Luxury Brands

Branding in Luxury is Much More Important Than You Thought

© www. You have your best friend’s birthday coming up in a week, and you really want to buy her a nice gift. The first thing you think of is the brand, not the product. If that’s not the case, you would think of all of the things she likes, however, in that certain [...]

Branding in Luxury is Much More Important Than You Thought 2017-12-17T14:58:26+00:00

Real Madrid & Audi

Audi is one of the Volkswagen Group's luxury brands. When it comes to interacting with its consumers, Audi takes a drastically different approach than its competitors. It’s actually known for sponsoring it’s very latest range of wheels to the Spanish Giants - Real Madrid  - every year up to the present since 2002. At an [...]

Real Madrid & Audi 2017-12-22T21:47:58+00:00

Why Millennials are the Future of The Luxury Industry

By 2025, studies project that Millennials will account for 45% of the global personal luxury goods market. The Millennials’ decisions are based on impulsive decisions. They always want to make sure that they are following the latest trends and their mindset is self-directed. Thus they are more likely to buy for themselves than to impress others. Moreover, [...]

Why Millennials are the Future of The Luxury Industry 2017-12-17T15:01:26+00:00

LVMH defeats luxury sector meltdown

The merger company Moët Hennessy Louis Vuitton SE, better known as LVMH, is a European multinational luxury goods conglomerate native of France and headquartered in Paris that was formed in 1987. Basically, It controls around 60 subsidiaries that each manage a small number of high-end brands such as Dior, Kenzo, Berluti, Louis Vuitton, Givenchy, Fendi etc.   [...]

LVMH defeats luxury sector meltdown 2017-12-22T21:52:50+00:00

Would You Collaborate with These Brands?

Gucci Every item up for customization, every fabric to choose from, and even the placement of every insect and animal in the menagerie of available patches has been signed off on by the man who made all of it cool in the first place. “I tried to give them something slightly different, to allow them [...]

Would You Collaborate with These Brands? 2017-12-17T15:08:13+00:00

Your Classic Dream Car is Only $100 Away

There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]

Your Classic Dream Car is Only $100 Away 2017-12-17T15:06:40+00:00

Being Rich Isn’t Related to Why You Can Access Luxury Goods

Whether one is financially comfortable or not, one will often buy luxury goods to reward themselves, to show off or to gain acceptance. All of which are connected to the emotional weight that we give to expensive products.   One of the reasons is highly related to self-esteem. Imagine yourself on good day, where your [...]

Being Rich Isn’t Related to Why You Can Access Luxury Goods 2017-12-17T14:56:13+00:00

Luxury & Sustainability

Luxury brands have been facing legal and ethical obligations to change the way they execute their strategies in a more sustainable manner.  The legal landscape globally is changing as well. Organizations in the UK have required companies to be more transparent and publish annual statements concerning animal cruelty and human trafficking. Other than that, climate [...]

Luxury & Sustainability 2017-12-22T21:57:33+00:00

Adieu Colette

colette ne peut exister sans Colette Le 20 décembre 2017 colette a fermé ses portes, après vingt ans de succès. Le premier concept store Parisien était un point de rencontre incontournable pour toute génération et nationalité confondue, colette était le lieu en vogue de la capitale, celui dont tout le monde parlait, celui qui faisait [...]

Adieu Colette 2017-12-16T09:21:46+00:00

Instagram, un outil indispensable.

Pourquoi les maisons de luxe sont si attirées par instagram ? Instagram est un réseau de créativité et d’expérience, c’est aussi une véritable référence en matière d’inspiration visuelle. Les marques y transmettent leurs valeurs, le savoir faire et mettent avant leurs produits. Les marques de luxe font partie des marques les plus influentes sur instagram [...]

Instagram, un outil indispensable. 2017-12-18T00:25:09+00:00

Tech Trends in Fashion and Luxury Retail

Designing for the voice interface Studies predict that by 2020, half of all web searches will use voice or image search rather than text. It is more efficient and often more convenient than typing, and creating a new paradigm for human-computer interaction. Voice interface is all about frictionless experiences, that is, attaining information to purchase [...]

Tech Trends in Fashion and Luxury Retail 2017-12-17T15:04:15+00:00

Why Beauty Influencers are Important in Luxury

Success can be measured in earned media value. If a social influencer mentions the brand’s name in an Instagram post or story, they are amplifying your brand communication. This directly increases and even multiplies the brand’s visibility. Influencers build good networks due to their contacts engagement in conversations or discussions on the various subjects that [...]

Why Beauty Influencers are Important in Luxury 2017-12-17T15:02:59+00:00

Women, Sexualization, and Ads

Advertisements have been shown on our Television screens for decades. When you’re home watching the news or a specific program, an advertisement is bound to pop up during the commercial break. You’re most likely at that moment to mute the volume or switch the channel. But when it comes to an advertisement for a famous [...]

Women, Sexualization, and Ads 2017-12-22T22:00:50+00:00

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About

Apple x Hermes Apple defines its Hermes-branded watch as “the culmination of a partnership based on parallel thinking, singular vision and mutual regard.” That boils down nicely to a partnership of two highly esteemed brands. Apple was always known for its aesthetics designs, however, with their brand collaboration with Hermes’s handmade leather straps, Apple's watches [...]

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About 2017-12-17T15:05:50+00:00