Joaillerie et Haute-Joaillerie

La bague de fiançailles

Symbole d’engagement, la bague de fiançailles est signe d’amour et de lien entre deux personnes. Elle a pour coutume d’être offerte dans l’attente du mariage, en gage de son amour. C’est pour cette raison que cette dernière doit être choisie avec soin. Diamant solitaire pour les traditionnalistes ou pierres précieuses pour les plus passionnés, la [...]

La bague de fiançailles 2016-12-11T17:03:54+00:00

Les Néréides Jewellery

Les Néréides begins with a love story. Pascale and Enzo met as teenagers at the Academy des Beaux-Arts. She was from three generations of artists; he was from a large Italian family. Young and in love, the couple married, moved to Nice and founded Les Néréides in 1980. Three decades later, Les Néréides is a [...]

Les Néréides Jewellery 2016-12-11T23:24:42+00:00

The World’s Biggest Rough Diamond

  Considered the most expensive rough diamond in the world, The Constellation was found in November 2015 in Botswana, Africa by the Canadian miner Lucara Diamond. Earlier this year, in an auction led by Sotheby’s in Dubai, the stone was sold by astonishing US$ 63 million, the highest price ever paid for a rough diamond. [...]

The World’s Biggest Rough Diamond 2016-12-13T21:11:04+00:00

L’histoire de Van Cleef and Arpels

La maison Van Cleef & Arpels est né d'une histoire d'amour entre Estelle Arpels et Alfred Van Cleef. A la fin du 19ème siècle, Estelle Arpels, 19 ans, fille d'un négociant en pierres précieuses rencontre Alfred Van Cleef,24 ans, le fils d'un diamantaire issus d'une lignée d’artisans belges et hollandais . C'est le début d'une [...]

L’histoire de Van Cleef and Arpels 2016-12-09T19:56:07+00:00

$ 2 Million Meal

Have you ever heard of the most expensive meal in the planet? Well here it is. If you are one of the luckiest persons that have a spare change of $2 Million you can now go all the way to Singapore to enjoy this unique and exclusive dining experience. The restaurant is called ‘Ce La [...]

$ 2 Million Meal 2016-12-14T16:36:24+00:00

L’histoire de Boucheron

Installés depuis 1893 au 26, Place Vendôme, les artisans de la Maison perpétuent le savoir-faire hérité de son fondateur, Frédéric Boucheron, il y a plus de 150 ans. En 1887 Vente aux enchères des diamants de la couronne de France. Frédéric Boucheron est le seul acquéreur français de cette vente qui donnera lieu à la [...]

L’histoire de Boucheron 2016-12-10T12:07:14+00:00

TSUM – Russian Luxury Mall

TSUM is one of the largest department stores in Europe which is situated in Moscow, Russia. On an area of ​​70 thousand square meters, there is  a collection of more than two thousand brands. Among them - Dolce & Gabbana, Valentino, Celine, Ralph Lauren, Alexander McQueen, Brioni, Loro Piana, Chopard, Rolex, Graff, Garrard, Patek Philippe, [...]

TSUM – Russian Luxury Mall 2016-12-12T12:11:50+00:00

L’histoire de Chaumet, Maison de Joaillerie Française

L’art de la Joaillerie depuis 1780 Maison de Joaillerie fondée par Marie Etienne Nitot en 1780. Les mariages de Rois et Reines de l’époque apporte à Chaumet de somptueuses commandes. Nitot devient le joaillier personnel de Napoléon, et lui réalisera sa couronne et son épée. Il s’entoure d’une clientèle fidèle et prestigieuse. Créateur et toujours [...]

L’histoire de Chaumet, Maison de Joaillerie Française 2016-12-06T22:53:05+00:00

Van Cleef&Arpels 22 Place Vendôme

Van Cleef & Arpels is one of the most houses of spectacular masterpieces in the world. Crafted with precious stones and the highest quality materials, its jewelry often depicts intricate, whimsical designs like flowers and animals. В 1906 Alfred Van Cleef and Salomon (Charles) Arpels, establish the House of Van Cleef & Arpels at 22 [...]

Van Cleef&Arpels 22 Place Vendôme 2016-12-12T11:46:54+00:00

Amber jewellery from Russia

A particular style, sun's heat, soft gloss, which is particularly evident when it is exposed to light, distinguishes Amber Jewelry. Jewels of this mineral are appreciated by both, men and women since immemorial time. It is a unique product, which is not affected by time, age and fashion trends. Russian amber products are created by [...]

