Maisons de Luxe

Louis Vuitton: The Art of Top Luxury

Nowdays profit is king, the higher the margins the greater the executive bonuses. Short-term results seem to polarize between the good and the bad. Yet Louis Vuitton stands out for the long-term vision implemented in its own development.  The brand can dare to match a French uber-chic avant-garde designer and an American DJ turned trendsetter. Diversity is a reality [...]

Louis Vuitton: The Art of Top Luxury 2018-11-14T16:19:11+00:00

How street culture influences luxury brands ?

For long, luxe and street culture have been walking their own pasts. Born in the 70’s in the suburbs of big American cities, street culture are with no doubt the biggest art revolution since Marcel Duchamp. What start with graffiti on the wall of Philadelphia building in the 60’s is now the driving sales force [...]

How street culture influences luxury brands ? 2018-11-15T01:19:29+00:00

Luxury sector against counterfeiting

  Counterfeiting has a considerable economic impact because it represents 5 to 10% of world trade. The luxury sector is the priority target of counterfeiters. They find, thanks to the explosion of online commerce a distribution channel of their goods with certain advantages including a limited risk, the possibility of reaching a global market, reduced [...]

Luxury sector against counterfeiting 2018-11-14T14:41:22+00:00

Luxury and veganism

Let's start by defining what is Veganism: it's the fact to refuse consuming products coming from animal exploitation. It exists in food&beverage, fashion, home decoration etc. As you may know, Veganism took an important place in the world in general but especially in luxury. Thanks to organisms like PETA, people are now aware of the [...]

Luxury and veganism 2018-11-15T01:18:59+00:00

Sport and Rolex, a marketing love story

Firstly it will not sounds like a good idea to put in danger your 3000€ watch by doing some exercice with. But when you take it from the other side, how life-proof is a watch that could cross oceans, go on the moon, hold a whole match against Federer or still not be delay after [...]

Sport and Rolex, a marketing love story 2018-11-15T01:16:07+00:00

Will Lanvin rise from the ashes?

Even though the luxury house had a kind of revival in 2017, its turnovers and activity are decreasing since 2016. Lanvin’s people will not comment on what is happening but they still confirmed a found injection by its most important shareholder at the beginning of the year 2018. What happened? Albert Elbaz, Lanvin’s former artistic [...]

Will Lanvin rise from the ashes? 2017-12-16T00:34:41+00:00

Art and luxury: the inseparable twins

Is art luxury, or the other way around? It depends on the point of view. In the luxury world, both are compatible and even inseparable sometimes, whether it is by the high quality of the products or by limited edition design that was chosen. For instance, Hermes' know-how and quality could be considered as art. [...]

Art and luxury: the inseparable twins 2017-12-15T23:05:13+00:00

The importance of having a clear message: the Chanel case

Whether you are an established luxury brand, a small niche one or you are thinking of building your own brand, there is one thing you must put a lot of attention into: the brand narrative. Studying brand management you will lear that a brand narrative can be authentic or altered to different degrees but what [...]

The importance of having a clear message: the Chanel case 2017-12-16T00:21:13+00:00

The Blue Box Café in New York by Tiffany & Co.

56 years after the premiere of the movie Breakfast with Diamonds, in which every time we think of it comes to mind the image of Holly (Audrey Hepburn) breakfast in front of Tiffany & Co. this luxury house pays homage with the opening of a local, The Blue Box Café, on Fifth Avenue in New [...]

The Blue Box Café in New York by Tiffany & Co. 2017-12-15T13:11:04+00:00

Alaïa: a legacy

Last autumn the entire fashion world mourned the death of unconventional fashion designer Azzedine Alaïa. France lost an icon and many supermodels, designers and editors a dear friend. His great influence on fashion as a couturier as well as a person is undeniable. Here is what we learned from Mr. Alaïa. Follow your own conventions [...]

Alaïa: a legacy 2017-12-15T19:53:42+00:00

China influencers and the social media crackdown

  For several years now, as social media platforms such as WeChat and Weibo have increased in popularity in China, a space for bloggers and writers has emerged and gained importance among the Chinese consumers. A report, according by the online retail giant Alibaba’s Taobao, chinese superstar Fan Bingbing has generated $74 million USD in [...]

China influencers and the social media crackdown 2017-12-19T12:51:00+00:00

Branding in Luxury is Much More Important Than You Thought

© www. pinterest.com You have your best friend’s birthday coming up in a week, and you really want to buy her a nice gift. The first thing you think of is the brand, not the product. If that’s not the case, you would think of all of the things she likes, however, in that certain [...]

