Lifestyle

Millennials’ millions

Millennials are hot in luxury marketing. Every future-conscious brand is ready to focus on this new generation. They are a fast-growing and influential segment which already accounts for more than 17tn dollars of the global private wealth. Now it might be true that millennials are the future of luxury, but why exactly? We have summed [...]

Millennials’ millions 2017-12-15T19:21:45+00:00

Your Classic Dream Car is Only $100 Away

There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]

Your Classic Dream Car is Only $100 Away 2017-12-17T15:06:40+00:00

Les Journées Particulières LVMH

Les 12, 13 & 14 Octobre 2018 LES JOURNÉES PARTICULIÈRES  LVMH Créées par Antoine Arnault (Directeur général de Berluti, président de Loro Piana, fils de Bernard Arnault, propriétaire de LVMH) en 2011 dans le but de partager avec le public le la transparence du groupe et la diversité des métiers. Cet évènement unique au monde [...]

Les Journées Particulières LVMH 2017-12-16T10:11:00+00:00

Une libération singulière dans les campagnes de communication

Les marques de luxe incitent de plus en plus à la libération des obligations et des codes établis par la société. Elles souhaitent interpeller grâce à des publicités qui sortent de l’ordinaire et qui mettent en avant l’affirmation de soi. La marque Kenzo a par exemple souhaité montrer un changement radical  pour la sortie de [...]

Une libération singulière dans les campagnes de communication 2017-12-14T23:17:02+00:00

Millennials seek their opportunity to become influencers

 Generation Z  lifestyle is based on the addictive abuse of social networks as a public showcase. Due to the current influence of many people on social networks, brands have modernized and have abandoned traditional formats to influence this new market. What draws people's attention is the ideal of perfect life that is shown in many [...]

Millennials seek their opportunity to become influencers 2017-12-15T12:12:31+00:00

BMW Design & Technology

Innovation BMW Efficient Dynamics innovation, TwinPower Turbo diesel motors gives class-driving mileage and amazingly low discharges. BMW diesel motors are made principally from lightweight aluminum. BMW BluePerformance innovation decreases NOx discharges created by our diesel motors to a flat out least. And furthermore incorporate a Selective Catalytic Reduction (SCR) cleaning framework, which utilizes a scentless [...]

BMW Design & Technology 2017-12-14T02:14:06+00:00

How Nespressoo became a luxury brand

Georges ClonneyEconomie matin Launched in 1986, Nespresso is the worldwide pioneer and market leader in high-quality portioned coffee offering innovative coffee machines and flavours of capsules. Nespresso has adopted a differentiation strategy through an image of exclusivity, based on high-quality products, an extensive customer service, and premium pricing. A key driver of Nespresso’s [...]

How Nespressoo became a luxury brand 2017-12-14T14:05:38+00:00

FROM PINK TO PUNK.HOW IS THE BALMAIN COLLECTION FOR VICTORIA´S SECRET?

The creative director of Balmain, Olivier Rousteing, was faithful to his rock-glam,risky, sexy and daring style. The fashion world was revolutionized when they announced the news of this collaboration, and if every year we look forward with impatience the iconic Victoria´s Secret show this year we have still expected much more and has undoubtedly exceeded [...]

FROM PINK TO PUNK.HOW IS THE BALMAIN COLLECTION FOR VICTORIA´S SECRET? 2017-12-15T21:43:38+00:00

Luxe et minimalisme

On connaissait le minimalisme dans la mode, il a fait son apparition dans les années 1990 avec Jil Sander et Helmut Lang pour ne citer qu’eux. Qu’en est il du minimalisme dans le luxe en général ? Y’a t - il un luxe minimaliste ? On peut parler de minimalisme quand il s’agit d’une manière de [...]

Luxe et minimalisme 2017-12-19T13:00:15+00:00

THE MOST CHIC LAUNDROMAT BY HERMÈS

And if someone told you that going to the laundry could be one of the coolest and most original plans? Only Hermes would be able to convert a laundry in something luxurious where everyone would like to go. With the name of Hermèsmatic the house has designed,totally based on its identity, a very chic laundry [...]

THE MOST CHIC LAUNDROMAT BY HERMÈS 2017-12-15T13:14:09+00:00

Luxury & Sustainability

Luxury brands have been facing legal and ethical obligations to change the way they execute their strategies in a more sustainable manner.  The legal landscape globally is changing as well. Organizations in the UK have required companies to be more transparent and publish annual statements concerning animal cruelty and human trafficking. Other than that, climate [...]

Luxury & Sustainability 2017-12-22T21:57:33+00:00

Nose, la distribution de la parfumerie alternative

Explorateur de parfums et de produits de beauté, Nose propose une sélection de plus de 500 parfums et 1500 références de plus de 50 marques de créateurs. Situé dans le 2ème arrondissement de Paris, ce concept-store ainsi que la boutique en ligne sont centrés autour d’une idée principale: pouvoir établir son diagnostique olfactif pour trouver [...]

