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Welcome Genzies and Baby Bommers

In my experience, the communication from a luxury brand normally is not fun. They have the misconception that you must be in your late 30´s to start buying luxe. Forbes recently reported that Gen Z is on track to become the largest generation of consumers by the year 2020, and they account for $29 to [...]

Welcome Genzies and Baby Bommers 2018-11-14T09:49:14+00:00

Diversity in Fashion

For many years, the catwalk has been dominated by models with the smallest sizes. Young, tall and skinny were the keywords.  More recently, over the last few years, we have seen some change in this. More and more diversity colors the runways and campaigns. Painting a more realistic image of the diversity of women’s bodies. [...]

Diversity in Fashion 2018-11-14T16:45:14+00:00

The art of handcrafting shoes

It takes more than a man and a piece of leather to make the perfect pair of luxury shoes. Whether they’re being made in France, Italy or somewhere else in the world, the art of handcrafting shoes is a precious and long process, that only the best can master. The art of handcrafting luxury shoes [...]

The art of handcrafting shoes 2018-11-13T10:35:10+00:00

Tiffany renews itself to attract Millennials

The luxury firm Tiffany & Co hopes to capture a younger audience and offer a different customer service experience by remodeling their flagship store. US jewelry and goldsmith Tiffany's plans a renovation to its flagship store on 57th Street in Manhattan, New York. The CEO of the company, Alessandro Bogliolo, told Retail Wire that the [...]

Tiffany renews itself to attract Millennials 2018-11-12T15:26:54+00:00

Luxury and hyper-personalization

For 10 years, market shares of products and services hyper personalized continued to increase. The need of differentiation is deeply rooted in human nature, already 75 000 years ago our forebears look for differentiation and engrave shells, and more recently, tattoo is also a way of differentiation. Our way of thinking is much closer to the [...]

Luxury and hyper-personalization 2018-11-13T10:37:13+00:00

Luxury trends in Asia

Asia is one of the biggest Luxury markets in the world. Lots of people there travel to Europe to buy luxury goods from Chanel, Louis Vitton and other fantastic brands that make them dream. If we focus on the Chinese Market, it represents 32 % of the purchases of luxury items in the world, among [...]

Luxury trends in Asia 2018-11-13T20:23:11+00:00

The future of Luxury

A big part of buying a Luxury product is the experience during the purchase. It is not only about the product anymore, people want more than that. Luxury houses are more focusing on the in-store experience, to distinguish themselves from other Luxury brands. The thing they always offer are private shopping sessions, personalized styling and [...]

The future of Luxury 2018-11-14T19:18:22+00:00

Richemont and Alibaba

After a downturn between 2013 and 2015, China’s luxury market is booming, by 2024, Chinese will buy 40% of luxury items according to a Boston Consulting Group study. An evolution carried by an ultra-connected millennial population, logo fans with a high purchasing power who love handbags, cosmetics, ready-to-wear and cars and not hesitant to buy [...]

Richemont and Alibaba 2018-11-19T15:08:37+00:00

They are the sustainable fashion

With beautiful products, innovative materials and a strong opinion, there are women who change the fashion industry. From pollution and exploitation, to clean and fair. And without making concessions to their principles. Thanks to them, we all know now that fashion and sustainability go very well together. Stella McCartney While the collections of Stella McCartney [...]

They are the sustainable fashion 2018-11-14T19:24:47+00:00

Phenomenon of Gosha Rubchinskiy brand

There are many different ways how you can treat the works of Gosha Rubchinsky, it can be criticised for its price policy, for the “ugliness” he is promoting, but it’s impossible not to acknowledge the fact that today he is the most famous Russian designer abroad. To the notorious matryoshka-vodka-balalaika, his name can be added. [...]

Phenomenon of Gosha Rubchinskiy brand 2018-11-14T16:05:15+00:00

The Young Sneaker King

Benjamin Kicks is an 19-year-old entrepreneur who made millions selling rare sneakers to celebrities and on his website (sneakerdon.com). He is the biggest sneaker reseller in the world with a market value of 1.2 billion dollars. He started his career at 15 buying and selling shoes. The first pair he ever bought was the Galaxy [...]

The Young Sneaker King 2018-11-14T14:36:38+00:00

Luxury and the digital age

Nowadays we are living in a digital age in which everything is about social media and being online. Brands try to keep up with this age and adjust their strategies, but Luxury houses ignored these changes for a long while. Because of this Luxury brands are now falling behind and barely able to keep with [...]

Luxury and the digital age 2018-11-14T15:15:33+00:00

Marketing and Magic

New-York, the world's #1 place in luxury goods' consumption If we look back into humankind’s history, we will notice value is getting more and more disconnected from what it evaluates. The financial worth of something used to be linked to its scarcity. The jewels or the gold on kings’ crowns were hard to [...]

Marketing and Magic 2018-11-14T23:26:53+00:00

Empowerment in luxury

Currently, the terms empowerment are common and recurrent, as well as their derivations and links to various groups, attitudes, lifestyles, even traditional and emerging segments. However, it is necessary to specify and resignify this era of empowerment in the luxury area. https://www.youtube.com/watch?v=kbMqWXnpXcA Every context of empowerment arises from the need, in most cases, to [...]

Empowerment in luxury 2018-11-14T16:04:16+00:00

The everchanging image of fashion: then to now

Although it may not seem that way, fashion changes every day. New inspiration, looks and influences are taking the street. However, much of this inspiration comes from fashion eras of the past. So many fashion trends are influenced by the last 100 years. So let us take a look at the image of fashion from [...]

