Groupe de luxe

Most iconic rivalities in fashion

Yves Saint Laurent & Karl LagarfeldHello coton Yves Saint Laurent & Karl Lagarfeld The career of Yves Saint Laurent is dazzling . He bacame Christian Dior's assistant and his successor, he creates his own fashion house with Pierre Bergé writing the legend that we know, all in less than ten years. Karl Lagerfeld, [...]

Most iconic rivalities in fashion 2017-12-14T14:24:24+00:00

LIFE : LVMH new sustainable plan

As a worldwide luxury group leader, focusing on a long-term vision of their activites, LVMH has a duty of examplarity regarding the sustainable development. That’s why LVMH created since 1992 an environment executive committee. The aim was to follow each House and develop a collective engagement with its.               [...]

LIFE : LVMH new sustainable plan 2017-12-19T12:53:11+00:00

Why Millennials are the Future of The Luxury Industry

By 2025, studies project that Millennials will account for 45% of the global personal luxury goods market. The Millennials’ decisions are based on impulsive decisions. They always want to make sure that they are following the latest trends and their mindset is self-directed. Thus they are more likely to buy for themselves than to impress others. Moreover, [...]

Why Millennials are the Future of The Luxury Industry 2017-12-17T15:01:26+00:00

Swarovski’s $60 bracelet on Craigslist

For those of you who don’t know of Craigslist, it’s an American advertisement website that has been growing a large base over the years. It’s currently available and used in 70 countries. Craigslist has multiple sections assigned to various kinds of listed ads catering to things such as jobs, housing, services, items for sale, etc. [...]

Swarovski’s $60 bracelet on Craigslist 2017-12-22T21:50:30+00:00

Architecture and Art

Louis Vuitton store at Place VendômeLouisVuitton.com More than ever, Paris is honing the interior design of its boutiques, focusing on the services of renowned architects. Who, here more than in any other fashion capital, must adjust their grandeur folly to a highly ranked environment. For some seasons, luxury shops have been developed by [...]

Architecture and Art 2017-12-14T14:33:45+00:00

Paris & Le Luxe

PARIS EST ELLE TOUJOURS LA CAPITALE DU LUXE ? Le secteur du luxe en France occupe indéniablement une place de choix dans l’économie mondiale. Divisé en 4 secteurs d’activités à savoir La mode, la beauté, l’hôtellerie et l’automobile. Le marché du luxe est plus que dynamique (249 milliards d’euros en 2016, 165 000 personnes employées, 330 [...]

Paris & Le Luxe 2017-12-16T10:47:55+00:00

Les marques de spiritueux et leurs collaborations

Le design des bouteilles Dom Pérignon issu de la collaboration avec l'artiste Tokujin Yoshioka ©Twitter Si les collaborations entre les marques de luxe et artistes sont chose courante, les maisons de spiritueux se prêtent également à cet échange artistique. Hennessy a notamment collaboré avec le graffeur américain JonOne pour son cognac de l’été [...]

Les marques de spiritueux et leurs collaborations 2017-12-14T23:33:33+00:00

Le luxe face à la maigreur sur les podiums

Prise de conscience et belle initiative dans le Monde du Luxe ! A la veille de l’ouverture de la Fashion Week de New York 2017, deux grands groupes du Luxe LVMH et KERING se sont engagés à ne plus faire défiler des mannequins trop maigres. Cette démarche, inscrite dans une charte portant sur « les relations [...]

Le luxe face à la maigreur sur les podiums 2017-12-15T00:09:05+00:00

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ?

Aujourd’hui, les grandes Maisons de luxe se battent pour remporter le prix du défilé le plus grandiose. Mais cette victoire enclenche t-elle nécessairement une augmentation des ventes ? Dans quelle mesure le défilé a-t-il un impact sur la saison à venir? Alexandre De Betak, à la tête de Bureau Betak a dit « La mode ne [...]

La bataille des “méga-fashionshows”: a-t-on besoin d’être spectaculaire pour être mémorable ? 2017-12-19T12:55:53+00:00

LVMH defeats luxury sector meltdown

The merger company Moët Hennessy Louis Vuitton SE, better known as LVMH, is a European multinational luxury goods conglomerate native of France and headquartered in Paris that was formed in 1987. Basically, It controls around 60 subsidiaries that each manage a small number of high-end brands such as Dior, Kenzo, Berluti, Louis Vuitton, Givenchy, Fendi etc.   [...]

LVMH defeats luxury sector meltdown 2017-12-22T21:52:50+00:00

Would You Collaborate with These Brands?

Gucci Every item up for customization, every fabric to choose from, and even the placement of every insect and animal in the menagerie of available patches has been signed off on by the man who made all of it cool in the first place. “I tried to give them something slightly different, to allow them [...]

