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Importance of heritage in luxury brands

When looking at luxury brands, most of them are carrying a lot of history. Heritage is one of the most important additions of a luxury brand as it adds depth, authenticity and credibility to the brand. The power of storytelling can contribute to a stronger brand loyalty. The most important characteristics of an HLB (heritage [...]

Importance of heritage in luxury brands 2018-11-14T17:25:15+00:00

3 reasons to visit Bali

Over the last couple of years, the Indonesian island Bali has become one of the number one destinations for travel lovers, due to its affordability and its extraordinary location. Here are 3 reasons why you should visit Bali on your next holidays.   A luxury destination Bali is a brand new luxury destination and has [...]

3 reasons to visit Bali 2018-11-13T10:38:01+00:00

Cartier watchmaking conquering new generations

The digital era, new consumer tastes, financial crises and regional consumer booms have had an upsurge in sales to luxury watchmaking houses in recent years. The millennials had been recognized, among other things, for not using watches (luxury or not) because the cell phone gives them the time and they did not find the need [...]

Cartier watchmaking conquering new generations 2018-11-12T15:19:12+00:00

Luxury loves new technology

« La mode est un rendez-vous avec le temps (...) L'avenir appartient à ceux qui utiliseront les technologies de leur temps et satisferont les besoins et les envies des consommateurs. » Pierre Bergé Although, rooted in the tradition, Luxury has always loved technology innovation if these one provides to offer a privileged experience to the [...]

Luxury loves new technology 2018-11-13T10:41:36+00:00

Salvador Dali and jewelry

Salvador Dali is one of the most famous impressionist drawers of the 19th century. Salvador Dali was not only considered as a painter and a sculptor of renamed but was also known to be a goldsimth of quality. If you go to Figuera you can find the Museum of Dali but also an incredible exposition [...]

Salvador Dali and jewelry 2018-11-13T21:01:14+00:00

Fake Luxury in China

81 percent of the Chinese Millennials are willing to pay more for products of high quality, according to a business report of CNN. The report took account with the spending on Luxury products, but the hidden market of fake Luxury products remains huge in China. Fake Luxury items and goods are sold more and more [...]

Fake Luxury in China 2018-11-14T19:15:02+00:00

Luxury brands and football

Kylian Mbappé became the new face of the luxury watch brand Hublot, The French Team young sensation and PSG striker replaces Usain Bolt and joins the Brazilian football player Pelé. Known as one of the best worldwide player, Mbappé is also a humble man with a lot of values that seduce young people as well as [...]

Luxury brands and football 2018-11-18T20:31:32+00:00

Fashion show set “See now, Buy now”

For designer, fashion shows represent months of work, a very special event to connect the brand with the consumers. Today we don’t really need the privilege to be on list to admire the new luxury collection of a huge designer thanks to social media and people who are not even here to see the show [...]

Fashion show set “See now, Buy now” 2018-11-14T22:32:46+00:00

How impactful are CGI-influencers on a brand’s authenticity?

Computer-Generated Imagery (CGI) or as some may know, Artificial Influencers, are the latest type of social media stars who completely shifted our idea from ‘standard’ social influencers. Rising in popularity, CGI-influencers have already grabbed the attention of huge fashion and beauty brands, who use these animations as the prominent character in their campaigns. Take Christian [...]

How impactful are CGI-influencers on a brand’s authenticity? 2018-11-14T16:41:53+00:00

The History of Rolls-Royce

The history of this brand is the story of a surprisingly successful union of two businessmen, Charles Rolls and Henry Royce. One of them was a rich aristocrat, and the other grew up in poverty and spent only one year studying at school, but together they created a car that became an absolute symbol of [...]

The History of Rolls-Royce 2018-11-14T15:42:32+00:00

Male beauty: from South Korea to the rest of the world

Makeup for man was considered taboo and would lead to questioning someones masculinity, but South Korea is leading to a shift of this mindset. Their ideas about male beauty are changing the attitudes and influencing the world. The conventions of makeup are beginning to break down and a new vision of masculinity is rising. Today [...]

