Joaillerie et Haute-Joaillerie

The significant development of luxury brands in Europe

In the last years, there was a boom in luxury houses coming to Europe. However, in some parts of the continent, luxury houses are still minimally present and remained disinterested by certain countries.   In the first case, there has been many new concept stores as well as shopping villages in the recent years that [...]

The significant development of luxury brands in Europe 2015-12-09T20:59:03+00:00

How Rolex has signed the world of extreme sports

Created in 1905, at the age of 24 by Hans Wilsdorf, Rolex was first of all a company specialising in the distribution of timepieces. The creator began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable. [...]

How Rolex has signed the world of extreme sports 2015-12-09T20:34:01+00:00

DIAMONDS ARE THE GIRL’S BEST FRIEND

Even 60 years after the film “ Gentlemen prefer blondes” of Marilyn Monroe, people still remember and performing that scene when she sang that sentence which say: “diamonds are the girl’s best friend”. And also, just as this famous film, diamonds haven’t gone out of style. Different carats or sizes, for engagement rings or an [...]

DIAMONDS ARE THE GIRL’S BEST FRIEND 2015-12-09T21:06:26+00:00

Chaumet: The history of the one of the oldest jewelry boutiques in Paris

Being one of the oldest jewelry boutiques in Paris Chaumet has created jewelry from Napoleon’s wife to the celebrities we see nowadays on films. But how Chaumet was born? The history takes us back to 1780 and is closely interwoven with the history of France. The wedding of Napoleon and Josephine de Beauharnais, and later [...]

Chaumet: The history of the one of the oldest jewelry boutiques in Paris 2016-11-27T19:27:36+00:00

La ballon bleu de Cartier : focus sur un garde temps intemporel

Masculine ? Féminine ? Les courbes de la ballon bleu épouse chaque forme et s’adapte à son partenaire. Une montre pas tout à fait ronde, mais qui n’est pas ovale non plus…   Le détail, le fameux cabochon en saphir en guise de remontoir protégé d’une arche de métal précieux. Une montre entre classicisme et futurisme, aux [...]

La ballon bleu de Cartier : focus sur un garde temps intemporel 2016-11-27T19:28:07+00:00

Paris, capitale of luxury

If Paris is the capital of fashion and creation , it is also and especially the capital of luxury ! Indeed, the biggest names in haute couture and jewelry are french. The reputation of large houses like Chanel, Dior, Saint Laurent Paris, Cartier, Hermès, and many others, is second to none.   But there is [...]

Paris, capitale of luxury 2015-12-09T11:23:05+00:00

Dior J’adore, Dior Addict – Perfumes and Beauty Icons

Christian Dior was an excellent couturier but also fragrance maker. The perfumes and cosmetics have a soul of the brand in the product. There are few the examples, which became a canon of the industry.   Dior J'adore Parfums Christian Dior The sophisticated scent is absolutely classic. Everything starts with raw materials. The noses of [...]

Dior J’adore, Dior Addict – Perfumes and Beauty Icons 2016-11-27T19:31:02+00:00

Interview : une journée dans la peau d’une visuel merchandiser chez Chanel

Une amie au parcours atypique. Mathilde a seulement 25 ans et déjà une belle expérience dans le monde du Luxe. Je vous laisse découvrir son travail et ses réalisations. Peux tu nous parler de ton parcours scolaire assez atypique dans un premier temps ? Après avoir fait un bac Littéraire j'ai fait une prépa en arts [...]

Interview : une journée dans la peau d’une visuel merchandiser chez Chanel 2016-11-27T19:31:11+00:00

Explore the Best Jewelry in Place Vendôme

The chic and Luxurious Place Vendôme is the home for world’s top jewelers. This place is full of history and famous for its elegance and magical space at night. There you will find Boucheron, the first jeweler at Place Vendôme since 1893, also such historical jewelry houses as Cartier, Maison Van Cleef & Arpels and [...]

Explore the Best Jewelry in Place Vendôme 2015-12-10T15:06:03+00:00

The discovery of the biggest diamond

It's the largest diamond discovered in over a century. In November, the Canadian operator Lucara Diamond made ​the discovery of a colossal stone, weighing 1111 carat, or 222 grams, and the size of a tennis ball. The diamond was found in the mine Karowe Lucara, and shows like the "second largest diamond ever discovered." The [...]

The discovery of the biggest diamond 2015-12-09T19:30:33+00:00

Artists in the luxury universe

Today, as with everything, the luxury brand needs to justify its price and continuously enhance its value. An artistic imprint adds value, whether it is an artist creating some accents for a line of using an iconic artist’s influence and inspiration in creating something unique and valuable.   Montegrappa Salvador Dalí Surrealista The first pen [...]