Amber jewellery from Russia 2016-12-12T13:30:54+00:00

Worlds Most Expensive Dog Collar

Here’s some great news for dog lovers. What if you could buy a collar that emphasizes how fabulous your dog is? Now that’s possible! How? Thanks to the creation of ‘I Love Dogs Diamonds’, the dazzling, diamond-studded with precious jewels mostly diamonds and sapphires weighs 52 carats. For those of you with a more exquisite [...]

Worlds Most Expensive Dog Collar 2016-12-15T01:53:27+00:00

Nouvelle tendance : quelle place pour les bijoux connectés ?

Depuis l’ère puissante de la digitalisation, tous les produits se transforment dans le but de répondre aux nouvelles problématiques des consommateurs. Après les téléphones ultra performants, les électroménager intelligents, et même les montres et les sacs connectés, qu'en ait-il des bijoux ? Oui, ces produits destinés ordinairement à un usage d’accessoires, de beauté, deviennent dorénavant [...]

Nouvelle tendance : quelle place pour les bijoux connectés ? 2016-12-10T20:49:37+00:00

Ladurée – Welcome in the digital’s era

The French pastry shop Ladurée, known for its macaroons, has entrusted Emakina with its international digital strategy. For three years, the agency will be responsible for the development of the new digital experience of the brand and the deployment of its ominican services, integrating the shops and restaurants Ladurée on an international scale. Thanks to [...]

Ladurée – Welcome in the digital’s era 2017-01-04T21:23:06+00:00

Joséphine, l’histoire d’une muse

  Née Marie Josèphe Rose Tascher de La Pagerie en 1763, en Martinique, cette femme marqua l’histoire grâce à son mariage avec Napoléon 1er. Après avoir perdu son mari Alexandre de Beauharnais, la jeune femme épouse l’empereur et devient alors Impératrice des Français et reine d'Italie. Un changement tel que son nom en fut également [...]

Joséphine, l’histoire d’une muse 2016-12-10T20:52:01+00:00

Kimberley Process, le veilleur de diamant

  Créé en 2000, dans la ville de Kimberley en Afrique du Sud, l’objectif du Kimberley Process est de répondre à trois grands objectifs : - Mettre un terme au diamant de guerre - Veiller au financement illégal des diamants - Lutter contre le travail des enfants Cette certification internationale est ouverte à tous les [...]

Kimberley Process, le veilleur de diamant 2016-12-10T20:53:38+00:00

Cartier: why does the trinity have three rings?

           Three rings. Three colours. Pink gold, yellow gold, grey gold as mysteriously as harmoniously interlaced.             Jean Cocteau has designed the Trinity ring in 1924 for his friend Raymond Radiguet and Louis Cartier took care of its realisation. It has been considered as “the ring for homosexuals” for a long [...]

Cartier: why does the trinity have three rings? 2015-12-10T00:08:19+00:00

PRADA

After the redesign of its website in December, Prada unveils all ( or most) of its archives . Fashion shows, collaborations and iconic ... 30 years of advertising campaigns embodied by Carla Bruni, Kate Moss or Naomi Campbell and shootées by the greatest photographers in the image of Steven Meisel , David Sims and Peter [...]

PRADA 2015-12-09T12:35:28+00:00

The apple watch Hermes

Classic & Technologic A surprising collaboration between Hermes & Apple newly announced. The innovative & technologic brand Apple innovates with a new watch mixed with the Hermes design. For this new product, Hermes uses its leather bracelet join to the technological screen of the apple watch. Really surprising for a traditional and classical brand as [...]

The apple watch Hermes 2015-12-10T17:04:03+00:00

To the moon and back – “Meteoris” by Louis Moinet

Louis Moinet might not be the most recognizable name in watchmaking, but the true enthusiasts know him as the inventor of chronograph. Nowadays the Louis Moinet watchmaking company has made some of the most unique watches in the world – a set of four timepieces with lunar meteorites called “Meteoris”. As the meteorites from the Moon [...]

To the moon and back – “Meteoris” by Louis Moinet 2015-12-10T08:27:32+00:00

Is celebrity marketing necessary in luxury ad campaigns?

The pairing of a (preferably) beloved celebrity and a famous luxury house has become a very common strategy for almost every advertising/communication campaign in the last decades.   Some of the very famous and iconic pairings of a celebrity and a luxury brand are the following: Audrey Hepburn for Givenchy, Elizabeth Taylor for Bulgari, or [...]

Is celebrity marketing necessary in luxury ad campaigns? 2015-12-09T20:54:34+00:00

YVES SAINT LAURENT, THE AMBASSADORS

  CATHERINE DENEUVE Yves Saint Laurent has never denied making flattering statements about his close friends. For him, Catherine Deneuve was not only a close friend but also a "good luck". Moreover, he dressed for many years and made her an ambassador for its brand in several commercials. SOPHIE DAHL Model voluptuous Sophie Dahl connects [...]

