Groupe de luxe

Une libération singulière dans les campagnes de communication

Les marques de luxe incitent de plus en plus à la libération des obligations et des codes établis par la société. Elles souhaitent interpeller grâce à des publicités qui sortent de l’ordinaire et qui mettent en avant l’affirmation de soi. La marque Kenzo a par exemple souhaité montrer un changement radical  pour la sortie de [...]

Une libération singulière dans les campagnes de communication 2017-12-14T23:17:02+00:00

Le Sur-mesure & le luxe

Les Maisons de Luxe doivent répondre aux désirs des client de personnaliser au plus près ses produits. Les grandes maisons de luxe dans les secteurs de la Haute couture, la Maroquinerie, la Joaillerie, l’Horlogerie pour répondre à cette demande incontournable, développent leurs collections de sur-mesure. Parmi les principales marques nous retrouvons notamment Louis Vuitton, Hermès, [...]

Le Sur-mesure & le luxe 2017-12-15T00:01:48+00:00

Luxe et minimalisme

On connaissait le minimalisme dans la mode, il a fait son apparition dans les années 1990 avec Jil Sander et Helmut Lang pour ne citer qu’eux. Qu’en est il du minimalisme dans le luxe en général ? Y’a t - il un luxe minimaliste ? On peut parler de minimalisme quand il s’agit d’une manière de [...]

Luxe et minimalisme 2017-12-19T13:00:15+00:00

Being Rich Isn’t Related to Why You Can Access Luxury Goods

Whether one is financially comfortable or not, one will often buy luxury goods to reward themselves, to show off or to gain acceptance. All of which are connected to the emotional weight that we give to expensive products.   One of the reasons is highly related to self-esteem. Imagine yourself on good day, where your [...]

Being Rich Isn’t Related to Why You Can Access Luxury Goods 2017-12-17T14:56:13+00:00

THE MOST CHIC LAUNDROMAT BY HERMÈS

And if someone told you that going to the laundry could be one of the coolest and most original plans? Only Hermes would be able to convert a laundry in something luxurious where everyone would like to go. With the name of Hermèsmatic the house has designed,totally based on its identity, a very chic laundry [...]

THE MOST CHIC LAUNDROMAT BY HERMÈS 2017-12-15T13:14:09+00:00

Luxury & Sustainability

Luxury brands have been facing legal and ethical obligations to change the way they execute their strategies in a more sustainable manner.  The legal landscape globally is changing as well. Organizations in the UK have required companies to be more transparent and publish annual statements concerning animal cruelty and human trafficking. Other than that, climate [...]

Luxury & Sustainability 2017-12-22T21:57:33+00:00

Luxury boutiques are getting fewer and fewer in China

China is seen as the world biggest client in luxury products. Paris is one of the Chinese people’s most wanted destination for its luxury boutiques and experiences. However, according to the Berstein Company’s study, China is the country where more and more luxury houses closed their Chinese boutiques between 2016 and 2017. Indeed, the Chinese [...]

Luxury boutiques are getting fewer and fewer in China 2017-12-15T23:09:38+00:00

Virtual Reality = The Future of Marketing

Virtual reality is not a new technological discovery. In the mid-90s, small explorations of gaming and virtual reality had already been ongoing. Today’s Virtual Reality simulators however, are much more advanced and different than one’s we had in the mid-90’s - much like anything that has been advanced from anything we owned in the mid-90’s [...]

Virtual Reality = The Future of Marketing 2017-12-22T21:59:14+00:00

Accorhotels X Orient Express

The prestigious travel company Orient Express, that belongs to the SNCF, is at the heart of a new luxurious hotels collection. Indeed, Accorhotels bought 50% of its capital, and plans on giving a new international breath to this historic and worldwide known brand. An experience mixing luxury, exotism and refinement for a beautiful journey in [...]

Accorhotels X Orient Express 2017-12-15T23:13:41+00:00

Personal Shopper in the luxury world

The personal shopper is a fashion professional who advises and accompanies his customers in their shopping. His coaching takes into account the tastes, style, morphology, personality and budget of his clients. Personal Shopper often from the world of fashion like stylist, buyers, or sales consultant, they have a perfect knowledge of products, fashion, clothing, style [...]

Personal Shopper in the luxury world 2017-12-14T23:51:38+00:00

Millenials are the new target of luxury brands

Connected generationHr ReviewLuxury brands are targeting millennials consumers using digital platforms, product diversity and creative of ways storytelling. The millennial generation refers to those who were born between 1990s and 2000. They have grown up in the rapidly changing digital realm and saw the rise of smartphones and social media. The generation is quickly [...]