The everchanging image of fashion: then to now 2018-11-14T16:08:35+00:00

Chanel: betting on content marketing

Great icons of haute couture and jewelry create impressive films and interactive platforms to publicize their trajectory, consolidate their brand identity and connect with their followers. Since 2013, Chanel launched her online project Inside Chanel, a nine-page web series that tells the story of Gabrielle (Coco) Chanel, the influence her life had on her style [...]

Chanel: betting on content marketing 2018-11-12T15:20:39+00:00

Gen Z : a big challenge for Luxury Brand

At this time when retail don’t stop evaluating, a new challenge waiting for Luxury brands: Generate desire and engagement from the Gen Z.  Generation Z is the demographic cohort following Generation Y. The dates given for Generation Z range from the mid-1990s through the second decade of this century. They are very volatile and want [...]

Gen Z : a big challenge for Luxury Brand 2018-11-13T10:38:42+00:00

Luxury trends in Spain

In spite of all the crises that fault Spain during the 21st century the emergence of luxury and the economic growth of this country is really important since 2015. If we focus on the European countries, Spain occupies the fifth row in the luxury market within the European Union, behind France, Italy, Germany, and Switzerland. [...]

Luxury trends in Spain 2018-11-13T20:49:40+00:00

XOXO, Gossip Girl

Private helicopters, private cars, private butlers and designer clothes; Serena and Blair are living the Luxury life. They live in Manhattan, one of the most expensive places to live in New York City. Every family has their own housekeeper and their own driver. Every girl between the age of 15-20 is dreaming about the extravagant [...]

XOXO, Gossip Girl 2018-11-14T19:17:09+00:00

Phygital : when virtual is no longer enough

Phygital, is  the contraction of "Physics" & "Digital". It refers to the transformation of physical stores under the digital age to offer a new customer experience and use digital tools as sales support in order to develop the commercial performance. Stores need to adapt offline and online, and should keep in mind that e-commerce has [...]

Phygital : when virtual is no longer enough 2018-11-19T15:06:14+00:00

Luxury sector against counterfeiting

  Counterfeiting has a considerable economic impact because it represents 5 to 10% of world trade. The luxury sector is the priority target of counterfeiters. They find, thanks to the explosion of online commerce a distribution channel of their goods with certain advantages including a limited risk, the possibility of reaching a global market, reduced [...]

Luxury sector against counterfeiting 2018-11-14T14:41:22+00:00

Interview; freelance fashion and beauty photographer, Roza Okcuoglu

Tell me a little about yourself and what you do Hi, my name is Roza Okcuoglu and I call myself a Freelance Visual Content Producer. My goal is to optimize the communication of companies in the form of visual content. Imagine that a company wants to sell products online, for this they need a web [...]

Interview; freelance fashion and beauty photographer, Roza Okcuoglu 2018-11-14T16:58:09+00:00

Meghan Markle’s Wedding Tiara

Without exaggeration, May 19, 2018, was the day of rebirth of Queen Mary’s Diamond Bandeau Tiara. Most experts agreed that Megan Markle should receive a tiara as a gift from Prince Charles, the groom's father since she did not have her own family tiara. Queen Mary’s Diamond Bandeau TiaraSource: Getty Images Megan's wedding [...]

Meghan Markle’s Wedding Tiara 2018-11-14T15:55:18+00:00

Horizontal diversification in Luxury

What is exactly horizontal diversification ? When you google it, the first definition to pop-up is the following : « a type of diversification under which a firm develops or acquires new products that are different from its core business or technology, but which may appeal to its current customers. » The idea is to enlarge the [...]

Horizontal diversification in Luxury 2018-11-14T23:21:54+00:00

Music and luxury collaborations

https://www.youtube.com/watch?v=R7cNXW7RUvQ A major collaboration between Frieze and Gucci, Second Summer of Love is a new series of films exploring the year 1988’s enduring impact on international contemporary culture. Music has always been part of the culture and identity of every person. As a Luxury brand, the merge and collaboration with bands is a very [...]

Music and luxury collaborations 2018-11-14T15:46:55+00:00

Importance of heritage in luxury brands

When looking at luxury brands, most of them are carrying a lot of history. Heritage is one of the most important additions of a luxury brand as it adds depth, authenticity and credibility to the brand. The power of storytelling can contribute to a stronger brand loyalty. The most important characteristics of an HLB (heritage [...]

Importance of heritage in luxury brands 2018-11-14T17:25:15+00:00

3 reasons to visit Bali

Over the last couple of years, the Indonesian island Bali has become one of the number one destinations for travel lovers, due to its affordability and its extraordinary location. Here are 3 reasons why you should visit Bali on your next holidays.   A luxury destination Bali is a brand new luxury destination and has [...]

3 reasons to visit Bali 2018-11-13T10:38:01+00:00

Cartier watchmaking conquering new generations

The digital era, new consumer tastes, financial crises and regional consumer booms have had an upsurge in sales to luxury watchmaking houses in recent years. The millennials had been recognized, among other things, for not using watches (luxury or not) because the cell phone gives them the time and they did not find the need [...]

Cartier watchmaking conquering new generations 2018-11-12T15:19:12+00:00

Luxury loves new technology

« La mode est un rendez-vous avec le temps (...) L'avenir appartient à ceux qui utiliseront les technologies de leur temps et satisferont les besoins et les envies des consommateurs. » Pierre Bergé Although, rooted in the tradition, Luxury has always loved technology innovation if these one provides to offer a privileged experience to the [...]

Luxury loves new technology 2018-11-13T10:41:36+00:00

Salvador Dali and jewelry

Salvador Dali is one of the most famous impressionist drawers of the 19th century. Salvador Dali was not only considered as a painter and a sculptor of renamed but was also known to be a goldsimth of quality. If you go to Figuera you can find the Museum of Dali but also an incredible exposition [...]

Salvador Dali and jewelry 2018-11-13T21:01:14+00:00