Male beauty: from South Korea to the rest of the world 2018-11-14T13:59:58+00:00

Second hand Luxury

When we think of Luxury, we think of high-end brands that offer us the most exclusive products and experiences. It is a dreamy world, which is not that easily accessible. Until a few years ago when second hand Luxury started to enter the Luxury world. Nowadays this kind of business is growing so fast it [...]

Second hand Luxury 2018-11-14T15:17:20+00:00

Pop-up Luxury

Many Luxury houses are opening pop-up stores with a full experience. A physical store is a very important part of the success of Luxury houses. A pop-up store is a perfect place to test products or to show the story of the brand, showing new products or collaborations. It is a good chance to reach [...]

Pop-up Luxury 2018-11-14T19:12:55+00:00

Luxury and Inclusivity

What do we expect from luxury brands but being pioneers in their domain ? Nowadays, this includes playing a role in social progress. Inclusivity is the keyword. With the current state of our society, from both a cultural and political perspective (which some even say are intertwined), inclusivity and diversity are consistently hot topics in [...]

Luxury and Inclusivity 2018-11-14T23:17:43+00:00

Fashion luxury brands are going green

IPCC (Intergovernmental Panel on Climate Change) blows the whistle again on the emergency of engaging new transitions to avoid global warming. The message started to arrive in the luxury industry as we can see the creation in 2017 of the first Green Carpet Fashion Awards. In September 2018, at the Teatro alla Scala in Milan, [...]

Fashion luxury brands are going green 2018-11-14T22:26:20+00:00

The E in experience

According to Forbes, e-retail represents the 27 percent of the total commercial base in the world, so that means that more and more customers of physical stores are becoming digital customers as Internet access expands and accelerates. Luxury retail must pay special attention to their digital business, as they must provide an online shopping experience [...]

The E in experience 2018-11-14T15:19:21+00:00

Fashion and cultural appropriation

“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]

Fashion and cultural appropriation 2018-11-14T17:26:19+00:00

5 times baby gear brand collaborated with high-end brands

A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]

5 times baby gear brand collaborated with high-end brands 2018-11-14T16:24:28+00:00

The future of textile

Stella McCartney A/W 2017 campaign shot by Harley Weir COURTESY OF : Stella McThe technological revolution has led to new businesses model but has also modified the more traditional sectors. This is the case of the textile industry, a sector that has already experienced its transformation three centuries ago, with the introduction of the steam [...]

The future of textile 2018-11-20T14:54:22+00:00

Luxury Brand’s challenge: Digital Advertising

The advertising of the luxury sector is making the move to digital media, and this is reflected in the investment of the brands. 33% of the advertising of luxury brands has been digital this year, taking into account an increase of 7% compared to 2017. According to the Luxury Advertising Expenditure Forecasts 2018, published by [...]

Luxury Brand’s challenge: Digital Advertising 2018-11-12T15:54:38+00:00

Tiffany & Co. The Great Gatsby jewellery collection

The brilliant jewels of the 20s were recreated by the best masters of Tiffany & Co so that every spectator could plunge into the authentic atmosphere of the world of luxurious parties and love without obstacles. To recreate the pulsating atmosphere of New York in the 1920s when the small island of Manhattan was intoxicated [...]

Tiffany & Co. The Great Gatsby jewellery collection 2018-11-14T15:29:35+00:00

Entre Luxe et cinéma, il n’y a qu’un pas

Cinémas et publicité sont maintenant très liés en effet, le monde du luxe fait de plus en plus appel à des cinéastes pour imaginer des fictions publicitaires qui s’insèrent dans leurs contenus de marque. Depuis quelques années, le visage des marques change : Il ne s’agit plus seulement d’une étiquette mais il bien plus question de [...]

