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The everchanging image of fashion: then to now

Although it may not seem that way, fashion changes every day. New inspiration, looks and influences are taking the street. However, much of this inspiration comes from fashion eras of the past. So many fashion trends are influenced by the last 100 years. So let us take a look at the image of fashion from [...]

The everchanging image of fashion: then to now 2018-11-14T16:08:35+00:00

Chanel: betting on content marketing

Great icons of haute couture and jewelry create impressive films and interactive platforms to publicize their trajectory, consolidate their brand identity and connect with their followers. Since 2013, Chanel launched her online project Inside Chanel, a nine-page web series that tells the story of Gabrielle (Coco) Chanel, the influence her life had on her style [...]

Chanel: betting on content marketing 2018-11-12T15:20:39+00:00

Gen Z : a big challenge for Luxury Brand

At this time when retail don’t stop evaluating, a new challenge waiting for Luxury brands: Generate desire and engagement from the Gen Z.  Generation Z is the demographic cohort following Generation Y. The dates given for Generation Z range from the mid-1990s through the second decade of this century. They are very volatile and want [...]

Gen Z : a big challenge for Luxury Brand 2018-11-13T10:38:42+00:00

Luxury trends in Spain

In spite of all the crises that fault Spain during the 21st century the emergence of luxury and the economic growth of this country is really important since 2015. If we focus on the European countries, Spain occupies the fifth row in the luxury market within the European Union, behind France, Italy, Germany, and Switzerland. [...]

Luxury trends in Spain 2018-11-13T20:49:40+00:00

XOXO, Gossip Girl

Private helicopters, private cars, private butlers and designer clothes; Serena and Blair are living the Luxury life. They live in Manhattan, one of the most expensive places to live in New York City. Every family has their own housekeeper and their own driver. Every girl between the age of 15-20 is dreaming about the extravagant [...]

XOXO, Gossip Girl 2018-11-14T19:17:09+00:00

Phygital : when virtual is no longer enough

Phygital, is  the contraction of "Physics" & "Digital". It refers to the transformation of physical stores under the digital age to offer a new customer experience and use digital tools as sales support in order to develop the commercial performance. Stores need to adapt offline and online, and should keep in mind that e-commerce has [...]

Phygital : when virtual is no longer enough 2018-11-19T15:06:14+00:00

Luxury sector against counterfeiting

  Counterfeiting has a considerable economic impact because it represents 5 to 10% of world trade. The luxury sector is the priority target of counterfeiters. They find, thanks to the explosion of online commerce a distribution channel of their goods with certain advantages including a limited risk, the possibility of reaching a global market, reduced [...]

Luxury sector against counterfeiting 2018-11-14T14:41:22+00:00

Interview; freelance fashion and beauty photographer, Roza Okcuoglu

Tell me a little about yourself and what you do Hi, my name is Roza Okcuoglu and I call myself a Freelance Visual Content Producer. My goal is to optimize the communication of companies in the form of visual content. Imagine that a company wants to sell products online, for this they need a web [...]

Interview; freelance fashion and beauty photographer, Roza Okcuoglu 2018-11-14T16:58:09+00:00

Meghan Markle’s Wedding Tiara

Without exaggeration, May 19, 2018, was the day of rebirth of Queen Mary’s Diamond Bandeau Tiara. Most experts agreed that Megan Markle should receive a tiara as a gift from Prince Charles, the groom's father since she did not have her own family tiara. Queen Mary’s Diamond Bandeau TiaraSource: Getty Images Megan's wedding [...]

Meghan Markle’s Wedding Tiara 2018-11-14T15:55:18+00:00

Horizontal diversification in Luxury

What is exactly horizontal diversification ? When you google it, the first definition to pop-up is the following : « a type of diversification under which a firm develops or acquires new products that are different from its core business or technology, but which may appeal to its current customers. » The idea is to enlarge the [...]

Horizontal diversification in Luxury 2018-11-14T23:21:54+00:00

Music and luxury collaborations

https://www.youtube.com/watch?v=R7cNXW7RUvQ A major collaboration between Frieze and Gucci, Second Summer of Love is a new series of films exploring the year 1988’s enduring impact on international contemporary culture. Music has always been part of the culture and identity of every person. As a Luxury brand, the merge and collaboration with bands is a very [...]

Music and luxury collaborations 2018-11-14T15:46:55+00:00

Importance of heritage in luxury brands

When looking at luxury brands, most of them are carrying a lot of history. Heritage is one of the most important additions of a luxury brand as it adds depth, authenticity and credibility to the brand. The power of storytelling can contribute to a stronger brand loyalty. The most important characteristics of an HLB (heritage [...]

Importance of heritage in luxury brands 2018-11-14T17:25:15+00:00

3 reasons to visit Bali

Over the last couple of years, the Indonesian island Bali has become one of the number one destinations for travel lovers, due to its affordability and its extraordinary location. Here are 3 reasons why you should visit Bali on your next holidays.   A luxury destination Bali is a brand new luxury destination and has [...]

3 reasons to visit Bali 2018-11-13T10:38:01+00:00

Cartier watchmaking conquering new generations

The digital era, new consumer tastes, financial crises and regional consumer booms have had an upsurge in sales to luxury watchmaking houses in recent years. The millennials had been recognized, among other things, for not using watches (luxury or not) because the cell phone gives them the time and they did not find the need [...]

