du luxe

Si de nombreux secteurs peinent à surmonter la crise économique, les entreprises du luxe demeurent stables et rayonnent à l’international. Leur pérennité s’explique par de nombreux éléments, mais les experts s’accordent à dire que le made in France joue un rôle majeur.   Cela s’explique notamment parce que le marché du luxe français bénéficie d’une [...]

Le Made in France, valeur incontournable du luxe 2016-12-14T20:51:36+00:00

Le bon marché, le premier grand magasin au monde

Le Bon Marché a été créé en 1852 par les précurseurs Aristide Boucicaut et son épouse Marguerite, côté rive gauche, dans le quartier de Saint Germain des Près. Le concept est simple : proposer aux clients « un commerce nouveau, invitant à l’explosion de tous les sens ». Il consiste à adopter une nouvelle méthode [...]

Le bon marché, le premier grand magasin au monde 2016-12-11T11:08:48+00:00

Les collaborations les plus originales !

« Le luxe est issu de l’art. Et l’art est un luxe » affirmait Mikael Kraemer, issu d’une famille de marchands d’art du 18e siècle. Les marques l'ont bien compris. C'est d'ailleurs ce qu'on a pu observer plus ou moins récemment au travers de collaborations parfois inimaginables. Des associations surprenantes, qui ont généralement fait le [...]

Les collaborations les plus originales ! 2016-12-11T22:34:22+00:00

The Influencers

When, in the nineteenth century, Louis Vuitton put forward the fact that the Empress Eugénie was a customer of his shop on Boulevard Haussmann, he already used the support of an influential personality as a marketing strategy. In 2008, luxury brands seized the importance of the phenomenon and catch these influencers to win new customers [...]

The Influencers 2016-12-13T16:50:31+00:00

La plus grande avenue du monde parée de ses plus beaux vêtements

A l’occasion des fêtes de fin d’année, les Champs Elysées sont illuminés de guirlandes de Noël placées dans les arbres et des vitrines des grands magasins. Nous allons voir à travers cet article les différents grands magasins et leurs décorations de Noël qui illuminent les yeux des enfants, et peut être ceux des parents ! [...]

La plus grande avenue du monde parée de ses plus beaux vêtements 2016-12-11T11:09:44+00:00

Les égéries des grandes maisons

Les égéries des grandes marques sont généralement des célébrités qui sont inspiratrices de la marque tel Cara Delevingne et Kate Moss pour Burberry, Kendall Jenner pour Estée Lauder, Julia Roberts pour Givenchy ou encore Kim Kardashian et Kaye West pour Balmain. En commençant par des actrices les grandes maisons se sont accaparés les chanteuses et [...]

Les égéries des grandes maisons 2016-12-10T19:18:43+00:00