Nose, la distribution de la parfumerie alternative 2017-12-14T20:46:01+00:00

La Galerie Kréo

Fondée en 1999 par Didier & Clémence Krzentowski la Galerie Kréo est spécialisée dans le design contemporain et vintage. Le premier espace se trouve dans le XIIIème arrondissement de Paris avant de s’installer dans le quartier de Saint-Germain-des-Prés en 2008 et dès 2009, commence à orienter une partie de son travail vers l’ameublement vintage, en [...]

La Galerie Kréo 2017-12-15T01:29:28+00:00

Adieu Colette

colette ne peut exister sans Colette Le 20 décembre 2017 colette a fermé ses portes, après vingt ans de succès. Le premier concept store Parisien était un point de rencontre incontournable pour toute génération et nationalité confondue, colette était le lieu en vogue de la capitale, celui dont tout le monde parlait, celui qui faisait [...]

Adieu Colette 2017-12-16T09:21:46+00:00

Les voyages de luxe de demain

Les voyages de Luxe excelleront en répondant aux désirs des voyageurs et en leur faisant vivre une expérience inoubliable. Sur terre, les spécialistes des voyages de Luxe se chargeront de créer, d’organiser et de suivre chaque voyage sur-mesure.  Ils chercheront à faire vivre un séjour unique à leur client et à leur famille.  Le choix [...]

Les voyages de luxe de demain 2017-12-14T23:54:59+00:00

FRANCA SOZZANI “FASHION CAN ALSO BE ART”

Franca Sozzani knew how to revolutionize the pillars of Vogue Franca saw much further, she knew that the magazine should be avant-garde and beyond the limits of their country, she wanted that the magazine was an example of modernity for all creating controversy with their images. Bruce Weber, Mario Testino, Steven Meisel or Peter Lindbergh, [...]

FRANCA SOZZANI “FASHION CAN ALSO BE ART” 2017-12-15T11:55:39+00:00

TAJ HOTEL INDIA

The Indian Hotels Company Limited (IHCL) marked, as TAJ Hotels Palaces Resorts Safaris.Taj Mahal Royal residence is a compositional gem in Mumbai.The establishment of the Taj was laid in 1898 by Jamsetji Tata and Path opened for visitors in 1903. They worked on the perfect strategy by doing the segmentation, Taj hotels for- Leisure, Events [...]

TAJ HOTEL INDIA 2017-12-13T23:36:51+00:00

Top 5 hostels in the world

Royal Penthouse Suite at President Wilson Hotel Penthouse suites at le Grand Hyatt in Cannes: This hotel is the place of residence of all the stars during the Cannes festival. The Penthouse Suite at this amazing hotel costs a whopping $ 27,000 a night. The hotel offers two king-size bedrooms with upholstered silk [...]

Top 5 hostels in the world 2017-12-14T13:39:00+00:00

Couture & Hip-Hop

Dans les années 1980, les marques de luxe étaient nécessaires pour les rappeurs, elles leur permettaient de montrer qu'ils avaient rompu avec la pauvreté et atteint la fortune de façon légale ou illégale. Dapper Dan with LL Cool J   Drake et Anna Wintour, first raw NY Fashion Week Quatre décennies après [...]

Couture & Hip-Hop 2017-12-19T13:01:22+00:00

Tech Trends in Fashion and Luxury Retail

Designing for the voice interface Studies predict that by 2020, half of all web searches will use voice or image search rather than text. It is more efficient and often more convenient than typing, and creating a new paradigm for human-computer interaction. Voice interface is all about frictionless experiences, that is, attaining information to purchase [...]

Tech Trends in Fashion and Luxury Retail 2017-12-17T15:04:15+00:00

Virtual Reality = The Future of Marketing

Virtual reality is not a new technological discovery. In the mid-90s, small explorations of gaming and virtual reality had already been ongoing. Today’s Virtual Reality simulators however, are much more advanced and different than one’s we had in the mid-90’s - much like anything that has been advanced from anything we owned in the mid-90’s [...]

Virtual Reality = The Future of Marketing 2017-12-22T21:59:14+00:00

The Millennials: who are today’s fashion Holy Grail

Today’s society doesn’t talk a lot, they prefer emojis. Or at least this is what our parents and grandparents have said at lest once. That might be true, but what is also true is that communication is more important now than ever and communication studies have been booming in the last ten years. But who [...]

The Millennials: who are today’s fashion Holy Grail 2017-12-16T00:06:25+00:00

La cire Trudon : des émotions à porter ?