Branding in Luxury is Much More Important Than You Thought 2017-12-17T14:58:26+00:00

Les 5 montres les plus chères du monde

Voici un classement des montres et pièces d’horlogerie les plus chères du monde. Ce classement offre une vue d’ensemble de différents modèles de plusieurs marques. 5. La montre Billionaire de Jacob & Co, une montre en or blanc avec ponts squelettes à 260 carats de diamants de taille émeraude et tourbillon. Prix: 18,8 millions $ [...]

Les 5 montres les plus chères du monde 2017-12-14T20:25:47+00:00

Family as luxury core value

What do luxury and family have in common? Timelessness, heritage and value transmission. No surprise that family is part of the luxury world. The biggest luxury houses are a lot about heritage: by their name, by their craftsmanship, by their know-how, or even by their style. It is all about identity and core spirit of [...]

Family as luxury core value 2017-12-15T23:01:29+00:00

Le retour de la parfumerie de niche

Il est difficile de passer à côte de ce retour en force des parfumeurs de niche en se promenant dans un grand magasin. Le Labo, Penhaligon’s, ou encore Francis Kurkdjian ; tous désormais côtoient les plus grands noms ; mais s’agît-il d’une nouvelle concurrence ou d’une opportunité ? Deux facteurs peuvent expliquer la croissance de ce marché : d’abord, [...]

Le retour de la parfumerie de niche 2017-12-14T23:21:52+00:00

Luxury and second-hand: are they compatible?

If you are a fashion addict, and your bank account becomes to get tired of it, you may have already looked for another way to live your passion without financially dying. Maybe have you noticed that a lot of websites offer you the possibility to acquire luxury goods at a lower price? How is it [...]

Luxury and second-hand: are they compatible? 2017-12-16T00:11:36+00:00

Architecture and Art

Louis Vuitton store at Place VendômeLouisVuitton.com More than ever, Paris is honing the interior design of its boutiques, focusing on the services of renowned architects. Who, here more than in any other fashion capital, must adjust their grandeur folly to a highly ranked environment. For some seasons, luxury shops have been developed by [...]

Architecture and Art 2017-12-14T14:33:45+00:00

Luxury and art: a short guide for a long history

Is fashion an art? It is something that could be argued about. Coco Chanel did not think it was but Yves Saint Laurent definitely did, to the point he worked hard to transfer paintings onto his creations. What is sure is that luxury is a form of art. The time, dedication and skills required can [...]

Luxury and art: a short guide for a long history 2017-12-16T00:13:55+00:00

Le luxe face à la maigreur sur les podiums

Prise de conscience et belle initiative dans le Monde du Luxe ! A la veille de l’ouverture de la Fashion Week de New York 2017, deux grands groupes du Luxe LVMH et KERING se sont engagés à ne plus faire défiler des mannequins trop maigres. Cette démarche, inscrite dans une charte portant sur « les relations [...]

Le luxe face à la maigreur sur les podiums 2017-12-15T00:09:05+00:00

Fashion world transformation during the S.XX.

  Until the 60's, the world of fashion in general was reserved for white models. But in this decade that changed. There were two women who completely revolutionized the world of fashion and its appearance on the covers of some of the most important magazines in the world was a before and after to understand [...]

Fashion world transformation during the S.XX. 2017-12-15T13:02:38+00:00

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ?

Aujourd’hui, les grandes Maisons de luxe se battent pour remporter le prix du défilé le plus grandiose. Mais cette victoire enclenche t-elle nécessairement une augmentation des ventes ? Dans quelle mesure le défilé a-t-il un impact sur la saison à venir? Alexandre De Betak, à la tête de Bureau Betak a dit « La mode ne [...]

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ? 2017-12-19T12:55:53+00:00

LVMH defeats luxury sector meltdown

The merger company Moët Hennessy Louis Vuitton SE, better known as LVMH, is a European multinational luxury goods conglomerate native of France and headquartered in Paris that was formed in 1987. Basically, It controls around 60 subsidiaries that each manage a small number of high-end brands such as Dior, Kenzo, Berluti, Louis Vuitton, Givenchy, Fendi etc.   [...]

LVMH defeats luxury sector meltdown 2017-12-22T21:52:50+00:00

Would You Collaborate with These Brands?

Gucci Every item up for customization, every fabric to choose from, and even the placement of every insect and animal in the menagerie of available patches has been signed off on by the man who made all of it cool in the first place. “I tried to give them something slightly different, to allow them [...]

