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Millennials’ millions

Millennials are hot in luxury marketing. Every future-conscious brand is ready to focus on this new generation. They are a fast-growing and influential segment which already accounts for more than 17tn dollars of the global private wealth. Now it might be true that millennials are the future of luxury, but why exactly? We have summed [...]

Millennials’ millions 2017-12-15T19:21:45+00:00

Your Classic Dream Car is Only $100 Away

There is a new app that makes luxury cars accessible to anyone. Rally Rd. is a streamlined and user-friendly platform that allows members to invest in classic cars with shares priced between $50 and $500. The app presents users with luxury cars of their dreams, including photos, history of the car and its owners and [...]

Your Classic Dream Car is Only $100 Away 2017-12-17T15:06:40+00:00

THE MAGIC COLLECTION OF CHRISTIAN LOUBOUTIN AND THE INDIAN DESIGNER SABYASACHI

The famous french designer Christian Louboutin has collaborated with the indian modiste Sabyasachi to create an exclusive, ultra-limited edition capsule collection for women and men. ©Bekiamoda It is a shoes collection although there are also some accessories such as a bag and a clutch.For men predominates the moccasin that evokes traditional Indian wedding [...]

THE MAGIC COLLECTION OF CHRISTIAN LOUBOUTIN AND THE INDIAN DESIGNER SABYASACHI 2017-12-16T03:14:48+00:00

Bloggers and Social Media = Cost Effective Branding

A new marketing strategy has unveiled itself in the last few years. Famous Cosmetic brands used to depend on advertisements with attractive models or a brand ambassador (that is a famous actress or singer who can influence the audience) to try or purchase the product. Since the rise of “Youtube stars”, cosmetic brands have been [...]

Bloggers and Social Media = Cost Effective Branding 2017-12-22T21:54:56+00:00

FROM PINK TO PUNK.HOW IS THE BALMAIN COLLECTION FOR VICTORIA´S SECRET?

The creative director of Balmain, Olivier Rousteing, was faithful to his rock-glam,risky, sexy and daring style. The fashion world was revolutionized when they announced the news of this collaboration, and if every year we look forward with impatience the iconic Victoria´s Secret show this year we have still expected much more and has undoubtedly exceeded [...]

FROM PINK TO PUNK.HOW IS THE BALMAIN COLLECTION FOR VICTORIA´S SECRET? 2017-12-15T21:43:38+00:00

Being Rich Isn’t Related to Why You Can Access Luxury Goods

Whether one is financially comfortable or not, one will often buy luxury goods to reward themselves, to show off or to gain acceptance. All of which are connected to the emotional weight that we give to expensive products.   One of the reasons is highly related to self-esteem. Imagine yourself on good day, where your [...]

Being Rich Isn’t Related to Why You Can Access Luxury Goods 2017-12-17T14:56:13+00:00

THE MOST CHIC LAUNDROMAT BY HERMÈS

And if someone told you that going to the laundry could be one of the coolest and most original plans? Only Hermes would be able to convert a laundry in something luxurious where everyone would like to go. With the name of Hermèsmatic the house has designed,totally based on its identity, a very chic laundry [...]

THE MOST CHIC LAUNDROMAT BY HERMÈS 2017-12-15T13:14:09+00:00

Italian luxury and French luxury: allies or rivals?

I am an Italian living in Paris. French and Italians don’t like each other and to be completely honest they never have. I guess it is because they are geographically too close and way too similar in terms of personality. Unfortunately, this kind of similarity is not the good and healthy one but much more [...]

Italian luxury and French luxury: allies or rivals? 2017-12-16T00:09:27+00:00

Tech Trends in Fashion and Luxury Retail

Designing for the voice interface Studies predict that by 2020, half of all web searches will use voice or image search rather than text. It is more efficient and often more convenient than typing, and creating a new paradigm for human-computer interaction. Voice interface is all about frictionless experiences, that is, attaining information to purchase [...]

Tech Trends in Fashion and Luxury Retail 2017-12-17T15:04:15+00:00

The Millennials: who are today’s fashion Holy Grail

Today’s society doesn’t talk a lot, they prefer emojis. Or at least this is what our parents and grandparents have said at lest once. That might be true, but what is also true is that communication is more important now than ever and communication studies have been booming in the last ten years. But who [...]