Would You Collaborate with These Brands? 2017-12-17T15:08:13+00:00

THE AWESOME IPHONE 8 AND IPHONE X MADE OF GOLD

Available in 24k Gold,Rose Gold,Platinum and Diamond edition.This is the supreme luxury in the smartphone`s world ©Codigounico If you thought that Iphone 8 and Iphone X were the top of the smartphones  you were wrong because the iPhone made of gold exists. A London company has been the creator of these exclusive phones [...]

THE AWESOME IPHONE 8 AND IPHONE X MADE OF GOLD 2017-12-16T00:22:01+00:00

Beauté et innovation

Dans un secteur ultra-concurrentiel, les marques de beauté doivent tout faire pour se différencier et attirer le plus de consommateurs possibles. Cette différenciation se fait en grande partie par l'innovation qui est un enjeu important pour les marques de cosmétiques. Ces dernières ont créés des départements de recherche et développement afin d’assurer des lancements de [...]

Beauté et innovation 2017-12-14T23:52:03+00:00

Quand le Luxe ultime se fond dans la nature

Situés notamment aux Seychelles ou à l'île Maurice, différents établissements Hôtelier de Luxe permettent à leurs hôtes un séjour d’exception et répondent à l’objectif d’allier Luxe ultime & nature.   Ces luxueux établissements au style architectural authentique s’inspirent des traditions de ces îles et sont construites avec desmatériaux locaux dont le bois, le verre, le [...]

Quand le Luxe ultime se fond dans la nature 2017-12-15T00:06:38+00:00

Future for luxury brands

New technologyquora.com In a world of abundance, where material possessions are no longer a measure of success, and the tech-fuelled pressures of work and life, give us few moments to be ourselves, the concept of luxury has changed. Luxury is more a state of mind, more an emotional than physical concept, more an [...]

Future for luxury brands 2017-12-14T14:15:00+00:00

Your Classic Dream Car is Only $100 Away

There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]

Your Classic Dream Car is Only $100 Away 2017-12-17T15:06:40+00:00

THE MAGIC COLLECTION OF CHRISTIAN LOUBOUTIN AND THE INDIAN DESIGNER SABYASACHI

The famous french designer Christian Louboutin has collaborated with the indian modiste Sabyasachi to create an exclusive, ultra-limited edition capsule collection for women and men. ©Bekiamoda It is a shoes collection although there are also some accessories such as a bag and a clutch.For men predominates the moccasin that evokes traditional Indian wedding [...]

THE MAGIC COLLECTION OF CHRISTIAN LOUBOUTIN AND THE INDIAN DESIGNER SABYASACHI 2017-12-16T03:14:48+00:00

Guerlain et le développement durable

Guerlain publie récemment son nouveau Rapport Développement Durable. L’occasion de revenir sur une décennie de réalisations, innovations et ambitions d’une Maison qui a placé très tôt la responsabilité d’entreprise au coeur de sa stratégie. En effet, dès 2007, Guerlain inscrit le développement durable dans sa stratégie d’entreprise et depuis 10 ans, six enjeux sont pris [...]

Guerlain et le développement durable 2017-12-14T20:48:31+00:00

Les Journées Particulières LVMH

Les 12, 13 & 14 Octobre 2018 LES JOURNÉES PARTICULIÈRES  LVMH Créées par Antoine Arnault (Directeur général de Berluti, président de Loro Piana, fils de Bernard Arnault, propriétaire de LVMH) en 2011 dans le but de partager avec le public le la transparence du groupe et la diversité des métiers. Cet évènement unique au monde [...]

Les Journées Particulières LVMH 2017-12-16T10:11:00+00:00

Une libération singulière dans les campagnes de communication

Les marques de luxe incitent de plus en plus à la libération des obligations et des codes établis par la société. Elles souhaitent interpeller grâce à des publicités qui sortent de l’ordinaire et qui mettent en avant l’affirmation de soi. La marque Kenzo a par exemple souhaité montrer un changement radical  pour la sortie de [...]

Une libération singulière dans les campagnes de communication 2017-12-14T23:17:02+00:00

Le Sur-mesure & le luxe

Les Maisons de Luxe doivent répondre aux désirs des client de personnaliser au plus près ses produits. Les grandes maisons de luxe dans les secteurs de la Haute couture, la Maroquinerie, la Joaillerie, l’Horlogerie pour répondre à cette demande incontournable, développent leurs collections de sur-mesure. Parmi les principales marques nous retrouvons notamment Louis Vuitton, Hermès, [...]