Entre Luxe et cinéma, il n’y a qu’un pas 2018-11-13T10:44:05+00:00

When the luxury world is meeting Hip hop culture

Over the past two years, more than a dozen luxury brands like Louis Vuitton, Saint Laurent and Marc Jacobs — have featured hip-hop artists in their advertising campaigns, while brands like Versace and JW Anderson have taken things a step further by collaborating with artists like 2 Chainz and A$AP Rocky on products.   This was not always the case. For many [...]

When the luxury world is meeting Hip hop culture 2018-11-19T16:11:41+00:00

5 Must-See Fashion Movies

Dior and I A journey in the famous Dior House following up the seven weeks that signed the debut of the Creative Direction of Belgian designer Raf Simons. From the idea of the models to the creation of the pieces thanks to the incredible work of the seamstresses until the haute couture fashion show of [...]

5 Must-See Fashion Movies 2018-11-14T13:39:13+00:00

The evolution of Kenzo

Kenzo is a Fashion and perfume brand well known since decades. But the brand has passed to Kenzo Takada Haut-couture to the trendy brand of LVMH. Mr. Takata created the brand in 1964 in Paris. He's from Himeji, Japan and studied at Bunka Fashion College. It was his dream to become a creator, especially in [...]

The evolution of Kenzo 2018-11-13T21:44:27+00:00

Fenty Beauty

A year ago singer-songwriter Rihanna launched her very own makeup line called Fenty Beauty. However, the fact that Rihanna herself created this makeup line is not the only special thing about this line. Type the words Fenty Beauty on google and you’ll see tons of articles about why this makeup line in particular is disrupting, [...]

Fenty Beauty 2018-11-14T15:18:09+00:00

The non-exclusive Saddle Bag

The famous Saddle bag, who does not know it? It is one of the most worn sponsored bags by influencers. Dior recreated the saddle bag after 19 years. Creative director Maria Grazia Chiuri has reintroduced the classic Dior Saddle bag for the brand’s autumn/winter 2018 collections. There is a lot of criticism on the fact [...]

The non-exclusive Saddle Bag 2018-11-14T19:11:35+00:00

Transparency in Luxury

Studies and figures show transparency will be luxury brands’ most challenging issue in the coming years. The Fashion Transparency Index released by the uk-based association Fashion Revolution was widely discussed online and revealed luxury brands were among the last-ranked brands regarding transparency. Even fast-fashion companies such as H&M are amo,among the top 10 brands in [...]

Transparency in Luxury 2018-11-14T23:13:07+00:00

New luxury purchase triggers

When I started searching the information about what triggers consumers to buy luxury goods or services, some information caught my attention. According to a study from Farfetch the shift from retail stores to digital will be more than 20% for the next years. So the triggers to purchase will be completely different from now. So [...]

New luxury purchase triggers 2018-11-14T09:44:53+00:00

Fashion and gender roles

It has been evolving a couple of decades, but genderless designs still have a long way to go. Although the line between men’s and women’s clothes are blurring it is still not fully accepted. The gender roles that have been put on people mainly originate from societal standards and the fashion industry. Although it may [...]

Fashion and gender roles 2018-11-14T17:27:31+00:00

Zoom on the latest job trend : Personal shopper

The last couple of years have seen rising a new kind of job career : personal shoppers. What exactly is a personal shopper ? Personal shoppers provide expert advice to a specific client, and offer them a personal shopping experience. They present the latest trends in terms of fashion to the customers, are able to [...]

Zoom on the latest job trend : Personal shopper 2018-11-13T10:43:19+00:00

E-mobility solutions in Luxury: Mercedes Benz Case

Efficient. Flexible. Urban. Electric mobility now offers the possibility of reducing polluting and acoustic emissions due to traffic and thus significantly improving our lives, especially in cities. In the year 2025, sixty percent of the world population will live in large cities. This development makes essential an intelligent propulsion strategy for individual transport. Wilko Andreas [...]

E-mobility solutions in Luxury: Mercedes Benz Case 2018-11-12T15:54:26+00:00