Artists in the luxury universe 2015-12-10T01:56:25+00:00

Dans l’ombre d’Anna Wintour : la vie de Grace Coddington

Grace Coddington Si l’on connaît tous le nom d’Anna Wintour, grande prêtresse de la mode, qui inspira de nombreux films, personnage de nombreux documentaires, et influence gigantesque des tendances, nous connaissons moins sont bras droit, indispensable à son travail et à sa renommée. Ancien mannequin gallois, Grace Coddington est aujourd’hui, à 74 ans, la directrice [...]

Dans l’ombre d’Anna Wintour : la vie de Grace Coddington 2016-01-13T22:37:30+00:00

Gemmyo, Luxury Jewels 2.0

The brand was created in 2011 by a Charif Debs and Pauline Laigneau, at a period when the young french couple was looking for Pauline’s perfect engagement ring. After a quick look at place Vendôme boutiques, they realized she wanted something very particular, something no one has and something that would fit her perfectly and [...]

Gemmyo, Luxury Jewels 2.0 2015-12-10T22:52:08+00:00

Tiffany – A New Setting of Engagement Rings

Before the introduction if the “Tiffany setting” in 1886, engagement ring diamonds did not shine in their fullest beauty. Only the crown of the diamond was visible, not like in today’s Tiffany’s design where the diamond is only hold by small claws in order to make it as visible as possible and making it the [...]

Tiffany – A New Setting of Engagement Rings 2015-12-09T18:43:23+00:00

Tiffany & Co : Oui les diamants sont les meilleurs amis des femmes

Une Maison pleine d'histoire  Tiffany & Co fut fondée en 1837 par Charles Lewis Tiffany et John B. Young est la marque numéro un des joailliers internationaux et des maisons de créations américaines. La marque s’est spécialisée dans les bijoux avec de gros diamants car son fondateur en été fan. Tiffany représente le luxe à [...]

Tiffany & Co : Oui les diamants sont les meilleurs amis des femmes 2015-12-07T16:42:25+00:00

THE ICONIC PIECES OF CHANEL

Gabrielle Chanel has marked the history of fashion in delivering the woman's body of its shackles to let him speak. Visionary, she has introduced into the female wardrobe traditionally reserved to the male clothing: pants, marinara ... Missing creative in 1971 left a rich legacy that continues to be reinvented by Karl Lagerfeld to head [...]

THE ICONIC PIECES OF CHANEL 2015-12-09T12:41:47+00:00

Every girl’s dream – Tiffany & Co

Tiffany & Co founded in 1837, which is an American luxury jewelry company. There are many luxury jewelry brands on the market, why Tiffany & Co can become every girl’s dream gift?   First, “Tiffany Key” is the famous product in the house, many men buy the Tiffany key for his girlfriends as a gift [...]

Every girl’s dream – Tiffany & Co 2015-12-09T19:36:50+00:00

L’histoire sans fin entre le Festival de Cannes et les Maisons de luxe

Chaque année au mois de mai, la Croisette se transforme en défilé géant, Cannes bouillonne des plus grandes stars du cinéma et des soirées ultra privées et les grandes marques de luxe paient très cher pour être de la partie. Certaines marques ne sont présentes que depuis très peu de temps au sein du Festival [...]

L’histoire sans fin entre le Festival de Cannes et les Maisons de luxe 2016-01-13T23:04:21+00:00

THE HISTORY OF BOUCHERON

    French family dynasty founded by Frederic Boucheron in 1858 , Boucheron house has always managed to maintain a level of excellence . Artisan and talented artist , Mr Boucheron was also a very good businessman and was the first jeweler to settle on the Place Vendome in Paris in 1893. He chose the [...]

THE HISTORY OF BOUCHERON 2015-12-09T12:43:51+00:00

Montre : la gamme High Tech et masculine de Bell&Ross BR-X1 Chronograph tourbillon.

Si on devait qualifier cette montre on dirait qu’elle est sportive, raffinée et masculine. Cette montre est inspirée de l’instrumentation aéronautique. Elle correspond à tous les passionnés d’horlogerie. Le bracelet en caoutchouc a une haute résistance avec insert en alligator, une boucle acier satiné titane ou en or rose 18 carats et peut être serties [...]

Montre : la gamme High Tech et masculine de Bell&Ross BR-X1 Chronograph tourbillon. 2016-01-13T23:09:07+00:00

Olivier Rousteing : Étoile Montante

Début Adopté à l’âge de 1 an à Bordeaux, il monte faire ses études à Paris, où il sera diplômé de l’ESMOD et fera ses débuts en 2003 chez Roberto Cavalli. Il fait ses preuves durant 5 ans avant d’être sollicité par la Maison Balmain, pour le poste de responsable du studio de création. Il [...]

Olivier Rousteing : Étoile Montante 2016-01-13T23:14:35+00:00

24h de luxe a Paris 

   Que l'on soit parisiens ou touristes, qu’on connaisse Paris comme ça poche ou pas, je vous convie à voir le luxueux cœur de paris pour qu’il vous prennent dans sont pout , et laisser vous prendre de haut par Paris . Le luxe a la Française et le luxe vécue a paris sont connus et font rêver le monde entier, les plus grands de ce monde y [...]