YVES SAINT LAURENT, THE AMBASSADORS 2015-12-09T12:36:44+00:00

History of Maison Boucheron

  Boucheron is one of the most known French brands. As a first brand eopened a jewellery boutique on the famous place Vendome in Paris. This brand has a big history and now its creations mix the heritage and the innovative new look. The excelent history of the maison Boucheron is very intriguing. There are a [...]

History of Maison Boucheron 2015-12-09T19:38:11+00:00

Carla Bruni, le nouveau petit bijou de Bvlgari

Ambassadrice de la Maison de Joaillerie Bvlgari depuis 2013, Carla Bruni-Sarkozy vient de participer à la nouvelle campagne de pub pour la collection automne/hiver 2016.L'ancienne Première Dame, rejoue les mannequins pour la griffe de bijoux italienne. Egérie depuis deux ans Carla incarne les valeurs de la marque : l’élégance italienne, le luxe et la distinction. Pour [...]

Carla Bruni, le nouveau petit bijou de Bvlgari 2016-01-11T22:49:51+00:00

Les bijoux Stern, les joyaux du Brésil

Stern est une entreprise familiale, créée par le jeune homme immigré allemand Hans Stern, en 1950. Stern était, en 1958, le premier bijoutier en Amérique Latine à établir son propre laboratoire de gemmologie pour analyser et classifier les différentes pierres précieuses et métaux et pour chercher des nouveaux matériaux rares. A ce jour, la marque [...]

Les bijoux Stern, les joyaux du Brésil 2016-01-12T10:30:09+00:00

Loïc Prigent : le prodige des documentaires de mode.

Loic Prigent, journaliste Loïc Prigent est un journaliste et documentariste français spécialisé dans la mode. Il s'intéresse au journalisme depuis toujours, il est à l’origine du fanzine, soit « fanatic magazine » Têtu, repris plus tard par Pierre Bergé, et deviendra le magazine référence de la communauté gay. Il entre dans le vif du sujet [...]

Loïc Prigent : le prodige des documentaires de mode. 2016-01-12T10:43:17+00:00

The significant development of luxury brands in Europe

In the last years, there was a boom in luxury houses coming to Europe. However, in some parts of the continent, luxury houses are still minimally present and remained disinterested by certain countries.   In the first case, there has been many new concept stores as well as shopping villages in the recent years that [...]

The significant development of luxury brands in Europe 2015-12-09T20:59:03+00:00

How Rolex has signed the world of extreme sports

Created in 1905, at the age of 24 by Hans Wilsdorf, Rolex was first of all a company specialising in the distribution of timepieces. The creator began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable. [...]

How Rolex has signed the world of extreme sports 2015-12-09T20:34:01+00:00

DIAMONDS ARE THE GIRL’S BEST FRIEND

Even 60 years after the film “ Gentlemen prefer blondes” of Marilyn Monroe, people still remember and performing that scene when she sang that sentence which say: “diamonds are the girl’s best friend”. And also, just as this famous film, diamonds haven’t gone out of style. Different carats or sizes, for engagement rings or an [...]

DIAMONDS ARE THE GIRL’S BEST FRIEND 2015-12-09T21:06:26+00:00

Chaumet: The history of the one of the oldest jewelry boutiques in Paris

Being one of the oldest jewelry boutiques in Paris Chaumet has created jewelry from Napoleon’s wife to the celebrities we see nowadays on films. But how Chaumet was born? The history takes us back to 1780 and is closely interwoven with the history of France. The wedding of Napoleon and Josephine de Beauharnais, and later [...]

Chaumet: The history of the one of the oldest jewelry boutiques in Paris 2016-11-27T19:27:36+00:00

La ballon bleu de Cartier : focus sur un garde temps intemporel

Masculine ? Féminine ? Les courbes de la ballon bleu épouse chaque forme et s’adapte à son partenaire. Une montre pas tout à fait ronde, mais qui n’est pas ovale non plus…   Le détail, le fameux cabochon en saphir en guise de remontoir protégé d’une arche de métal précieux. Une montre entre classicisme et futurisme, aux [...]

La ballon bleu de Cartier : focus sur un garde temps intemporel 2016-11-27T19:28:07+00:00

Paris, capitale of luxury

If Paris is the capital of fashion and creation , it is also and especially the capital of luxury ! Indeed, the biggest names in haute couture and jewelry are french. The reputation of large houses like Chanel, Dior, Saint Laurent Paris, Cartier, Hermès, and many others, is second to none.   But there is [...]

Paris, capitale of luxury 2015-12-09T11:23:05+00:00