Le Sur-mesure & le luxe 2017-12-15T00:01:48+00:00

Luxe et minimalisme

On connaissait le minimalisme dans la mode, il a fait son apparition dans les années 1990 avec Jil Sander et Helmut Lang pour ne citer qu’eux. Qu’en est il du minimalisme dans le luxe en général ? Y’a t - il un luxe minimaliste ? On peut parler de minimalisme quand il s’agit d’une manière de [...]

Luxe et minimalisme 2017-12-19T13:00:15+00:00

Being Rich Isn’t Related to Why You Can Access Luxury Goods

Whether one is financially comfortable or not, one will often buy luxury goods to reward themselves, to show off or to gain acceptance. All of which are connected to the emotional weight that we give to expensive products.   One of the reasons is highly related to self-esteem. Imagine yourself on good day, where your [...]

Being Rich Isn’t Related to Why You Can Access Luxury Goods 2017-12-17T14:56:13+00:00

THE MOST CHIC LAUNDROMAT BY HERMÈS

And if someone told you that going to the laundry could be one of the coolest and most original plans? Only Hermes would be able to convert a laundry in something luxurious where everyone would like to go. With the name of Hermèsmatic the house has designed,totally based on its identity, a very chic laundry [...]

THE MOST CHIC LAUNDROMAT BY HERMÈS 2017-12-15T13:14:09+00:00

Luxury & Sustainability

Luxury brands have been facing legal and ethical obligations to change the way they execute their strategies in a more sustainable manner.  The legal landscape globally is changing as well. Organizations in the UK have required companies to be more transparent and publish annual statements concerning animal cruelty and human trafficking. Other than that, climate [...]

Luxury & Sustainability 2017-12-22T21:57:33+00:00

Luxury boutiques are getting fewer and fewer in China

China is seen as the world biggest client in luxury products. Paris is one of the Chinese people’s most wanted destination for its luxury boutiques and experiences. However, according to the Berstein Company’s study, China is the country where more and more luxury houses closed their Chinese boutiques between 2016 and 2017. Indeed, the Chinese [...]

Luxury boutiques are getting fewer and fewer in China 2017-12-15T23:09:38+00:00

Virtual Reality = The Future of Marketing

Virtual reality is not a new technological discovery. In the mid-90s, small explorations of gaming and virtual reality had already been ongoing. Today’s Virtual Reality simulators however, are much more advanced and different than one’s we had in the mid-90’s - much like anything that has been advanced from anything we owned in the mid-90’s [...]

Virtual Reality = The Future of Marketing 2017-12-22T21:59:14+00:00

Accorhotels X Orient Express

The prestigious travel company Orient Express, that belongs to the SNCF, is at the heart of a new luxurious hotels collection. Indeed, Accorhotels bought 50% of its capital, and plans on giving a new international breath to this historic and worldwide known brand. An experience mixing luxury, exotism and refinement for a beautiful journey in [...]

Accorhotels X Orient Express 2017-12-15T23:13:41+00:00

Personal Shopper in the luxury world

The personal shopper is a fashion professional who advises and accompanies his customers in their shopping. His coaching takes into account the tastes, style, morphology, personality and budget of his clients. Personal Shopper often from the world of fashion like stylist, buyers, or sales consultant, they have a perfect knowledge of products, fashion, clothing, style [...]

Personal Shopper in the luxury world 2017-12-14T23:51:38+00:00

Millenials are the new target of luxury brands

Connected generationHr ReviewLuxury brands are targeting millennials consumers using digital platforms, product diversity and creative of ways storytelling. The millennial generation refers to those who were born between 1990s and 2000. They have grown up in the rapidly changing digital realm and saw the rise of smartphones and social media. The generation is quickly [...]

Millenials are the new target of luxury brands 2017-12-14T13:24:23+00:00

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE

The new season of American Crime Story has becomes one of the most awaited series in the fashion industry The new season about the murder of the iconic designer Gianni Versace in 1997, will have Penelope Cruz in the role of Donatella Versace. After focusing on the life of O. J. Simpson in its first [...]

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE 2017-12-15T13:04:16+00:00

How The Wine Industry Protect Themselves From Counterfeiting

Interest for premium wine has energized development of the fake wine exchange, with underground systems creating to exchange discharge bottles for refill. While the larger part of falsifying endeavors are going on in Asia (chiefly China), specialists have separated fake operations of wine proposed for U.S buyers. Hostile to duplicating innovations are for the most [...]

How The Wine Industry Protect Themselves From Counterfeiting 2017-12-15T03:55:57+00:00

Gucci and Florence: then and now

Gucci. Whether you eat fashion for breakfast and use your oven as a storage space for your piles of Vogue magazines like Carrie Bradshow or just see it as something useless and ephemeral your weird fired who’s always wearing uncomfortable clothes is interested in, you have most probably heard this name. Gucci has been named [...]

Gucci and Florence: then and now 2017-12-16T00:02:30+00:00