Millenials are the new target of luxury brands 2017-12-14T13:24:23+00:00

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE

The new season of American Crime Story has becomes one of the most awaited series in the fashion industry The new season about the murder of the iconic designer Gianni Versace in 1997, will have Penelope Cruz in the role of Donatella Versace. After focusing on the life of O. J. Simpson in its first [...]

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE 2017-12-15T13:04:16+00:00

How The Wine Industry Protect Themselves From Counterfeiting

Interest for premium wine has energized development of the fake wine exchange, with underground systems creating to exchange discharge bottles for refill. While the larger part of falsifying endeavors are going on in Asia (chiefly China), specialists have separated fake operations of wine proposed for U.S buyers. Hostile to duplicating innovations are for the most [...]

How The Wine Industry Protect Themselves From Counterfeiting 2017-12-15T03:55:57+00:00

Gucci and Florence: then and now

Gucci. Whether you eat fashion for breakfast and use your oven as a storage space for your piles of Vogue magazines like Carrie Bradshow or just see it as something useless and ephemeral your weird fired who’s always wearing uncomfortable clothes is interested in, you have most probably heard this name. Gucci has been named [...]

Gucci and Florence: then and now 2017-12-16T00:02:30+00:00

Art in luxury

Funtain Trevi at Rome, restore by Fendinews artnet Luxury firms such as car firms, fashion brands or jewerly brands are heavily involved in art and culture. Brands are sponsoring individual artists or event hosting exhibitions. Collaborations between arts and luxury Maisons have established a closer connection between the two distinctive realms. Why are [...]

Art in luxury 2017-12-14T13:02:44+00:00

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About

Apple x Hermes Apple defines its Hermes-branded watch as “the culmination of a partnership based on parallel thinking, singular vision and mutual regard.” That boils down nicely to a partnership of two highly esteemed brands. Apple was always known for its aesthetics designs, however, with their brand collaboration with Hermes’s handmade leather straps, Apple's watches [...]

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About 2017-12-17T15:05:50+00:00

KARL LAGERFELD COLLABORATIONS WITH MASS MARKET BRANDS

Because everything that passes through his hands becomes an assured success, we’ll take a look at some of the collaborations the iconic designer has made with mass market brands HyM ©johanhaal.com             He was the first luxury designer to collaborate with HyM in 2004.Entirely in black and white, [...]

KARL LAGERFELD COLLABORATIONS WITH MASS MARKET BRANDS 2017-12-15T13:16:10+00:00

Les co-brandings des Maisons de luxe

  Vertu / Bentley Le modèle s’inspire de la performante et luxueuse Bentley Mulsanne Speed. Il est assemblé à la main avec des matériaux nobles tels que le saphir pour rendre l’écran inrayable. Il est possible de personnaliser le Signature pour Bentley via le configurateur en ligne Vertu Sur Mesure : les clients ont ainsi la possibilité [...]

Les co-brandings des Maisons de luxe 2016-12-11T10:44:29+00:00

LaFerrari Aperta

This new launch on the 70th anniversary of Ferrari came to remember the unique core values of its brand – technological excellence, performance, style and exclusivity. Aperta is the new limited-edition special series, an open-top version of the acclaimed LaFerrari supercar. Available with both a carbon fiber hardtop and soft-top, the LaFerrari Aperta boasts the [...]

LaFerrari Aperta 2016-12-15T02:44:00+00:00

Mercedes-Benz Arrow 460

Mercedes-Benz announced the launch of its very own yacht in April. At the Monaco Yacht Show, the car company finally unveiled the final design for the ‘Arrow460-Granturismo’ and it is set to command a name for the brand at sea as it does on land. The result of this amazing collaboration between Mercedes and Silver [...]

Mercedes-Benz Arrow 460 2016-12-15T02:24:28+00:00

’Beacon’’ Uber For The Skies

You have probably heard by Uber, and you probably use it as well. But have you heard about Beacon? This the ultimate form of travel. Beacon is an aviation start-up that launched flights in September and offers the unlimited private air travel to customers on the east coast (New York, Boston, Nantucket or the Hamptons), [...]

’Beacon’’ Uber For The Skies 2016-12-15T02:17:00+00:00

ASTORIA – Russian Luxury Hotel

Built in the period from 1911 to 1912, "Astoria" hotel was designed by a famous architect from Saint  Petersburg Fyodor Lidvalem. The Hotel is one of the most famous historic hotels in the city, this building is now the subject of public security. In 1941, after the Second World War the hotel "Astoria" was located [...]