The Millennials: who are today’s fashion Holy Grail 2017-12-16T00:06:25+00:00

Being Modern: MoMA in Paris

Being a huge fan of both the Museum of Modern Art in New YorK (MoMA) and the Fondation Louis Vuitton I was very much exited when they announced their collaboration. The exhibition, called: ‘Being Modern: MoMA in Paris’ is the first to bring an overview of the museum’s impressive collection to France. Immediately Frank Gehry’s [...]

Being Modern: MoMA in Paris 2017-12-15T18:57:09+00:00

Why Beauty Influencers are Important in Luxury

Success can be measured in earned media value. If a social influencer mentions the brand’s name in an Instagram post or story, they are amplifying your brand communication. This directly increases and even multiplies the brand’s visibility. Influencers build good networks due to their contacts engagement in conversations or discussions on the various subjects that [...]

Why Beauty Influencers are Important in Luxury 2017-12-17T15:02:59+00:00

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE

The new season of American Crime Story has becomes one of the most awaited series in the fashion industry The new season about the murder of the iconic designer Gianni Versace in 1997, will have Penelope Cruz in the role of Donatella Versace. After focusing on the life of O. J. Simpson in its first [...]

PENELOPE CRUZ IS AN AUTHENTIC DONATELLA VERSACE 2017-12-15T13:04:16+00:00

Gucci and Florence: then and now

Gucci. Whether you eat fashion for breakfast and use your oven as a storage space for your piles of Vogue magazines like Carrie Bradshow or just see it as something useless and ephemeral your weird fired who’s always wearing uncomfortable clothes is interested in, you have most probably heard this name. Gucci has been named [...]

Gucci and Florence: then and now 2017-12-16T00:02:30+00:00

Westwood: Punk, Icon, Activist

This spring the first feature-length documentary is to be released on one of fashion’s most loved and iconic activists: Vivienne Westwood. ‘Westwood: Punk, Icon, Activist’ will be released in March at Sundance, the largest independent film festival in the United States. The film directed by Lorna Tucker (who also did work for Nike and Alexander [...]

Westwood: Punk, Icon, Activist 2017-12-15T18:44:09+00:00

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About

Apple x Hermes Apple defines its Hermes-branded watch as “the culmination of a partnership based on parallel thinking, singular vision and mutual regard.” That boils down nicely to a partnership of two highly esteemed brands. Apple was always known for its aesthetics designs, however, with their brand collaboration with Hermes’s handmade leather straps, Apple's watches [...]

Gold-Struck Brand Partnerships that Happened but You Probably Forgot About 2017-12-17T15:05:50+00:00

KARL LAGERFELD COLLABORATIONS WITH MASS MARKET BRANDS

Because everything that passes through his hands becomes an assured success, we’ll take a look at some of the collaborations the iconic designer has made with mass market brands HyM ©johanhaal.com             He was the first luxury designer to collaborate with HyM in 2004.Entirely in black and white, [...]

KARL LAGERFELD COLLABORATIONS WITH MASS MARKET BRANDS 2017-12-15T13:16:10+00:00

VOGUE VS Fashion Blogger

As fashion bloggers gained an audience, in today’s world we called it influence, a lot of brand start to partner with them for advertising campaign, events and other marketing efforts. People are more likely follow what bloggers say and recommend rather than what magazines write. It makes a huge impact, more over these fashion bloggers [...]

VOGUE VS Fashion Blogger 2016-12-14T01:08:15+00:00

LaFerrari Aperta

This new launch on the 70th anniversary of Ferrari came to remember the unique core values of its brand – technological excellence, performance, style and exclusivity. Aperta is the new limited-edition special series, an open-top version of the acclaimed LaFerrari supercar. Available with both a carbon fiber hardtop and soft-top, the LaFerrari Aperta boasts the [...]

LaFerrari Aperta 2016-12-15T02:44:00+00:00

Luxury exchange semester

My semester started in September. At this time, it was still very warm in Paris, even hot. At the beginning of classes we had many visits to various interesting places in Paris such as: Opera Garnier, la Fondation Louis Vuitton, the exhibition of Van Cleef&Arpels collection at Place Vendome, we also took a walk along [...]