Cartier watchmaking conquering new generations 2018-11-12T15:19:12+00:00

Luxury loves new technology

« La mode est un rendez-vous avec le temps (...) L'avenir appartient à ceux qui utiliseront les technologies de leur temps et satisferont les besoins et les envies des consommateurs. » Pierre Bergé Although, rooted in the tradition, Luxury has always loved technology innovation if these one provides to offer a privileged experience to the [...]

Luxury loves new technology 2018-11-13T10:41:36+00:00

Salvador Dali and jewelry

Salvador Dali is one of the most famous impressionist drawers of the 19th century. Salvador Dali was not only considered as a painter and a sculptor of renamed but was also known to be a goldsimth of quality. If you go to Figuera you can find the Museum of Dali but also an incredible exposition [...]

Salvador Dali and jewelry 2018-11-13T21:01:14+00:00

Fake Luxury in China

81 percent of the Chinese Millennials are willing to pay more for products of high quality, according to a business report of CNN. The report took account with the spending on Luxury products, but the hidden market of fake Luxury products remains huge in China. Fake Luxury items and goods are sold more and more [...]

Fake Luxury in China 2018-11-14T19:15:02+00:00

Luxury brands and football

Kylian Mbappé became the new face of the luxury watch brand Hublot, The French Team young sensation and PSG striker replaces Usain Bolt and joins the Brazilian football player Pelé. Known as one of the best worldwide player, Mbappé is also a humble man with a lot of values that seduce young people as well as [...]

Luxury brands and football 2018-11-18T20:31:32+00:00

Fashion show set “See now, Buy now”

For designer, fashion shows represent months of work, a very special event to connect the brand with the consumers. Today we don’t really need the privilege to be on list to admire the new luxury collection of a huge designer thanks to social media and people who are not even here to see the show [...]

Fashion show set “See now, Buy now” 2018-11-14T22:32:46+00:00

How impactful are CGI-influencers on a brand’s authenticity?

Computer-Generated Imagery (CGI) or as some may know, Artificial Influencers, are the latest type of social media stars who completely shifted our idea from ‘standard’ social influencers. Rising in popularity, CGI-influencers have already grabbed the attention of huge fashion and beauty brands, who use these animations as the prominent character in their campaigns. Take Christian [...]

How impactful are CGI-influencers on a brand’s authenticity? 2018-11-14T16:41:53+00:00

The History of Rolls-Royce

The history of this brand is the story of a surprisingly successful union of two businessmen, Charles Rolls and Henry Royce. One of them was a rich aristocrat, and the other grew up in poverty and spent only one year studying at school, but together they created a car that became an absolute symbol of [...]

The History of Rolls-Royce 2018-11-14T15:42:32+00:00

Male beauty: from South Korea to the rest of the world

Makeup for man was considered taboo and would lead to questioning someones masculinity, but South Korea is leading to a shift of this mindset. Their ideas about male beauty are changing the attitudes and influencing the world. The conventions of makeup are beginning to break down and a new vision of masculinity is rising. Today [...]

Male beauty: from South Korea to the rest of the world 2018-11-14T13:59:58+00:00

Second hand Luxury

When we think of Luxury, we think of high-end brands that offer us the most exclusive products and experiences. It is a dreamy world, which is not that easily accessible. Until a few years ago when second hand Luxury started to enter the Luxury world. Nowadays this kind of business is growing so fast it [...]

Second hand Luxury 2018-11-14T15:17:20+00:00

Pop-up Luxury

Many Luxury houses are opening pop-up stores with a full experience. A physical store is a very important part of the success of Luxury houses. A pop-up store is a perfect place to test products or to show the story of the brand, showing new products or collaborations. It is a good chance to reach [...]

Pop-up Luxury 2018-11-14T19:12:55+00:00

Luxury and Inclusivity

What do we expect from luxury brands but being pioneers in their domain ? Nowadays, this includes playing a role in social progress. Inclusivity is the keyword. With the current state of our society, from both a cultural and political perspective (which some even say are intertwined), inclusivity and diversity are consistently hot topics in [...]

Luxury and Inclusivity 2018-11-14T23:17:43+00:00

Fashion luxury brands are going green

IPCC (Intergovernmental Panel on Climate Change) blows the whistle again on the emergency of engaging new transitions to avoid global warming. The message started to arrive in the luxury industry as we can see the creation in 2017 of the first Green Carpet Fashion Awards. In September 2018, at the Teatro alla Scala in Milan, [...]

Fashion luxury brands are going green 2018-11-14T22:26:20+00:00

The E in experience

According to Forbes, e-retail represents the 27 percent of the total commercial base in the world, so that means that more and more customers of physical stores are becoming digital customers as Internet access expands and accelerates. Luxury retail must pay special attention to their digital business, as they must provide an online shopping experience [...]

The E in experience 2018-11-14T15:19:21+00:00

Fashion and cultural appropriation

“Good artists borrow, great artists steal.” Appropriation of appreciation? These are some questions that come to mind when looking at cultural appropriation in fashion. Are fashion brands and celebrities simply stealing from other cultures or are they taking design inspiration? And when do they cross the line? Firstly let’s take a look at cultural appropriation. [...]

Fashion and cultural appropriation 2018-11-14T17:26:19+00:00

5 times baby gear brand collaborated with high-end brands

A pram is an investment and by far one of the most expensive things parent-to-be will buy for their new-born. The pram must be good and safe, but doesn’t the eye want some candy too? Here you’ll find 5x collaborations between big brands and baby gear. Silver Cross x Aston Martin With only 600 units [...]

5 times baby gear brand collaborated with high-end brands 2018-11-14T16:24:28+00:00