Would You Collaborate with These Brands? 2017-12-17T15:08:13+00:00

Le Spa Le Bristol by La Prairie

Un moment de détente Ouvert sur un jardin intérieur, le Spa Le Bristol by La Prairie vous ouvre ses portes pour vous plonger dans une atmosphère douce où le temps promet de s’arrêter. Le Spa du Bristol propose de nombreuses formules et soins qui sauront combler tout le monde. A noter leur spécialité russe prodiguée [...]

Le Spa Le Bristol by La Prairie 2017-12-14T20:47:35+00:00

Gucci, adapts to new generations creating emotions

  Products are important but also the experience of the purchase.   The new generations seek a shopping experience in which the product is only the beginning. The Z generation has completely changed their consumption habits and their lifestyle, which is why this has forced brands to change their strategies, brands must focus their products [...]

Gucci, adapts to new generations creating emotions 2017-12-15T13:01:14+00:00

Pierre-François-Pascal Guerlain dans « Le roman des Guerlain» – Coup d’œil sur le livre d’Elizabeth de Feydeau

Dans son livre « Le roman des Guerlain » Elizabeth de Feydeau, historienne experte en parfums, invite les lecteurs à découvrir l’histoire de la famille Guerlain et de leur réussite familiale. De la détermination du fondateur, Pierre-François-Pascal, aux parfums les plus iconiques, en passant par les temps de guerre et la révolution industrielle : retour l’histoire du fondateur [...]

Pierre-François-Pascal Guerlain dans « Le roman des Guerlain» – Coup d’œil sur le livre d’Elizabeth de Feydeau 2017-12-14T23:43:14+00:00

Future for luxury brands

New technologyquora.com In a world of abundance, where material possessions are no longer a measure of success, and the tech-fuelled pressures of work and life, give us few moments to be ourselves, the concept of luxury has changed. Luxury is more a state of mind, more an emotional than physical concept, more an [...]

Future for luxury brands 2017-12-14T14:15:00+00:00

Your Classic Dream Car is Only $100 Away

There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]

Your Classic Dream Car is Only $100 Away 2017-12-17T15:06:40+00:00

THE MAGIC COLLECTION OF CHRISTIAN LOUBOUTIN AND THE INDIAN DESIGNER SABYASACHI

The famous french designer Christian Louboutin has collaborated with the indian modiste Sabyasachi to create an exclusive, ultra-limited edition capsule collection for women and men. ©Bekiamoda It is a shoes collection although there are also some accessories such as a bag and a clutch.For men predominates the moccasin that evokes traditional Indian wedding [...]

THE MAGIC COLLECTION OF CHRISTIAN LOUBOUTIN AND THE INDIAN DESIGNER SABYASACHI 2017-12-16T03:14:48+00:00

Guerlain et le développement durable

Guerlain publie récemment son nouveau Rapport Développement Durable. L’occasion de revenir sur une décennie de réalisations, innovations et ambitions d’une Maison qui a placé très tôt la responsabilité d’entreprise au coeur de sa stratégie. En effet, dès 2007, Guerlain inscrit le développement durable dans sa stratégie d’entreprise et depuis 10 ans, six enjeux sont pris [...]

Guerlain et le développement durable 2017-12-14T20:48:31+00:00

Luxury loves connected watches

Digital and connected devices are part of our daily life. Most of the time, when we think about luxury, we think about quality, exclusivity, but mostly timelessness and craftsmanship. These are its core values. However, technology is very much used nowadays to improve luxury experiences. Isn’t it contradictory? Technology is everything but timeless, and is [...]

Luxury loves connected watches 2017-12-15T22:58:38+00:00

Les Journées Particulières LVMH

Les 12, 13 & 14 Octobre 2018 LES JOURNÉES PARTICULIÈRES  LVMH Créées par Antoine Arnault (Directeur général de Berluti, président de Loro Piana, fils de Bernard Arnault, propriétaire de LVMH) en 2011 dans le but de partager avec le public le la transparence du groupe et la diversité des métiers. Cet évènement unique au monde [...]

Les Journées Particulières LVMH 2017-12-16T10:11:00+00:00

Le Sur-mesure & le luxe

Les Maisons de Luxe doivent répondre aux désirs des client de personnaliser au plus près ses produits. Les grandes maisons de luxe dans les secteurs de la Haute couture, la Maroquinerie, la Joaillerie, l’Horlogerie pour répondre à cette demande incontournable, développent leurs collections de sur-mesure. Parmi les principales marques nous retrouvons notamment Louis Vuitton, Hermès, [...]

Le Sur-mesure & le luxe 2017-12-15T00:01:48+00:00