Lifestyle

Luxury and Z Generation

The challenge facing brands and Luxury Homes at a time when retail is still Rainier is that of generating envy and commitment on the part of Generation Z. A major mission, as necessary as it is rich in challenges. Regarding the authenticity Ultra-solicited, volatile, Digital Natives - GenZ in particular - would place sincerity as [...]

Luxury and Z Generation 2018-11-14T14:53:26+00:00

How street culture influences luxury brands ?

For long, luxe and street culture have been walking their own pasts. Born in the 70’s in the suburbs of big American cities, street culture are with no doubt the biggest art revolution since Marcel Duchamp. What start with graffiti on the wall of Philadelphia building in the 60’s is now the driving sales force [...]

How street culture influences luxury brands ? 2018-11-15T01:19:29+00:00

Luxury and veganism

Let's start by defining what is Veganism: it's the fact to refuse consuming products coming from animal exploitation. It exists in food&beverage, fashion, home decoration etc. As you may know, Veganism took an important place in the world in general but especially in luxury. Thanks to organisms like PETA, people are now aware of the [...]

Luxury and veganism 2018-11-15T01:18:59+00:00

Sport and Rolex, a marketing love story

Firstly it will not sounds like a good idea to put in danger your 3000€ watch by doing some exercice with. But when you take it from the other side, how life-proof is a watch that could cross oceans, go on the moon, hold a whole match against Federer or still not be delay after [...]

Sport and Rolex, a marketing love story 2018-11-15T01:16:07+00:00

Chinese customer and experience in luxury

Generation Z customers in China are looking for more than just purchases on their shopping trips, says LVMH.   Chinese clients are undergoing a shift to valuing experiences along with product ownership, according to Ravi Thakran, LVMH’s group chairman for south and southeast Asia, Australia and the Middle East.   Chinese people aren’t just interested [...]

Chinese customer and experience in luxury 2018-11-19T16:22:02+00:00

Aston Martin’s leap towards sustainability

An electric car is an automobile that uses electric motors or solar electric panels instead of using gasoline (non-renewable energy). In the 19th and 20th century, they were popular. However, advancements in starter engines and cars, that could use cheap gasoline, took over the market and undercut it as a practical vehicle. The world was [...]

Aston Martin’s leap towards sustainability 2017-12-22T21:39:23+00:00

Les 3 salles de musculation les plus luxueuses de New York

Pour beaucoup d’entre nous, le mois de janvier est synonyme de renouveau, et de bonnes résolutions pour l’année qui débute. Ainsi, cette période de l’année semble propice à l’exercice physique et à la remise en forme, au nouveau départ d’un esprit sain dans un corps sain. American Copper est constitué de deux tours, connectées entre [...]

Les 3 salles de musculation les plus luxueuses de New York 2017-12-14T20:24:15+00:00

Maison Sarah Lavoine

  Maison Sarah Lavoine L’architecte d’intérieur parisienne qui a transformé notre intérieur. Héritière d’une famille princière Polonaise, Sarah Lavoine est une véritable artiste. Après avoir étudié le théâtre, la philosophie et la communication elle décide de se lancer toute seule dans une carrière d’architecte intérieur. En 2002, elle lance alors son entreprise et connaît immédiatement le succès, ce [...]

Maison Sarah Lavoine 2018-01-06T17:30:33+00:00

Le Ritz-Carlton largue les amarres

La chaine Hôtelière Ritz-Carlton, filiale du Groupe Marriott International se lance dans le développent d’une nouvelle activité La croisière Yacht Ultra Luxe sous la marque « La collection Yacht Ritz-Carlton ». Trois somptueux bateaux sont prévus, leur design moderne et leur taille moyenne leur permettra d’accéder à de petits ports non accessibles aux grands navires et à [...]

Le Ritz-Carlton largue les amarres 2017-12-15T00:28:36+00:00

JAGUAR LAND ROVER New Digital Strategy

Realizing that the dominant part of the present auto customers begin their auto seek on the web, Land Rover needed to achieve these customers on every one of their gadgets at each point in the obtaining channel. To do as such, it utilized cross-channel promoting to draw in shoppers at scale, running a landing page [...]

JAGUAR LAND ROVER New Digital Strategy 2017-12-15T03:29:43+00:00

Alaïa: a legacy

Last autumn the entire fashion world mourned the death of unconventional fashion designer Azzedine Alaïa. France lost an icon and many supermodels, designers and editors a dear friend. His great influence on fashion as a couturier as well as a person is undeniable. Here is what we learned from Mr. Alaïa. Follow your own conventions [...]