ASTORIA – Russian Luxury Hotel 2016-12-12T13:26:40+00:00

Clive Christian Perfumes

Clive Christian was established in 1999 when the English designer acquired the oldest British Perfume House, The Crown Perfumery, first made famous 135 years ago when it was uniquely honored by Queen Victoria with the gift of her crown as a symbol of utmost quality and British excellence. Clive Christian revived the original values of [...]

Clive Christian Perfumes 2016-12-11T23:29:12+00:00

Les smartphones de prestige : entre capacité et design

Tout le monde connaît les smartphones et le luxe, mais est-ce que les deux combinés vous parlent ? Alors que les nouveaux smartphones sont de plus en plus performants, certains veulent également l'exclusivité d'un tel produit. C'est pourquoi tous les moyens sont bons pour se différencier et avoir un mobile unique. Alors que le Tag Heuer [...]

Les smartphones de prestige : entre capacité et design 2016-12-11T22:56:23+00:00

Asia’s First Four Seasons Waterfront Residence

 Four Seasons did it again, only this time he went all the way to Chao-Phraya River at Bangkok, redefining luxury, excusive living and majestic views. There is nothing quite like sitting back in a spacious, tastefully furnished living room as you take in the salty breeze of one of Thailand’s major rivers, the Chao Phraya. [...]

Asia’s First Four Seasons Waterfront Residence 2016-12-15T02:51:25+00:00

Le Parc du Cap à Juan-les-Pins L’une des plus belles résidences de luxe de la Côte d’Azur

En 2010, L'ex-St-Georges devient la Résidence Parc du Cap. Situés au coeur de la nature, cette résidence est composée de 98 appartements avec terrasses spacieuses et jardins privés en rez-de-chaussée, sécurité et vidéosurveillance 24h/24h, de piscines privées pour certains appartements en rez-de-chaussée ou sur les terrasses de deux piscines dans les parties communes (une en [...]

Le Parc du Cap à Juan-les-Pins L’une des plus belles résidences de luxe de la Côte d’Azur 2016-12-02T11:59:12+00:00

$ 2 Million Meal

Have you ever heard of the most expensive meal in the planet? Well here it is. If you are one of the luckiest persons that have a spare change of $2 Million you can now go all the way to Singapore to enjoy this unique and exclusive dining experience. The restaurant is called ‘Ce La [...]

$ 2 Million Meal 2016-12-14T16:36:24+00:00

TSUM – Russian Luxury Mall

TSUM is one of the largest department stores in Europe which is situated in Moscow, Russia. On an area of ​​70 thousand square meters, there is  a collection of more than two thousand brands. Among them - Dolce & Gabbana, Valentino, Celine, Ralph Lauren, Alexander McQueen, Brioni, Loro Piana, Chopard, Rolex, Graff, Garrard, Patek Philippe, [...]

TSUM – Russian Luxury Mall 2016-12-12T12:11:50+00:00

Quand la Mode collabore avec la Gastronomie

En France, la couture et la gastronomie sont deux spécialités à part entière. Il est difficile d’imaginer Alain Ducasse en Prada, ou Victoria Beckham en Alain Ducasse … Et pourtant, depuis quelques années une tendance naît : celle de savourer des créations. Les marques les plus prestigieuses collaborent avec les fins gourmets pour créer l’Excellence dans [...]

Quand la Mode collabore avec la Gastronomie 2016-12-11T22:35:12+00:00

Moet & Chandon ‘’Bright Light’’

Moet & Chandon bring to you a revolutionary bottle; The first-ever luminous champagne bottle ever made. ‘Bright Night’ comes to you as the perfect excuse for any occasion worth a celebration. This is not only a visual innovation but also technical. Featuring a grand format Moet & Chandon champagne bottle with a luxuriously golden metallic [...]

Moet & Chandon ‘’Bright Light’’ 2016-12-15T01:58:14+00:00

The visit of La Fondation Louis Vuitton

It is incredibly beautiful building in the incredible beautiful place, which is surrounded by amazing park! Unusual combination of architecture and nature, the cascade of water going down the stone steps to the foot of the building, colored petals-wall revealed differently under the new angle of view – these are  the main things which separates [...]

The visit of La Fondation Louis Vuitton 2016-12-12T12:19:43+00:00

God Save Galliano

The prodigy child of fashion.   A rusty key opened John Galliano's door to success. It led to a dilapidated Parisian property of the 18th century, in which the young fashion designer could show his collection. Within two weeks he designed and produced 17 outfits, all in black because he had neither the time nor the [...]

God Save Galliano 2016-12-15T01:17:10+00:00