Luxury exchange semester 2016-12-12T12:55:43+00:00

The Greek Islands

  The Cyclades are an island group in the Aegan sea, southeast of mainland Greece. There are 250 islands in the group, but only 24 are populated. The main islands are Mykonos, Santorini, Paros and Pyros. The most famous island group in the Aegean Sea comprises some of the most beautiful islands in the world! [...]

The Greek Islands 2016-12-14T16:44:08+00:00

A New Dimension in Fashion E-Commerce

  Bringing together fashion, digital technology and a sustainable business model, Miximaliste is the first international e-commerce to reduce waste and environmental impact of overproduction through the use of technology. Here’s how it works: the unique combination of 3 major features: “LIVE!” Sessions for each designer pre-order event, 3D CGI content replacing photographic content, and [...]

A New Dimension in Fashion E-Commerce 2016-12-13T22:07:23+00:00

Mercedes-Benz Arrow 460

Mercedes-Benz announced the launch of its very own yacht in April. At the Monaco Yacht Show, the car company finally unveiled the final design for the ‘Arrow460-Granturismo’ and it is set to command a name for the brand at sea as it does on land. The result of this amazing collaboration between Mercedes and Silver [...]

Mercedes-Benz Arrow 460 2016-12-15T02:24:28+00:00

Modern day traveling

Nowadays, there are so many efficient ways to travel: plane, car, train, car sharing, boat … so many options. Many people choose car sharing because it’s cheaper and eco-friendly. For example in France, more and more people use car-sharing application to go to the coast for example, or up to Amsterdam or Belgium. The easiest [...]

Modern day traveling 2016-12-14T19:49:20+00:00

Le Tea Time des Palaces parisiens

Le « tea time » des grands palaces parisiens : ou comment s'offrir un luxe abordable. En effet, si vous n'avez pas les moyens de vous offrir une nuit ou un spa dans un de ces palaces, vous avez la possibilité de vous rendre dans leurs salons de thé ou « tea time », ouverts au public et [...]

Le Tea Time des Palaces parisiens 2016-12-06T22:45:30+00:00

The Wizarding World of Harry Potter

Who doesn’t know Harry Potter and its magical world? A fictional continuation of fantasy written by J.K Rowling it is still a phenomenon. The Wizarding World of Harry Potter is a chain of themed areas at Universal Parks and Resorts based on the Harry Potter media franchise, adapting elements from the film series. It is [...]

The Wizarding World of Harry Potter 2016-12-14T00:23:44+00:00

’Beacon’’ Uber For The Skies

You have probably heard by Uber, and you probably use it as well. But have you heard about Beacon? This the ultimate form of travel. Beacon is an aviation start-up that launched flights in September and offers the unlimited private air travel to customers on the east coast (New York, Boston, Nantucket or the Hamptons), [...]

’Beacon’’ Uber For The Skies 2016-12-15T02:17:00+00:00

American Express Centurion: Access to Excess

    How would you feel about having a credit card with a limit that exceeds 1.000.000€?   Conceived to help on the endless shopping list of the rich and powerful, the Centurion Card by American Express is an exclusive creation by the New York based company. Offered only through an invitation, the Centurion is [...]

American Express Centurion: Access to Excess 2016-12-13T21:59:48+00:00

Tim Walker : The Story Teller

Timothy “Tim Walker” born in 1970 in the UK, is a British fashion photographer, who works regularly for magazines such as Vogue, W magazine, LOVE, and whose photographs are subject to permanent collections at the Victoria and Albert Museum and the National Portrait Gallery. At the age of 25 after being a full time assistant [...]

Tim Walker : The Story Teller 2016-12-14T00:00:03+00:00

Asia’s First Four Seasons Waterfront Residence

 Four Seasons did it again, only this time he went all the way to Chao-Phraya River at Bangkok, redefining luxury, excusive living and majestic views. There is nothing quite like sitting back in a spacious, tastefully furnished living room as you take in the salty breeze of one of Thailand’s major rivers, the Chao Phraya. [...]

Asia’s First Four Seasons Waterfront Residence 2016-12-15T02:51:25+00:00

Paris city of lights

  Paris is the most beautiful city in the world, period. Paris has survived centuries, full of wars and devastating epidemics. Paris has stayed humble and strong, facing hate then and now. Symbol of freedom, strength, art and enlightenment, Paris is a wonderful melting pot of culture and ideologies. The city of lights is the [...]

Paris city of lights 2016-12-14T19:52:36+00:00