Alaïa: a legacy 2017-12-15T19:53:42+00:00

China influencers and the social media crackdown

  For several years now, as social media platforms such as WeChat and Weibo have increased in popularity in China, a space for bloggers and writers has emerged and gained importance among the Chinese consumers. A report, according by the online retail giant Alibaba’s Taobao, chinese superstar Fan Bingbing has generated $74 million USD in [...]

China influencers and the social media crackdown 2017-12-19T12:51:00+00:00

Real Madrid & Audi

Audi is one of the Volkswagen Group's luxury brands. When it comes to interacting with its consumers, Audi takes a drastically different approach than its competitors. It’s actually known for sponsoring it’s very latest range of wheels to the Spanish Giants - Real Madrid  - every year up to the present since 2002. At an [...]

Real Madrid & Audi 2017-12-22T21:47:58+00:00

Documentaires Mode

Les documentaires mode à voir absolument ! Iris d'Albert Maysles (2015): Une des figures les plus originales et les plus inspirantes de la mode. Entre muse  et business woman, elle frappe par son style plein d'humour et son intelligence. Ce documentaire la suit dans ses diverses activités, elle se rappelle lorsqu'elle était plus jeune, quand une femme dans la [...]

Documentaires Mode 2017-12-17T09:59:47+00:00

Quand les marques de luxe s’investissent dans leur patrimoine

Fontaine de Trevi, Rome ©2Luxury2 Fendi,Tod’s, Bulgari, autant de marques qui font référence à la haute couture italienne. Mais en plus d’être des icônes dans le monde de la mode et une fierté pour leur pays, leur rôle ne s’arrête pas là. En effet, en Italie, les fonds manquants pour entretenir et restaurer [...]

Quand les marques de luxe s’investissent dans leur patrimoine 2017-12-14T23:28:37+00:00

Pablo Escobar’s mansion renovated into a luxury hotel

An American art dealer, Leo Malca, has renovated an old villa owned by Pablo Escobar, into a luxury boutique-hotel “Casa Malca”. Located in the Mexican beach resort of Tulum, the splendid hotel featuring 36 suites and rooms, offers an incredible decoration and a splendid landscape. It opened with nine bedrooms in 2015, but Malca is [...]

Pablo Escobar’s mansion renovated into a luxury hotel 2017-12-15T00:13:25+00:00

RETURN OF CHECKS FOR BURBERRY

U.K. design organization Burberry Group Plc is wagering on development in its littler satchel business and playing up its trademark check as new Chief Executive Officer Marco Gobbetti looks to join the extravagance business' turnaround. At its initially significant runway appear since Gobbetti assumed control in July, the trenchcoat creator flaunted reversible tote packs decked [...]

RETURN OF CHECKS FOR BURBERRY 2017-12-15T03:11:40+00:00

LIFE : LVMH new sustainable plan

As a worldwide luxury group leader, focusing on a long-term vision of their activites, LVMH has a duty of examplarity regarding the sustainable development. That’s why LVMH created since 1992 an environment executive committee. The aim was to follow each House and develop a collective engagement with its.               [...]

LIFE : LVMH new sustainable plan 2017-12-19T12:53:11+00:00

Why Millennials are the Future of The Luxury Industry

By 2025, studies project that Millennials will account for 45% of the global personal luxury goods market. The Millennials’ decisions are based on impulsive decisions. They always want to make sure that they are following the latest trends and their mindset is self-directed. Thus they are more likely to buy for themselves than to impress others. Moreover, [...]

Why Millennials are the Future of The Luxury Industry 2017-12-17T15:01:26+00:00

THE EXCLUSIVE BICYCLE MADE WITH BARREL WOOD

“A Unique bicycle,a unique collaboration born of passion for innovation and expression through hardwood” ©bikerumor Renovo Hardwood Bicycles has collaborated with the whiskey brand Glenmorangie to make the first bike made with barrel wood. Renovo is a company, based in Portland, and specialized in the design and development of wooden bicycles. For its [...]

THE EXCLUSIVE BICYCLE MADE WITH BARREL WOOD 2017-12-16T01:44:32+00:00

Luxury and second-hand: are they compatible?

If you are a fashion addict, and your bank account becomes to get tired of it, you may have already looked for another way to live your passion without financially dying. Maybe have you noticed that a lot of websites offer you the possibility to acquire luxury goods at a lower price? How is it [...]

Luxury and second-hand: are they compatible? 2017-12-16T00:11:36+00:00

Luxury and art: a short guide for a long history

Is fashion an art? It is something that could be argued about. Coco Chanel did not think it was but Yves Saint Laurent definitely did, to the point he worked hard to transfer paintings onto his creations. What is sure is that luxury is a form of art. The time, dedication and skills required can [...]