La maison Trudon, connue pour ses bougies parfumées chargée d’histoire, a traversé le temps sans failles en misant sur le pouvoir d’évocation des parfums. Elle ouvre maintenant ses créations à des parfums de peau, une promesse de voyage et d’émotions.  Avec cinq créations, crées en collaboration avec les parfumeurs Antoine Lie, Yann Vasnier et Lyn [...]

La cire Trudon : des émotions à porter ? 2017-12-15T01:57:18+00:00

Les super modèles et leur influence

Les super modèles Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford pour le Vogue américain par Peter Lindbergh ©The Telegraph L'évolution des super modèles Apparues à la fin des années 80 et au début des années 90, les super modèles désignent ces mannequins qui marquent leur époque avec de multiples [...]

Les super modèles et leur influence 2017-12-14T23:42:17+00:00

Influencer, bientôt une formation à suivre ?

Chiara Ferragni, instagrammeuse italienne©Les Inrockuptibles Qu’ils suscitent envie ou jalousie, les influencers sont les outils marketing tendances de ces dernières années. C’est certainement pourquoi en Italie, l’école de La Social Academy appartenant au groupe de presse Condé Nast a décidé d’ouvrir une formation destinée à former des influencers. Cette dernière vise à instaurer [...]

Influencer, bientôt une formation à suivre ? 2017-12-14T23:44:41+00:00

Personal Shopper in the luxury world

The personal shopper is a fashion professional who advises and accompanies his customers in their shopping. His coaching takes into account the tastes, style, morphology, personality and budget of his clients. Personal Shopper often from the world of fashion like stylist, buyers, or sales consultant, they have a perfect knowledge of products, fashion, clothing, style [...]

Personal Shopper in the luxury world 2017-12-14T23:51:38+00:00

Gigi Hadid makes Tommy Hilfiger a very rock&roll brand

Gigi reinvents the ideals of the American firm and stars in a capsule collection very different from the Tommy Hilfiger essence. The presentation of the new collection took place at the London Fashion Week; TOMMYNOW, see now, buy now. The collection TommyXGigi Fall 2017 bets for a grunge style with airs of the 90. Tommy [...]

Gigi Hadid makes Tommy Hilfiger a very rock&roll brand 2017-12-15T11:29:42+00:00

Millenials are the new target of luxury brands

Connected generationHr ReviewLuxury brands are targeting millennials consumers using digital platforms, product diversity and creative of ways storytelling. The millennial generation refers to those who were born between 1990s and 2000. They have grown up in the rapidly changing digital realm and saw the rise of smartphones and social media. The generation is quickly [...]

Millenials are the new target of luxury brands 2017-12-14T13:24:23+00:00

Being Modern: MoMA in Paris

Being a huge fan of both the Museum of Modern Art in New YorK (MoMA) and the Fondation Louis Vuitton I was very much exited when they announced their collaboration. The exhibition, called: ‘Being Modern: MoMA in Paris’ is the first to bring an overview of the museum’s impressive collection to France. Immediately Frank Gehry’s [...]

Being Modern: MoMA in Paris 2017-12-15T18:57:09+00:00

La nouvelle ère Givenchy : Clare Waight Keller retourne aux références de Monsieur Hubert De Givenchy

Après une campagne noir et blanc dévoilant un casting androgyne autour de chats, passion partagée avec Monsieur Hubert de Givenchy, Clare disait vouloir exprimer sa nouvelle vision de la séduction de l’Homme et de la Feme. Vision qui pourrait diviser les clients de la Maison qui jusque là vouait un culte à Riccardo Tisci. Après [...]

La nouvelle ère Givenchy : Clare Waight Keller retourne aux références de Monsieur Hubert De Givenchy 2017-12-19T13:32:30+00:00

Why Beauty Influencers are Important in Luxury

Success can be measured in earned media value. If a social influencer mentions the brand’s name in an Instagram post or story, they are amplifying your brand communication. This directly increases and even multiplies the brand’s visibility. Influencers build good networks due to their contacts engagement in conversations or discussions on the various subjects that [...]

Why Beauty Influencers are Important in Luxury 2017-12-17T15:02:59+00:00

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE

The new season of American Crime Story has becomes one of the most awaited series in the fashion industry The new season about the murder of the iconic designer Gianni Versace in 1997, will have Penelope Cruz in the role of Donatella Versace. After focusing on the life of O. J. Simpson in its first [...]

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE 2017-12-15T13:04:16+00:00

Le Grand Musée du Parfum

Un lieu parfumé En décembre 2016 à Paris, un nouveau musée ouvre ses portes au coeur du quartier de la mode et du luxe proposant un parcours sensoriel interactif. Pour accueillir ce musée, il fallait un lieu spectaculaire: le 73 faubourg Saint-Honoré, adresse emblématique de la maison de couture de Christian Lacroix à la fin [...]

Le Grand Musée du Parfum 2017-12-14T13:01:24+00:00