24h de luxe a Paris  2016-12-09T23:48:27+00:00

Swarovski: the world’s best crystal

Swarovski is an Austrian producer of luxury cut lead glass which headquartered in Wattens, Austria. The vision of the founder, Daniel Swarovski, was to use crystal to create “a diamond for everyone.” The Swan logo is a traditional sign of Swarovski. It represents the elegant spirit of Swarovski. The company has two major industry areas, [...]

Swarovski: the world’s best crystal 2015-12-13T01:28:13+00:00

Bernard Arnault : zoom sur la vie de l’homme le plus riche de France.

La Famille la plus riche de France Dynastie adulée ou jalousée, réussite sociale méritocratique ou constat simple d’un succès, la famille Arnault est aujourd’hui la première richesse de France. Son pionnier, sans qui le premier groupe mondial du luxe ne serait peut-être pas français, n’est autre que Bernard Arnault. A la tête du groupe LVMH [...]

Bernard Arnault : zoom sur la vie de l’homme le plus riche de France. 2015-12-06T19:18:20+00:00

Tiffany & Co launch a capsule collection with Dover Street Market

This is the first time that the famous New-Yorker jeweler Tiffany & Co decide to collaborate with a retailer. With Dover Street Market, they launch a capsule collection called « Out of Retirement » which presents 18 different articles. For Tiffany & Co, it’s the opportunity to implement project that they usually would not because Dover Street [...]

Tiffany & Co launch a capsule collection with Dover Street Market 2015-12-09T12:12:26+00:00

Luxury brands and museums collaborations, a rising trend?

Luxury houses appear to have an increasingly higher interest in exhibiting their timeless pieces and share their unique histories with consumers. Many museums around the world are open to the propositions of luxury brands to collaborate on special exhibitions to receive benefits on both sides.           Saint Laurent in Denver Art [...]

Luxury brands and museums collaborations, a rising trend? 2015-12-09T21:11:59+00:00

Les particularités des bagues Boucheron

Une histoire qui continue Toute commence en 1858 lorsque Frédéric Boucheron ouvre sa première boutique Galerie de Valais au Palais Royal de Paris. En 1893, la Maison devient le premier joaillier à s’installer sur la place Vendôme. Les particularités des bagues Boucheron sont qu’elles portent les codes de la Maison. Les modèles fétiches Ainsi, on [...]

Les particularités des bagues Boucheron 2015-12-06T21:32:31+00:00

The display of “150 years of Printemps”

For the 150 years of Printemps, this shop wants to create a tale of Christmas Printemps. In Boulevard Haussmann, two windows are installing with a digital screen, for live an interactive experience. This screens tell us a tale of Christmas Printemps where we are the hero. With a camera, your head was insert on the [...]

The display of “150 years of Printemps” 2015-12-10T11:18:08+00:00

Open Hotel: Will BVLGARI Hotel Have A Bright Future?

BVLGARI announced three more hotel opening in 2017. As PPR’s CEO mentioned in 2012, whether the concept of lifestyle adds value to the business of luxury or detracts from it? A statistics graph showed that luxury is likely defined as a way of living. However, a report from McKinsey said that to avoiding brand dilution, [...]

Open Hotel: Will BVLGARI Hotel Have A Bright Future? 2015-12-07T03:43:00+00:00

Cannes Festival: Christmas time for celebrities

The Cannes Festival is very famous for its mounted of the red carpet by all the biggest celebrities of the world. Journalists are everywhere. La Croisette is the place to be at this time of the year. It’s a real opportunity for the luxury brand to advertise. That is why they offer products like necklaces, [...]

Cannes Festival: Christmas time for celebrities 2015-12-09T11:56:44+00:00

Les petites mains des Maisons : leur rôle primordial

Créer la mode La Fashion Week et ses podiums, les directeurs artistiques médiatisés, les mannequins égéries, les plumes, les sequins, les paillettes, les volants… Nous rêvons tous face à la sphère de la mode, de la couture et de la couture, mais nous oublions parfois que chaque infime partie des modèles demande un travail acharné et considérable, [...]

Les petites mains des Maisons : leur rôle primordial 2015-12-06T19:17:32+00:00

The luxury jewelry in Louise Vuitton

Louis Vuitton founded in 1854, the iconic LV monogram is the most representative symbol in their product, ranging from luxury trucks, leather goods, shoes, sunglasses to jewelry. In 2012, Louis Vuitton launched their first boutique dedicated to fine jewelry and timepiece at Place Vendôme in Paris. The designer Peter Marino was entrusted with the decoration [...]

The luxury jewelry in Louise Vuitton 2015-12-09T19:40:09+00:00