Luxury and art: a short guide for a long history 2017-12-16T00:13:55+00:00

Paris & Le Luxe

PARIS EST ELLE TOUJOURS LA CAPITALE DU LUXE ? Le secteur du luxe en France occupe indéniablement une place de choix dans l’économie mondiale. Divisé en 4 secteurs d’activités à savoir La mode, la beauté, l’hôtellerie et l’automobile. Le marché du luxe est plus que dynamique (249 milliards d’euros en 2016, 165 000 personnes employées, 330 [...]

Paris & Le Luxe 2017-12-16T10:47:55+00:00

Les objets intelligents au service de la cosmétique

Les avancées technologiques se sont multipliées au cours de ces dernières années et n’épargnent aucun secteur, pas même celui de la cosmétique. Quelles sont alors les dernières innovations qui révolutionneront bientôt nos routines beauté ?  Des patchs détecteurs d’UV La Roche Posay a récemment collaboré avec MC10 pour mettre au point des patchs capables de [...]

Les objets intelligents au service de la cosmétique 2017-12-15T00:24:20+00:00

Intelligence artificielle et marques de luxe

Quelles perspectives d’avenir pour les marques de luxe ? L’intelligence artificiel progresse à grand pas, et les marques de luxe essayent de comprendre comment utiliser cet outils à bon escient. Améliorer l’expérience client, prédire les ventes, assister les équipes de ventes… Tant de possibilité pourtant encore peu exploité. L’agence digital parisienne «  Wearing » permet aux e-commerçant de [...]

Intelligence artificielle et marques de luxe 2017-12-18T01:22:41+00:00

TAG HEUER Uses Bollywood To Increase Sales In INDIA

TAG HEUER is a Swiss brand watch and maintains a watchmaking workshop in Cornol, Switzerland. Label Heuer, possessed by French extravagance combination LVMH, at present one of the best three in the Swiss watches classification as far as income and review an incentive in the nation. It was launched in India in the year 2003 [...]

TAG HEUER Uses Bollywood To Increase Sales In INDIA 2017-12-14T00:08:40+00:00

The force of high-end vintage

Over the last few years they have been popping up in every fashion-conscious city: high-end vintage boutiques. Bargain shoppers as well as the fashion in-crowd have been finding their way to 1970’s Saint Laurent and unique Louis Vuitton bags. Of course everyone loves a good deal, but why exactly are second-hand luxury items so popular? [...]

The force of high-end vintage 2017-12-15T19:45:37+00:00

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ?

Aujourd’hui, les grandes Maisons de luxe se battent pour remporter le prix du défilé le plus grandiose. Mais cette victoire enclenche t-elle nécessairement une augmentation des ventes ? Dans quelle mesure le défilé a-t-il un impact sur la saison à venir? Alexandre De Betak, à la tête de Bureau Betak a dit « La mode ne [...]

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ? 2017-12-19T12:55:53+00:00

SPANISH BRIDAL DESIGNERS THAT ALL THE PEOPLE SHOULD KNOW

There are some bridal firms famous around the world as Pronovias or Rosa Clará, but there are other Spanish designers not so known that stand out for their elegance, glamor and romanticism ©Navascués Navascués Navascués is one of the best handcrafted ateliers for bridal dresses in Madrid.It´s characterized for its natural,fresh and romantic style. [...]

SPANISH BRIDAL DESIGNERS THAT ALL THE PEOPLE SHOULD KNOW 2017-12-15T22:24:49+00:00

Le Spa Le Bristol by La Prairie

Un moment de détente Ouvert sur un jardin intérieur, le Spa Le Bristol by La Prairie vous ouvre ses portes pour vous plonger dans une atmosphère douce où le temps promet de s’arrêter. Le Spa du Bristol propose de nombreuses formules et soins qui sauront combler tout le monde. A noter leur spécialité russe prodiguée [...]

Le Spa Le Bristol by La Prairie 2017-12-14T20:47:35+00:00

THE AWESOME IPHONE 8 AND IPHONE X MADE OF GOLD

Available in 24k Gold,Rose Gold,Platinum and Diamond edition.This is the supreme luxury in the smartphone`s world ©Codigounico If you thought that Iphone 8 and Iphone X were the top of the smartphones  you were wrong because the iPhone made of gold exists. A London company has been the creator of these exclusive phones [...]

THE AWESOME IPHONE 8 AND IPHONE X MADE OF GOLD 2017-12-16T00:22:01+00:00